Search Engine Optimization in Action

The other day I noticed that the pages that Google had spidered on Marketing Tom fell into 2 categories:

1. Those which where the page title was displayed:
Search Engine Marketing – Meta Tags (Step 4) and
2. those which only displayed the URL:
www.marketingtom.co.uk/tom-peters-on-the-cheap

Needless to say that your ranking on Google is much better when the page title is displayed. When I found out that an important page on my other blog, Mad About Madrid, was not listed I took one simple step - I put a keyword link on the left-hand navigation bar to that page. The result: within a couple of days Google had re-spidered the page and it was appearing in position number 2 for my keywords (if you want to try it out, type in "Plaza de Cibeles" on Google).

Search Engine Optimization Experiment
I would like to use this article to demonstrate how the above can be achieved. I will simply put links to all the articles below and wait for Google to re-spider the pages and add in the page titles. You will obviously notice that the keyword link is the same as the page title on the destination page. In order to further help this process, I have also included a new section on the left-hand side of this page called 'Recent Posts' which links to the permalink of this article. Please check this article periodically to see how I get off and why not even read the articles. I hope to God it works now!

Search words – identifying them
Yahoo! launches a new paid inclusion programme
Search Engine Optimisation - Don't Forget Design!
Measuring Web site Success
Page Titles - How to use them effectively
Overture's Suggestion Tool for search keywords


2 comments on “Search Engine Optimization in Action

  1. Alun John on

    Just a quick update. Google spidered this particular article and added it to its index on the 3rd August. As a result all the links mentioned have been re-spidered and the new cached pages on Google include the right page titles.

  2. Dilip Samuel on

    Try also doing this to gain top rankings in search engines:
    1. Validate you code
    2. Get as many links from other sites pointing to your site. They should be thematically matching to your site's content too.
    3. Build lots of content, useful ones: you already got them!!!

Leave a Reply

Your email address will not be published. Required fields are marked *