This week saw the launch of the latest mobile version of the Google Analytics app. And, I must say Google has created a very smart interface from which to check out the latest stats from your websites or web apps. These are some of the highlights:
- Easy access to a full overview of your Google Analytics data
- See what is happening now with real-time business data
- Go deeper into your reports with segments
- Customize your own mobile dashboard
- Easily share your insights with others
And here is just one example. As Google says, "You can now build or modify a report quickly and save it to your mobile dashboard."
There does appear to be a whole raft of neat features in this app and the interface is much more user friendly and attractive. I particularly like the ability to create your own dashboard and to it add to it from any of your standard reports. The feature for firing off an email from any email is also neat. The scroll ability within the report is also quite cool as it lets you dig deeper into the reports. This weekend why not give it a whirl - I'm sure you'll like it. If you haven't already downloaded it, you can head over to Google Play (Android)or Apple iTunes (iOS).