Social Video is, without a doubt, making huge steps forward. Regardless of the platform you are using - be it Facebook, Linkedin Twitter, Instagram or Snapchat - you will have seen a big increase in the use of video by brands and organisations over the past year or so. And if you have a good look around the Internet, you are bound to come up with stats like this (from Global Web Index) which show the amazing rise of video and, going hand-in-hand with it, a rise in the viewing rates.
People are increasingly watching video and companies need to get used to it and, potentially, change the type of content they are posting to social media. We have come through text, then video and are now in the era of video.
Last week Marketing Tom, in association with Anna Brees, launched a new course aimed at Social Media users. Our Mobile Video for Social Media course is aimed at those who are using Social Media but are aware of the limitations of their video capabilities. Our new course is designed to give students the basic building blocks from which they can start to create content tailored t the needs of their audience. Our objective in creating this course was to ensure that students could start creating their own content with just a smartphone and an application. We think our first course went well and we look forward to welcoming new people in the months to come.