CIM Certificate in Professional Digital Marketing

Virtual Classrooms come to our CIM Courses

For the coming months this course will be delivered live through a virtual platform. Each module offers up to 15 hours of 'Live' Virtual Classrooms. All courses are delivered through WebEx/Zoom which allows us to stream HD-quality video of our courses direct to your laptop, desktop or tablet. Learn more about CIM Virtual Classrooms.

** You can start this course with any module and build up to the full qualification. **

CIM ModuleDatePrice 
Planning CampaignsNov 26, 27 & 30 (A.M.) 2020£500 *
Applied MarketingDec 10, 11, 14 (A.M.) 2020£500 *
Digital Marketing TechniquesJan 27, 28 and 29 (A.M) 2021£500 *
Planning CampaignsFeb 2021, TBC£500 *
Applied MarketingMar 2021, TBC£500 *
All 3 modulesThroughout year£1500 *
* Course costs do not include CIM Fees. Yearly membership is £65 (includes VAT) and £150 for each assessment (3 in total). Course prices exclude VAT.

This qualification  is aimed at aspiring marketers who want to gain knowledge and skills to progress a successful career in marketing. It is ideal for Marketing executives, or equivalent, who have had experience in the industry and are looking to advance their career.

We have achieved a 98% Pass Rate across all CIM/CAM courses since 2015 with 84% achieving A's and B's.

The qualification

The CIM Level 4 Certificate in Professional Digital Marketing is designed to offer progression from all CIM Level 3 qualifications and also links with the CIM Level 4 Certificate in Professional Marketing.

Successful completion of the CIM Level 4 Certificate in Professional Digital Marketing will equip the student with the knowledge, skills and understanding to support decision making within a digital context at an operational level and carry out an essential and successful professional marketing role within the workplace.

To achieve the CIM Level 4 Certificate in Professional Digital Marketing, a pass in both mandatory modules and specified elective module is required. Currently there is one elective module available, however, the intention is to continue to add more elective modules in response to changing marketplace needs, as required.

The qualification has been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer. Each module can be achieved as a distinct, self-contained Award qualification.

Students can start the qualification with any of 3 modules.

Applied Marketing (mandatory) - In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer.

Planning Campaigns (mandatory) - This module gives you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation.

Digital Marketing Techniques (elective) - This module focuses on the importance of the ever-evolving, dynamic digital landscape. You will develop skills to improve digital marketing performance and explore the challenges and opportunities within the digital environment.

Bite-size awards

Each module in its own right, once completed, gives the marketers a distinct, self-contained award which can be built up to attain the full Certificate.

Who is it for?

The CIM Level 4 CIM Certificate in Professional Digital Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress with a career in marketing.

Some typical job titles of those who study the level 4 qualifications include: marketing executive, marketing officer, marketing communications executive and communications specialist.

How will it benefit you?

  • Get a unique opportunity to blend practical skills with academic understanding
  • Improve your global competitive advantage, increase your confidence and employability
  • Keep up with the latest trends and stay ahead in your field
  • Invaluable opportunity to network with other marketers
  • CIM qualifcations are recognised by businesses all over the world

Entry criteria

One or more of the following is required to gain entry onto this qualification:

  • CIM Level 3 Foundation Certificate in Marketing or any relevant Level 3 qualification
  • Any UK degree or international equivalent
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) plus diagnostic assessment onto Level 4
  • If English is not your first language, English language qualification within the last two years


A mixture of exam and assignments based on a given scenario and an organisation of your choice

  • A mixture of exam and assignments based on a given scenario and an organisation of your choice
  • Employer-driven, practitioner-based, relevant and appropriate for business needs
  • Three assessment sessions per year taking place in December, April and July

Ways to study

  • We differ to many organisations as we offer face-to-face study, with each module delivered over 2 days (during the week)
  • We also offer email and phone support after the course

How long will it take to complete?

Each module takes 2 days of class time to complete; there are 3 modules in total. We offer 3/4 cohorts per year. Notional learning time is the amount of time expected to take, on average, to complete the learning outcomes of a module to the standard defined by the assessment criteria. This includes:

  • Guided learning hours
  • Practical and work-based learning – Assessment preparation time
  • Assessment time
  • Supported self-study time

Each module will take 130-150 hours Notional learning time. There are three assessment sessions per year within the new CIM qualification. We anticipate that students will take, from start date to finally handing-in their assignment, between 6-9 months.

How much does it cost?

Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you.

The full cost of the CIM Professional Digital Marketing is £1500 +VAT (payable to the Study Centre). This cost also includes a complimentary 1/2-day Google Analytics Masterclass (worth £100)  which you can attend anytime in your first year (applicable to those booking from July 2018).

CIM costs are not included in the course fees. They are £150 per assessment (3 in total) and a yearly membership fee of £65 (CIM costs are VAT inclusive. Please note that during the pandemic the Applied Marketing module will be assessed through online proctoring at a cost of £45 (payable to CIM). You should allocate a £40-50 spend on books. If you are self-financing, there may also be payment options open to you. Please speak to our CIM co-ordinator on 02920 005778 regarding this.

If you study one or two individual modules the cost per module is £500 + VAT.

Payment Plan

If you are self-financing, there may be payment options open to you. This will allow you to spread the cost of the course over a period of a few months. Please speak to our CIM co-ordinator on 02920 005778 regarding this.

ReAct Scheme

If you have been made redundant, then you may be eligible for ReAct funding of up to £1500 of the cost of your course (you would need to pay for the CIM Assessment and membership fees). We accept ReAct beneficiaries and have dealt with students through the ReAct scheme for many years. Find out more about ReAct from the Careers Wales website.

Why study with the CIM?

If you still need more reasons why you should study with the Chartered Institute of Marketing, please take a look at our 10 reasons why you should study with CIM.

What should I do next?

Please download and take some time to go through the Certificate in Professional Marketing brochure. It covers pretty much everything that we have detailed on this site and many people find it useful to present to their line mangers or HR managers.

If you would like to book on to the Certificate in Professional Digital Marketing, please select the cohort you would like to attend (in the table at the top of this page) or from one of the modules and complete the booking form.

Feel free to give us a call between 8.30 am - 6.00 pm on 02920 005778

If you've got any queries, send us an email through our CIM Enquiry form.