CAM Diploma in Digital Marketing

Course Overview

This qualification provides you with the essential knowledge and skills you need to plan, implement and monitor effective digital marketing campaigns and contribute to operational marketing plans, using the latest digital tools and practices.The qualification covers the following:

  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)
  • Social Media
  • Types of Online Advertising
  • Email Marketing
  • Online PR
  • Affiliate Marketing
  • Digital Analytics

It also looks at digital marketing planning (including SOSTAC methodology and Digital Marketing Mix), legislation, regulation and codes of practice.

Course Structure

There are three modules to the CAM Diploma in Digital Marketing:

camdip2The Marketing and Consumer Behaviour Module is a double module of the CAM Diploma in Marketing Communications. This unit aims to provide you with the skills and knowledge necessary in managing marketing communications and brand support activities within organisations. The unit explains the links between communications and marketing and provides knowledge of fundamental theories of consumer behaviour, and their application to marketing communications

The Digital Marketing Planning Award aims to provide students with the skills and knowledge to understand the fundamental digital marketing planning concepts for an organisation together with key factors involved with the implementation, measurement and evaluation of successful campaigns.

The Digital Marketing Essentials Award aims to provide candidates with the skills and knowledge necessary in planning digital marketing campaigns within organisations.


Each of the modules are delivered from Cardiff Gate Business Park and students benefit from:

  • Two days' attendance
  • Both our CAM Diploma tutors have 10 years and 20 years' experience delivering CIM courses
  • 95% Pass Rate
  • Limited course numbers (often 6-8 delegates)
  • Online learning - comprising notes, slides, activities, links and digital marketing updates
  • Monthly delivery - every month we deliver one of the modules

Assignments and Support

Each of the modules of the CAM Diploma in Digital Marketing require candidates to complete assessments. The assignments are practical and questions focus on how digital tools can be applied to an organisation of your choice. Students are able to submit to one of the three exam boards that take place throughout the year. Once you have completed the course we offer the following support:

  • One-to-one tutorials or email/phone support.
  • Access to a Study Area on our website where they can see Past Reports, Assignment Briefs, Senior Examiner reports, Videos and Articles of Interest.

Entry Requirements

You need to be educated to at least

  • A’ Level standard (or equivalent) and fulfil at least one of these criteria:
  • Have suitable competence in a marketing communications role.
  • Hold any general Bachelor’s or Master’s degree.
  • Hold a CIM Introductory Certificate in Marketing (Level 2 or 3).
  • Have an NVQ or SVQ Level 4 in any other subject (UK – equivalent to NGF Level 4 and above).
  • Hold an International Baccalaureate (equivalent to NQF Level 3 and above) or a pass of the entry test onto Level 4.
  • If English isn’t your first language, you will also need to provide us with evidence of at least IELTS 6.5 proficiency or Trinity ISE III/IV.


In order to sit the CAM Diploma you will need to register with the Chartered Institute of Marketing. For more information on costs and benefits and to register, please visit our CIM Membership page.


Exemptions exist for the above  modules, meaning that you only have to study for two modules instead of three and thus saving money on the tuition fees. For more information, take a look at our exemptions page.


The cost of attending the three modules of the CAM Diploma in Digital Marketing is £1500 (+VAT). This includes:

  • Classroom Attendance one 3 modules (two days each)
  • Tutorial Support after the course
  • Digital Marketing Book (when you book 3 modules)
  • Course Handouts
  • Online Learning Centre


Adobe_PDF_file_icon_24x24Download and Print Off the CAM Diploma in Digital Marketing Syllabus. Download and Print Off Marketing Tom's CAM Diploma Brochure


For those who have been, or are about to be made redundant, you may well be eligible for funding from the Welsh Government ReAct Scheme. Visit our funding page to find out more information.

More about CAM

The Communications Advertising and Marketing (CAM) Education Foundation is a registered charity that offers qualifications in digital and offline marketing communications. In 2000 the CAM Foundation formed an alliance with The Chartered Institute of Marketing (CIM) and since then CAM qualifications have been awarded by CIM. This means that the CAM Diplomas go through the same quality processes as the Diplomas offered by CIM and our assessments and results are validated by the CIM Awarding Body.

As a CAM student you will become a studying member with the Institute and benefit from the membership benefits offered to all its studying members. CIM is the largest, longest established and most respected marketing organisation in the world with practical professional qualifications delivered through their UK and international study centre network


"For digital marketing professionals the CAM Diploma in Digital Marketing course is a must. The course is highly relevant to current and future digital marketing disciplines such as social media and mobile and provides digital marketers with the right knowledge and skills to excel in their roles. The quality of Marketing Tom Media's course material and tutor delivery is exceptional, we therefore ensure that all our digital marketing professionals attain the CAM Diploma in Digital Marketing"

Lee Noon, Aviva Life Services (York)

Through the CAM Diploma in Digital Marketing, I learnt valuable lessons and adopted skills that help massively in my job today. The marketing theory aspects of the diploma are invaluable and really drive home the core principles of marketing in its basic form. Combined with the marketing planning side of it, I was able to create and execute a digital marketing plan as part of the course. Alun was fantastic throughout the diploma and I'd highly recommend Marketing Tom Media.

Owen Richards, Advanced Secure Technologies

"Thanks for the CAM Diploma, I've been able to secure the full-time role I wanted within Cardiff University. The Marketing Tom training and discipline of creating a digital marketing plan and communications directly helped. It has also helped me in my thinking with my own hypnotherapy business. The course covered a lot of ground and the assignments allowed me to put them into practice in my current job. It's firmly established me as a marketing professional, and also given me the tools I need to deliver marketing communications strategically, more effectively and in a joined up way. The tutor support was invaluable, and built confidence because they would time to answer any questions I had."

Richard Haggerty, School of Medicine at Cardiff University

"Alun delivered a thoroughly enjoyable course for the CAM Diploma in Digital Marketing, which has allowed me to gain an accredited qualification in the field of digital media, as well as developing my knowledge and experience. Our new company website will allow me to apply this knowledge and I hope to attend further courses with Alun in social media and search engine optimisation to continue my development."

Clint Middleton, Menter A Busnes (Aberystwyth)

"I took the CAM Diploma in Digital Marketing to refresh my existing marketing qualifications which I had completed over 10 years previously. I found the study for the course both challenging and interesting - getting really stuck into research for the assignments.

I chose Marketing Tom Media as my course centre, as I had seen our tutor Alun John speak on social networking sites at a conference and been impressed with his knowledge and practical approach. The teaching sessions were comprehensive and interactive, and the support was great - he produced specific websites containing up-to-date information, sources, comments and blogs for each module which were invaluable. Whilst the course has some theory, the emphasis is very much on the practical and innovative. I've applied the knowledge I've gained in studying for the Diploma in lots of different ways for my organisation - I would thoroughly recommend doing this course with Marketing Tom."

Amanda Walton, New College (Swindon)

“If you have an interest in Digital Marketing, I’d highly recommend the CAM Diploma. I found the course very informative with up-to-date case studies used throughout. You can see Alun is an expert in the subject and this, together with his enthusiasm, ensures that anyone involved in Marketing will find this course enjoyable and beneficial.”

Helen Wilson, Bridgend College

“I wanted to improve my digital skills and get a grounding in digital marketing and social media tools. I chose the CAM Diploma in Digital Marketing delivered by Marketing Tom, and found it gave me a grounding in the available tools and other case studies from other business successes in the social /digital arena. I would recommend you undertake the Diploma to improve your skills as digital marketing and social media are invaluable tools within the 21st century marketing arsenal.”

Claire Griffiths, Lighthouse Marketing (Vale of Glamorgan)


Book a Place

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or download and post to us an Offline Booking Form.