In February of this year Rand Fishkin stepped down as the CEO of the company he founded 17 years' ago after he " dropped out of college to work with my mom, Gillian, on the business that became Moz. For 7 years (from 2007-2014), I was that company’s CEO." For those who are not familiar with the company, Moz started out as a blog written by Fishkin, developed into a community for SEO folks, then became a SEO consultancy and finally ended up selling SEO tools to folks from around the world.
During this time Rand began filming a series of videos, called Whiteboard Friday, which attempted to demystify the subject of Search Marketing and offer practitioners some great insights into how they could improve their Search efforts. A quick look at this section of their site indicates that there are 41 pages of top tips, with around 14 videos on each! Boy, do I wish that this sort of information, in this format, had been around when I first delved into the world of SEO all those years ago.
Though Rand Fishkin will be stepping down, he will still be contributing videos for Whiteboard Friday. Make sure you bookmark the page!
Here are a selection of the most recent videos which I think are worth taking a close look at. I'm pretty sure that our CIM students and many of those who attend our 1-day workshops will find this resource of interest (that's assuming that I haven't told you before -unlikely!).