The Content Marketing Matrix

Are you looking for ideas to help you develop your content marketing strategy? Well, you just might find this matrix, created by First 10 and Smart Insights, to be of use. I'm sure it will start you thinking of the huge number of ways you can get your target audience to engage with your content (and hence your company or brand) and to think of the types of content that exist out on the internet. As Danyl Bosomworth says, the matrix "is structured to help you think through the dimensions of different content based on how your audience might think and what you're trying to achieve as a business".


Students on the CAM Diploma in Digital Marketing and the digital electives of the Certificate in Professional Marketing and the Diploma in Professional Marketing will be familiar with the term content marketing and its many applications. For those who are new to content marketing here is a definition from the Content Marketing Institute:

Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

I'm sure that for this looking to develop content marketing strategies or students looking to get some inspiration/ideas on how to answer exam papers, this will prove to be very useful. So,  why not download this useful template today and use it to kickstart your content marketing strategy?

Leave a Reply

Your email address will not be published. Required fields are marked *