Social Media Video Marketing Course

Learn the tips, tricks and latest trends to plan, film and edit social media video content using your smartphone. Our beginner-level Social Media Video Marketing Course has three practical tasks, that will help you improve your video marketing confidence in one day. It’s designed to give you the knowledge and tools to start creating video content for social media channels like Instagram, Facebook, YouTube, LinkedIn and Twitter.

Virtual Classrooms Go Live!

For the next few months this course will be delivered live through a virtual platform. All courses are delivered through Zoom which allows us to stream HD-quality video of our courses direct to your laptop, desktop or tablet. These courses are limited to a maximum of 6 people. Learn more about Virtual Classrooms.

Nov 24, 2020 Virtual ClassroomEarly Bird £189 Book Today
Dec 8, 2020 Virtual ClassroomEarly Bird £189 Book Today
Time: 9.00 am - 4.30 pm. Lunch/refreshments included. * Prices ex. VAT. Early Bird price Cardiff: £179; Standard price: £199. Early Bird price London: £279; Standard price: £299

How to make social media videos

In this 1-day course you will learn the following:

  • Video production: planning, filming and video editing on your smartphone
  • Three practical tasks to put what you've learnt into practice
  • Examples and inspiration from top brands
  • Understanding how to maximise customer engagement from social media video
  • An introduction into cinematography, composition and camera shots
  • How to make the most of slow motion, timelapse and hyperlapse
  • Easy to follow tips that are visually demonstrated with intuitive apps

Who is the course aimed at?

This course is aimed at people from a wide range of organisations: including public sector to private sector, education and charities. People from marketing, sales, customer care and the technical departments will all find this course of interest. If you are involved with your organisation's social media activities, this course may prove invaluable. We also offer a general Social Media Marketing Course.


Delegates rates for Cardiff courses start at £179 (+VAT) and for London £279 (+VAT) per person and include:

  • Course material
  • Over the next month or so we will create a password-protected area where you can access latest slides and self-help guide, along with links to useful resources and videos.
  • Lunch and refreshments throughout the day


  • Get 15% off course bookings if your organisation is a registered charity (not applicable to Early Bird discounts)
  • If you have 2 or more staff attending, we can offer a discount of 10% (off the standard NOT Early Bird rate).


Courses start at 9.15 am, though we ask delegates to arrive at the venue by 9.00. The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know.

In-house course?

Have more than 5 people interested in this subject? Great! We can design a course tailored to your needs and delivered in your office environment or even at our own training venue. Please give Alun a call on 02920 005778 to discuss. We look forward to hearing from you.


Our principle training venue is Cardiff Gate Business Park, though this can chage from month-to-month (please note the venue from the table above). This location is situated on Junction 30 of the M4 making it ideal for those travelling from Cardiff, Newport, the South West England, West Wales and the South Wales Valleys. Our CIM and CAM courses generally take place here, along with 1-day workshops.

Find out how to get to this location

London location (training)
The venue for the workshop is in the heart of London and therefore ideal for transport links. We hold the training at either Portland Place or Holborn Bars in London. Both venues offer free wifi, teas/coffees and a sit-down lunch in a restaurant on-site.

About your tutor

Your tutor for the day is Stephen Cleary. He has over 10 years’ experience of shooting, producing, directing and editing video for advertising and social media. He runs his own Cardiff-based production company called Carnival Content and was formerly the Digital Marketing Manager at one of Wales' universities. He is an expert in content marketing, combining creative production techniques with marketing and social strategy. His campaigns have even been awarded top honours in the CIM Marketing Excellence Awards.


I would highly recommend any course with Marketing Tom and I have already been on 3 of their courses and have booked onto another one. Highly professional and friendly. The content is easy to understand and the knowledge and tools I have been given is priceless. These courses have empowered my role and given me the confidence to move forward in my career!


I am so happy I took the Social Media Video Course! I'm now armed with the ability to not only create content for my current job role, but it enables me to help my clients to do the same. Before today I had never even edited a video - and now I'm actually excited about it and have already filmed and edited some content I'm actually happy with! The course was incredibly informative, so much fun and very empowering. Thank you Marketing Tom and Stephen!

Taryn Green

I was disappointed that I would no longer be able to travel to Cardiff Gate to complete the Social Media Video Marketing Course with two of my colleagues because of the coronavirus crisis. However, Marketing Tom Media set the course up as a virtual classroom. The setting, teacher, content and tasks were all excellent and I have come away with the confidence to include video within our content plan as soon as we are able to. We learnt how to apply different shooting techniques, including interviewing contributors and using timelapse and slow-motion footage to create striking videos.
Thank you!

Port of Milford Haven

This course was great and very engaging. I learnt a lot about the structure of videos as well as how to make my own! It is amazing what you can do on your smart phone, thank you to Stephen for the very informative and fun session.

Port of Milford Haven

The editing was swift and easy on our mobiles.

I'd definitely recommend the course to other marketers, communicators and business people who want to have an impact, but don't have the resources to use external providers.

Llyr, Cartrefi Hawen Homes

I would say the course today has exceeded my expectations and I would definitely recommend it to other people.

Oswyn, National Lottery

I thought the course was fantastic. I don't use IT a huge amount and I was worried that I wouldn't keep up but it was so easy to follow, the software is so intuitive and it was fascinating, you could make stuff really really quickly and I definitely want to learn more. I'll be back in on the course on day 2!

Philippa, Educ8training

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