Marketing Principles – CIM Foundation Certificate

Marketing Principles is a 12-credit mandatory module which sits within the suite of Level 3 modules. To gain the CIM Level 3 Foundation Certificate in Professional Digital Marketing, a pass in Marketing Principles and Digital Fundamentals is required.If studied as a standalone module, the CIM Level 3 Award in Marketing Principles (VRQ) can be achieved.

Upcoming dates

Digital FundamentalsVirtual Classroom Nov 11, 12 and 13, 2020£495
Marketing PrinciplesVirtual Classroom Jan 22, 25 and 26 (Morning), 2020 £495
CIM Fees Total £275. Prices above exclude VAT.

Aims of the module

This module provides an understanding of the key concepts and terminology used in marketing. On completion of the module, you will have a knowledge and understanding of the role and function of marketing within organisations, and the factors that influence consumer behaviour. You will also be able to identify key components of the marketing environment and have an appreciation of how to collect and utilise relevant information about the marketing environment.

Finally, you will be able to outline the concepts and elements which make up the marketing mix and understand how these are applied in a range of different contexts.

Module structure

The module comprises three units with two learning outcomes each. Each learning outcome will be covered by the related assessment criteria and will be assessed by the way of examination. The examination will comprise multiple choice questions to be completed in a controlled assessment.

Unit 1: Discovering marketing

– Describe the role and function of marketing within organisations

– Explain the factors that influence consumer behaviour

Unit 2: The marketing environment

– Identify the key components of the marketing environment

– Know how to collect relevant information about the marketing environment

Unit 3: The marketing mix

– Describe the concept and elements of the marketing mix

– Know how the marketing mix is applied in different contextual settings

Assessment: Examination

The examination will comprise multiple-choice questions to be completed in a controlled assessment.

How long will it take to study?

Notional learning time is the amount of time expected to take, on average, to complete the learning outcomes of a module to the standard defined by the assessment criteria. This includes:
– Guided learning hours
– Practical and work-based learning – Assessment preparation time
– Assessment time
– Supported self-study time
Each module will take 80-90 hours Notional learning time.
There are three assessment sessions per year within the new CIM qualification.


Each of the modules are delivered from Cardiff Gate Business Park and students benefit from:

  • Two days' attendance
  • Experience - both tutors have 30 years' experience of delivering CIM courses
  • Support - we provide post-course support right up to the time you do your assessment and online test
  • Limited course numbers (often 6-8 delegates)
  • Online learning - comprising notes, slides, activities, links and digital marketing updates
  • Monthly delivery - every month we deliver one of the modules

Brochure download

Download and Print off our CIM Foundation Certificate in Professional Digital Marketing brochure

How much does it cost?

Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you.

The cost of the Foundation Certificate is £990 +VAT. The CIM costs are £110 per assessment (2 in total) and a yearly membership fee of £65. You should allocate a £40-50 spend on books.

Payment Plan

If you are self-financing, there may be payment options open to you. This will allow you to spread the cost of the course over a period of a few months. Please speak to our CIM co-ordinator on 02920 005778 regarding this.

ReAct Scheme

If you have been made redundant, then you may be eligible for ReAct funding of up to £1500 of the cost of your course. We accept ReAct beneficiaries and have dealt with students through the ReAct scheme for many years. Find out more about ReAct from the Careers Wales website.