Marketing Tom Book Competition

Our latest book offer is from one of the most well-known faces of SEO, Rand Fishkin, who set up the SEO company Moz, a company that "is the world's most popular provider of inbound marketing software (Crunchbase)."

Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world.

This is not that story.

Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.

In Lost and Founder Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached.

"This book is an honest, generous and useful look at what actually happens when you build a company, including the downs as well as the ups... I wish I had read it thirty years ago" Seth Godin

'Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company" Julie Zhou, VP of Product Design at Facebook

Enter the competition

To enter the competition just following out the details below.

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Lost and Founder is published by Penguin and will be released on April 26th, 2018. Our draw will take place on May 4th, 2018 at 12.00 pm and we will announce the winners on this site and by email. Good luck!


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