Google Adwords Tips from the Google team

If you're looking for advice on how to maximise the effectiveness of your Google Adwords campaign, then you will find this PDF from the Google team - The Maximum Effect - very useful. Google has compiled a 41-page document offering the best tips on Google Adwords after having studied thousands of Adwords campaigns. Here's a taste of what can be found within it:

Chapter 1 – Setting Goals
Chapter 2 – Selecting Keywords (A four-step process)
Chapter 3 – Developing Ads
Chapter 5 – Tracking Results
Chapter 6 – Optimizing Again

An essential guide for those new to Adwords and an interesting read for those who already have experience with Adwords.

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