I was just on the Marketing Pilgrim website when this article grabbed my attention (as it would!):
Andy Beal, Internet Marketing expert, was inviting visitors to the site to sign up for an RSS feed or email update and in return they would be entered into a draw for the new Kindle 2. Here's the offering:
This is a simpe but very effective way to build your subscriber base: offer visitors something of value to them but which, in real terms, is of no great value to yourself. Also make sure that you offer a product which the target audience has heard of - is 'topical' and, importantly, would be something they would be proud (happy?) to own.
For Marketing Pligrim this offer makes sense as they have many thousands of people visiting their site each day - a whole bunch of whom haven't signed up for an RSS feed or email update yet. Add to that the 7,752 followers on Twitter and it makes perfect sense:
I just wonder whether he'll post the Kindle 2 to me in the UK if I win the competition.