Permission Marketing and Strawberries

I spent this afternoon strawberry picking with my son, daughter, wife and a couple of good friends. It was nice to spend time with family and friends and take a break from the Internet and developing my business. The weather was glorious (you know it won't last in Wales) and we managed to pick a couple of kilos of strawberries at Hendrewennol in the Vale of Glamorgan. Needless to say, the kids (and adults) managed to eat a couple of kilos themselves whilst picking!

What was interesting was that on the way out the person on the cash desk invited us to write our personal details, including email address on a piece of paper. She told us that when the picking dates for different varieties of fruit were about to begin, they would email us notification. Brilliant! When I deliver the eMarketing Award course I always recommend to students that they look at offline techniques to try and build up their contact base. And this demonstrates that principal beautifully.

From a Web 2.0 perspective the possibilities for this business are endless:

What about blogging?
Uploading images of the crop and people picking them on to Flickr.
Using RSS to notify people of start dates for crops.
What about YouTube videos?
Have they considered Facebook and using Social Ads.

As you can see I took time off from the Internet but I didn't completely switch off from it!


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