I was just considering what is the most effective and powerful Digital Marketing tool that I use.
Was it Facebook? Nope
How about Blogging? Nope
Or plain, old-fashioned SEO? Nope
Well, what about Google AdWords? Nope
Online PR? Not quite.
Then it must be Twitter? Nope
I thought about it for a little while and can tell you that, based on conversions and conversations, there can only be one winner ..... email. And the app that I use, Outlook 2007. This simple tool, which allows me to write a little bit of text (no images or video) with a hypertext link is critical in all my Customer Acquisition, Extension and Retention strategies. There is no other tool in my 'little' armoury that comes anywhere near it and I think a key element in its usefulness is the fact that it allows me to talk directly (or so the plan goes!) with people. In essence, it's a superb word-of-mouth tool.