Have You Tried Out Google’s In-Page Analytics?

Last week Google rolled out a new tool within the Google Analytics dashboard. Called In-Page Analytics and currently in beta-mode, it is meant to be an improvement on the Web Overlay option that used to appear in this dashboard. The idea is that is adds an extra layer to your website, whilst you navigate around it to give you a better visualisation of how visitors move around your site and what they click on. This is a screenshot of what the Marketing Tom website looks like with this layer added. Notice how it indicates what percentages of visitors clicked on certain links. What's pretty neat about this new tool is that you get added data in a panel on the left as you navigate around the site. I also quite like the bar which indicates what percentage of people clicked before the fold (or as the fold appears on your pc).

Related Articles

Introducing In-Page Analytics: Visual context for your Analytics data (Google Analytics Blog)
Google Adds "visual context to Analytics (Econsultancy)
Google In Page Analytics Provides Visual Context For Traffic Data (Mashable)
Google Analytics: Goodbye Site Overlay, Hello In-Page Analytics (Search Engine Land)


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