Marketing Wisdom 2004

Wow! Looking at Lori Richardson's weblog, Salesprocessdiva, I came across this link to the Marketing Sherpa website where you can download Marketing Wisdom 2004 - "99 best real-life stories and tips from marketing, advertising, and PR pros who reveal what they learned in 2003." Its a 49-page pdf document and is packed with great tips from real businesses with real marketing issues. A great read and what's more, it's free!

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