This article by James Hering put a smile on my face this morning: Why I Love Online Badvertising
Briefly, these are the gems that he cites can be found in bad adverts:
- Develop your message with absolutely no conceptual idea.
- Load the ad with lots of really annoying flashing colors
- Cram as many words as possible into a small space
- Use abbreviations and code words to slam even more words in there
- Let's not bother with a clear call to action.