Yahoo! launches a new paid inclusion programme

In the last couple of days Yahoo! has announced a new paid inclusion programme. Coming fast on the heels of its decision to terminate its relationship with Google, the new programme will allow subscribers to be quickly indexed by Inktomi, FAST, AltaVista and obviously Yahoo! The programme is called "Site Match", is powered by Overture, a Yahoo! subsidiary and will cost $49 per URL (the more URL's, the cheaper the cost). There are a few catches to all of this, though and they are:

1. You must pay (shock, horror!!) a clickthrough rate each time your entry is clicked - starting off at $0.15
2. You pay a price for each page, not URL, that is added to the index

Here are the benefits as listed on the Site Match FAQ page:

? A fast and easy submission process
? Minimal account management, saving you valuable time
? A single point of submission into a database that powers search results for multiple engines and portals, including Yahoo!, AltaVista, AlltheWeb and others, providing access to over 75 percent* of active Internet users.
? Content refreshed every 48 hours, ensuring that your most up-to-date pages are in the database
? A quality review process that provides search users with highly relevant results, as well as additional targeted leads to the Web sites approved for inclusion in the database
? High return on investment (ROI) with a low annual subscription fee and cost-per-click pricing model
? A dedicated account representative and convenient XML feed for advertisers submitting 1,000 or more Web pages

I have taken a look at a couple of the search engine forums and the response does seem to be mixed. The Search Engine Optimization Forum on Creat8asite Forums has some interesting postings regarding the subject.


One comment on “Yahoo! launches a new paid inclusion programme

  1. Radiant Marketing Group on

    Yahoo Launches New Paid Inclusion Program

    The MarketingTom.com website has a pretty good riff about Yahoo's new paid inclusion program. Yahoo!, as you may know, made a break from Google and started it's own version of pay-per-click.

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