CIM Foundation Certificate in Marketing

The CIM Level 3 Foundation Certificate in Marketing is aimed at those who are in a support-level marketing role and does not require any previous experience or knowledge of marketing. Its aim is to equip students with the skills, knowledge and understanding to perform professionally in a support-level marketing role. This is done through  meaningful assessments which reflect the demands of the modern industry.

Marketing PrinciplesCardiff Nov 28-29, 2019£495
Digital MarketingCardiff Jan 9-10, 2020£495
CIM Fees Total £275 (includes VAT) for Membership and Assessments. Course prices exclude VAT.

Qualification Structure

The qualification comprises ONE mandatory module: Marketing Principles and ONE elective module: Digital Essentials (we only offer the Digital option) to gain the full qualification. However, you can choose to complete just one module and gain an award. Should you choose to continue to study and successfully complete the second module, you will achieve the full foundation certificate.

Bite-sized Awards

Each module can be achieved as a distinct, self-contained award which can be built up to attain the full foundation certificate.

Who is it for?

The Foundation Certificate in Marketing is aimed at those either in a job that already involves marketing or those who wish to find out about marketing with the intention of starting out on a marketing career.

Entry requirements

It is not necessary to have any previous experience or knowledge of marketing and you can choose to study in a way that suits your requirements and availability. We do, however, ask that if English is not your first language, you provide us with evidence that you have achieved – within the past two years – either an IELTS Academic Module with an overall score of 6.5 (each component pass being at 6.0 or above) or the Cambridge Certificate of Advanced English at grade B or above. We are prepared to consider other equivalent alternatives.


We use a combination of methods to assess the Foundation Certificate in Marketing. For the Marketing Principles module, there will be an external assessment consisting of a 90 minute online test, in which you answer 50 multiple-choice questions. In the Customer Communications module, the external assessment is a seven page assignment scenario based on a given and organisation of your choice.

Assessment methods used within the qualification are employer-driven, practitioner-based, relevant and appropriate for business needs. In addition, assessments for all qualifications comply with regulatory requirements, are fit for purpose, fair, valid, reliable and manageable to ensure confidence in the standard of learner achievement.

How long will it take to study?

Notional learning time is the amount of time expected to take, on average, to complete the learning outcomes of a module to the standard defined by the assessment criteria. This includes:

– Guided learning hours
– Practical and work-based learning – Assessment preparation time
– Assessment time
– Supported self-study time

Each module will take 80-90 hours Notional learning time.

There are three assessment sessions per year within the new CIM qualification.

How much does it cost?

Our qualifications and bite-size awards represent a sound investment in your future and your employer may therefore be willing to sponsor you.

The cost of the Foundation Certificate is £990 +VAT. The CIM costs are £105 per assessment (2 in total) and a yearly fee of £65. You should allocate a £40-50 spend on books.

Recommended Course Books

You can find the recommended course texts on the CIM Foundation Certificate Books page.

What should I do next?

Please download and take some time to go through the Foundation Certificate brochure. It covers pretty much everything that we have detailed on this site.

If you would like to book on to the CIM Foundation Certificate, please select the cohort you would like to attend in the table at the top of this page or from one of the modules and complete the booking form.

Feel free to give us a call between 8.30 am - 6.00 pm on 02920 005778

If you've got any queries, send us an email through our CIM Enquiry form.

Watch the video!

Please take a quick look at the CIM Foundation Certificate video