'Tis the season to be jolly and we are very pleased to be offering two copies of the excellent new book by David Meerman Scott, The New Rules of Marketing and PR. The book is in its 5th edition and offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. According to the author,
“The tools of the marketing and PR trade have changed. The skills that worked offline in terms of buying expensive advertisements, begging the media to tell your story or hiring a huge sales staff are now considered the skills of interruption and coercion. What is important today is online success, and it comes from thinking like a journalist and a thought leader”.
How To Enter
In order to win one of these excellent books, just sign up to our newsletter and we will enter you into our prize draw (note: it is only open to people from within the UK) . We will be doing the draw on December 21st, 2015 and winners will be informed by email and books sent out shortly after. *If you already receive emails from us, you still need to sign up so we can identify you (and no, you won't receive double the emails!).