Google AdWords is often referred to as the Internet's killer app. Every day, thousands of companies are generating new income and leads from it, from all over the world. By simply selecting the right keywords, creating the correct ads to go with them and applying the most suitable bids, you can be making money in a very short period of time.
Marketing Tom Media have successfully worked with clients on Google AdWords campaigns for over 5 years. In that time our clients have included the travel & leisure industry, manufacturers, local government, colleges and many B2B specialists. Traditionally, our client base has been Wales and the South West, though these days we are expanding into many other areas of the UK.
Before we start work we make sure that we:
- Have a clear understanding of your business, it's market and competitors
- Can identify what are the objectives for using Google AdWords - sales, leads, awareness for example.
- Understand the keywords used by your target audience, competitors and the marketplace.
AdWord Account Creation
- Campaign Structure - building campaigns around geographic locations, target markets, product divisions, projects, or similar.
- Ad Group Building - we create the most structured ad groups for your business.
- Keyword Research - using data from you, your customers, competitors and 3rd software apps we will place correctly matched keywords in the right Ad groups.
- AdWord Copy - we will write effective ads to drive traffic to your site and increase conversions.
- Split Testing - we split test ads in every ad group and carefully monitor them to find the most effective ones - in terms of clickthrough rates (CTR) and conversions.
- Budgeting - in consultation with you and having analysed the marketplace we will select the most appropriate keywords bids and daily budgets for keywords and campaigns.
Pricing: usually requires at least 1 or 2 days work. £400 per day.
Once you have created your account you have to ensure that you keep an eye on it.
Like any marketing approach, you need to keep an eye on competitors, evaluate how your campaign is doing and identifying where to improve it. AdWords is no different. We will monitor how your:
- Keywords are performing - do we need to remove or add some? Do we need to add some to new Ad Groups? How about changing matching options?
- Split-tested ads are working and endeavour to improve them.
- CTR and quality score is looking and see how they can be improved
- Visitors interact with your site, using Google Analytics.
- Competitors are doing - are they using new keywords, being more aggressive in their bidding, etc.
- Conversions are looking - is there any cause for concern and what do we do about it.
Pricing: the day rate is £400. Many clients require at least 1/2 or 1 day per month.
Another service that we offer is that of analysing how a company's AdWord account to see if there are ways of improving it. Some of the questions we will be asking are:
- How well have your campaigns been structured?
- Can we create better Ad Groups?
- Are you using the right keywords and in the right way?
- How can we increase your clickthrough rate?
- How can we improve your conversion rates?
- Are there any opportunities that you may have missed?
- How well are your competitors using AdWords?
Pricing: from as little as £500.
What to do next
If you would like to discuss your AdWords needs, or find out how we have helped a number of companies, please give us a call on 02920 005 778. You can also email us.