Google Analytics Training Course (London and Cardiff)

Gain insights into visitors, where they come from and what they're interested in.

analytics-copy-2Google Analytics is one of the most powerful and useful digital tools available to organisations. It helps you measure and improve your digital marketing efforts. Our Google Analytics course is designed to help you better understand the activities of your customers, potential customers and even competitors to and around your website.

Oct 24, 2017Portland Place, LondonEarly Bird £279 (not £299)Book Now
Nov 21, 2017Holborn Bars, LondonEarly Bird £279 (not £299)Book Now
Dec 19, 2017Holborn Bars, LondonEarly Bird £279 (not £299)Book Now
Jan 23, 2018Portland Place, LondonEarly Bird £279 (not £299)Book Now
Oct 25, 2017Cardiff£199Book Now
Dec 6, 2017Cardiff£199Book Now
Courses start at 9.15 am and end at 4.30 pm; lunch and refreshments are included. Discount of 10% for 2 or more people booking. Prices exclude VAT.

Analytics Course Overview

Our Google Analytics course is very much hands-on and allows for much discussion. Starting from the beginning of the day, and guided by the instructor, we will explore Google Analytics from account set-up, to its standard features and on to its more advanced reporting capabilities. This approach lets you learn the critical aspects of Analytics, whilst at the same time, letting you explore the data relating to your own website.

Modules Covered on the Day

Introduction to Analytics

  • Analytics Introduction
  • Importance of Analytics
  • How Sites track visitors
  • Analytics Tracking Code
  • Analytics Terms

imac-gaAccount Structure and Analytics Implementation

  • Understanding Properties and Views
  • Key Concepts: e,g. sessions, visitors and pageviews
  • Dimensions and Metrics
  • Setting up tracking code
  • Considering and defining online goals
  • Setting up Filters

Understanding the Analytics Interface

  • Dates Selector
  • Key Analytics Selectors
  • Advanced Search
  • Advanced Segment overview
  • Dashboards and Widgets
  • Customisation

Traffic Sources

  • Understanding where visitors come from
  • Organic v Paid
  • Analysing AdWords and other campaigns
  • Webmaster tools
  • Social Media Traffic Analysis

ipad1-2Standard Reports

  • Dimensions and Metrics in standard reports
  • Understanding charts
  • Standard Reports - Audience
  • Standard Reports - Acquisition
  • Standard Reports - Behaviour

Standard Reports - Conversions

  • Overview
  • Aligning business and marketing objectives to Analytics
  • Micro and Macro goals
  • Events - tracking on-page events (pdf's, videos, links, et)
  • Goal Flow and Visualisation
  • Multi-channel Funnels
  • Attribution

Segments & Customisation

  • Built-in, Custom & Imported Segments
  • Understanding Custom Reports
  • Creating Custom Reports
  • Intelligence Events
  • Custom Alerts


  • Review and recap
  • Q & A

Who Is It Aimed At?

This course is aimed at beginner to intermediate-level students, who have a basic understanding of what Google Analytics is but would like to further develop their knowledge. People from marketing, sales, customer care and the technical departments will all find this course of interest.

Brochure Download

Download the Google Analytic (London) Brochure
Download the Google Analytic (Cardiff) Brochure


Delegates rates for Cardiff courses are £199 (+VAT) and for London £299 per person and include:

  • Course material
  • Access to a password-protected Google Analytics blog which features videos, articles, podcasts, videocasts, PowerPoint slides, book links and more.
  • Lunch and refreshments throughout the day


  • Get 10% off course bookings if your organisation is a registered charity (not applicable to Early Bird Discounts).
  • If you have 2 or more staff attending, we can offer a discount (Off the Standard NOT Earl Bird rate).


Courses start at 9.00 am, though we ask delegates to arrive at the venue between 8.45 - 9.00. The courses end at 4.30 pm and lunch is usually taken at 12.30 pm with tea and coffee breaks mid morning and mid afternoon. To work out your travel times, please see the venue addresses below. If you have any dietary requirements, please let us know.


Cardiff Location (Training)

Ty-Ddysgu-exterior-13-(1)Our principle training venue is Central South Consortium, Nantgarw. This location is situated just off Junction 32 of the M4 making it ideal for this travelling from Cardiff, Newport, the South West England, West Wales and the South Wales Valleys. Our CIM and CAM courses generally take place here, along with 1-day workshops.
Find out how to get to this location.

London Location (Training)

Office-LondonThe venue for the workshop is in the heart of London and therefore ideal for transport links. We will be holding the event at 9-10, Portland Place London. It is directly opposite BBC Broadcasting House and is a DeVere Building. Our room is situated on the first floor and tea/coffee-making facilities and a break-out room are situated next to it.

Computers are NOT available at either venue and therefore we ask that you bring your own laptop. If you have any problem with this, please let us know. We are able to provide laptops but would have to charge for this. However, there is complementary, fast wi-fi access available throughout the venue.

In-house courses

Should your organisation require, we can arrange to have the workshop delivered either at your location or a venue closer to your workplace. Check out our In-House page for more details.


For those who have been, or are about to be made redundant, you may well be eligible for funding from the Welsh Government ReAct Scheme. Visit our funding page to find out more information.

Book Online Today

To reserve a place, please complete our London or Cardiff booking forms or post an Offline Booking Form to us.