According to a survey of 700 small and midsize businesses by Boston-based Yankee Group, Internet Advertising has soared over the past year. According to senior analyst Sanjeev Aggarwal,
"..small and midsize businesses are using services from Google and Yahoo that allow potential customers to search for businesses within specific Zip codes.
The whole notion of using the Internet for local advertising has become much more common, espcially for small businesses like beauty salons and restaurants that serve a local market.”
The company reckons that advertising shot up 50% to $1.3 billion.
Via: Small Businesses Spending More on Internet Advertising, Tech (Inc.com)