CIM Certificate in Professional Marketing (Digital)

This qualification  is aimed at aspiring marketers who want to gain knowledge and skills to progress a successful career in marketing. It is ideal for those working in marketing support roles (e.g. marketing assistants) or whose current job encompasses elements of marketing. The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practicing marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

CIM ModuleDate 
Integrated CommunicationsMar 15-16, 2018
MarketingApr 19-20, 2018
Digital MarketingMay 17-18, 2018
Integrated CommunicationsJun 14-15, 2018
Courses start at 9.00 am and end at 4.30 pm; lunch and refreshments are included. Prices exclude VAT.

Bite-size awards

Each module can be achieved as a distinct, self-contained award which can be built up to attain the full certificate.

Full qualification

To achieve the qualification, a pass in BOTH mandatory modules is required and ONE elective is required. As Marketing Tom only delivers Digital qualifications, the elective module is Digital Marketing.
Marketing (mandatory) - The role and function of marketing in some depth, as well as what influences the behaviour of your customers. You will be able to apply and adapt a marketing mix to satisfy customer needs.

Integrated Communications (mandatory) - The many different ways of communicating with customers, both inside and outside the organisation.

And then you will have the choice of two electives:

Digital Marketing - How to apply practical knowledge, including the effective use of a digital marketing toolkit.


Customer Experience - Understand all aspects of your customers’ experience so that you can ensure you deliver expectations in a consistent way. Monitor and measure their satisfaction so that you can make appropriate improvements as necessary.

Who is it for?

The CIM Level 4 Certifcate in Professional Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress with a career in marketing. Ideal for those working in marketing support roles (e.g. marketing assistants) or whose current job encompasses elements of marketing.

How will it benefit you?

  • Get a unique opportunity to blend practical skills with academic understanding
  • Improve your global competitive advantage, increase your confdence and employability
  • Keep up with the latest trends and stay ahead in your field
  • Invaluable opportunity to network with other marketers
  • CIM qualifcations are recognised by businesses all over the world

Entry criteria

One or more of the following is required to gain entry onto this qualifcation:

  • CIM Level 3 Foundation Certifcate in Marketing or any relevant Level 3 qualification
  • Any UK degree or international equivalent
  • International Baccalaureate (equivalent to NQF Level 3 and above)
  • Professional practice (suggested one year in a marketing role) plus diagnostic assessment onto Level 4
  • If English is not your frst language, English language qualifcation within the last two years


A mixture of exam and assignments based on a given scenario and an organisation of your choice

  • A mixture of exam and assignments based on a given scenario and an organisation of your choice
  • Employer-driven, practitioner-based, relevant and appropriate for business needs
  • Three assessment sessions per year taking place in December, March/April and June/Jul

Ways to study

  • We differ to many organisations as we offer face-to-face study, with each module delivered over 2 days (during the week)
  • We also offer email and phone support after the course

Length of study

  • Each module will take 130 – 150 hours notional learning time
  • Notional learning time includes guided learning hours, practical and work-based learning, assessment preparation time, assessment time and supported self-study time

How much does it cost?

Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you.

The cost of the CIM Professional Marketing (Digital) is £1500 (payable to the Study Centre). The CIM costs are £140 per assessment (3 in total) and a yearly fee of £55. You should allocate a £40-50 spend on books.

What should I do next?

If you would like to book on to the CIM Professional Marketing (Digital), please select the cohort you would like to attend in the table at the top of this page or from one of the modules and complete the booking form.