WOMMA stands for the Word of Mouth Marketing Association, if you're not already aware. In Chicago on July 13th, it will be holding the first-ever conference, called Measuring Word of Mouth, on measurement, metrics, and standards in word-of-mouth marketing. I must admit that I wasn't that familiar with the organisation unil I had an email from one of their people - Ben - asking if I could mention the event.
According to their website, WOMMA:
is the official trade association for the word of mouth marketing industry. WOMMA's mission is to promote and improve word of mouth marketing by:
- Protecting consumers and the industry with strong ethical guidelines
- Promoting WOM as an effective marketing tool
- Setting standards to encourage its use
Judging by their line-up of speakers and subjects it does sound like it could be quite an interesting event to attend. There are speakers from the Harvard Business School, Future Now, Brand Dimensions and Nielsen/NetRatings. WOMMA claims that attendees will learn 5 things from the event:
- Measure and Track Word of Mouth
- Prove the ROI of WOM
- Create a WOM Media Plan
- Discover Why Messages Go Viral
- Understand Why Customers Talk
Some of the talks and presentations that caught my eye were:
Optimizing WOM: Which Words Work?
Why People Talk: Consumer Behavior and Word of Mouth
"A Case For Using The Internet To Track Offline, Organic Word Of Mouth"
"The Blog Universe: Influencers, Early Adopters and Online Tenure Rolled into One"
"Customer Evangelists are Not Loyal Customers"
If you're interested in going to the event, please send me an email and I can send you a $50 discount code.