How NOT To Write Online Ads

This article by James Hering put a smile on my face this morning: Why I Love Online Badvertising

Briefly, these are the gems that he cites can be found in bad adverts:

  • Develop your message with absolutely no conceptual idea.
  • Load the ad with lots of really annoying flashing colors
  • Cram as many words as possible into a small space
  • Use abbreviations and code words to slam even more words in there
  • Let's not bother with a clear call to action.


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