posted an interesting article this week about the Google Adsense programme. Google's AdSense a bonanza for some Web sites lists a number of cases of people who have successfully used Adsense to
generate a decent income, like Eric Giguère who is now writing a book
about his experiences and Chris Pirillo, of Lockergnome, who reckons he is clearing more than
$10,000 a month. This example is very much in the minority and tales of people
making such large amounts are rare.
There remain others, like Search Engine Watch’s Danny
Sulivan, who are a lot more cynical about the Adsense programme:
"This is a program that rewards people not for creating
the best content, but for how to create sites to attract more
advertising," says Danny Sullivan, editor of Search Engine Watch online
newsletter. "AdSense has nothing to do with search. It effectively turns
the Internet into a billboard for Google's ads."
many other Internet phenomenons, like blogging, Google Adsense has also sparked
interest amongst those looking to make a quick buck and “click fraud” is getting
more of a problem for both Google and Yahoo! Click fraud ranges from getting
your mates to click on adverts to programmes, called “clickbots” or “hitbots”,
designed to click all day. John Batelle, professor at the University of California, blogger to boot (Searchblog),
says that Adsense has:
a "growing, extremely sophisticated offshore industry."
"There are more of these sites than you can imagine," he says.
"The robots click on the ads and then none of the clicks turn into leads
for the advertisers. That's not how it's supposed to work."