On Wednesday Yahoo! rolled out the beta version of its version of Adsense - tailored to he needs of small and medium-sized businesses. The idea, like Google Adsense, is that publishers (like MarketingTom.com) will be able to access Yahoo!'s products and content through a self-serve platform and, obviously, receive commission as a result of it. It has been rumoured for some time that Yahoo! was working on a contextual ad solution to rival Googl'es Adsense programme. According to ZDNet:
"...the service is designed to let publishers access Yahoo's ad
products and content through a self-serve platform. The company said
the beta offering will be available in the U.S. only through invitation.
With this move, Yahoo is entering a territory that has been dominated by rival Google, which provides text-only ads to small content sites, including blogs."
The "invitation-only" beta is something that Gmail offered initially to test its new product - as did Typepad. Microsoft is also following suit and according to WebProNews it will be inviting 500 advertisers and marketers to participate in MSN Keywords.