Seth Godin has just released a new ebook on blogging. Having already cast his eye over web design - with Knock Knock - and shown how you can use online marketing tools to make your site work better, he has now turned his attention to blogging. Called Who's There?, the ebook is not
".. about how to write better or how to follow the traditional conventions about formatting and building a blog. It's not designed to sell you one service instead of another, either.
Instead, I divide the blog world into three groups and turn my attention to one. And in particular, I try to sell you hard on how building a blog asset can have a spectacular impact on you, your career, your organization and your ideas."
You can download the pdf from here: Seth Godin: Who's There?