According to McKinley Partners, "Demand for digital marketing talent far exceeds supply in key areas". And even when you get the right people on board, they still need to keep abreast of the latest changes and challenges in Digital Marketing. Digital Marketing Mentoring is aimed at supporting and guiding you in the key areas of digital marketing: customer identification, acquisition, engagement, conversion and tracking.
We have been involved in Digital Marketing Consulting and Training since around 2003 and over this time have worked with a wide range of organisations, from SME's and private sector companies to charities and local government. We have introduced these organisations to new digital marketing techniques and helped them use them. Where we think more specialist support is needed we have introduced them to our partners - themselves specialists in Web design and architecture, SEO, PPC, Email Marketing and Content Marketing.
We allocate 4 days per month to help clients reap the maximum rewards from their Digital Marketing activities. Looking at all aspects of your digital marketing offering, such as your website, SEO, PPC, Email Marketing, Social Media and Analytics we will mentor you and your staff on how you can best apply your digital marketing activities to identify customers and their needs, acquire and nurture them through multiple digital marketing channels, deliver a website experience that helps customers achieve the right calls to action and track your digital activities from start to finish.
How does it work?
Prior to working with you, we will ask you to prepare a comprehensive overview of how your organisation, and more specifically digital marketing, operates. This exercise will help you more clearly see how the organisation works and give us your perspective of what is happening. Needless to say, we will do the same but looking from the outside in. We will visit your company on a monthly basis. In order for the programme to succeed your organisation will need to commit to a 6-month or 1-year programme of 1 day per month.
What you can expect of us as mentors?
We can broker your company a huge amount of knowledge and experience based on years of digital marketing experience. We will:
- Understand your goals and the way you operate to help us help you make better decisions.
- Listen to the way you work and your needs - this is as of much importance as telling you how to better use digital marketing.
- Help you to look at digital marketing differently
- Introduce you to digital channels and techniques that may improve your digital presence
- Advise you on how to look both strategically and tactically at digital marketing
- Help you achieve your full potential in digital marketing
- Be honest with you about what you can achieve
At the end of each session, we will agree on an action plan which we will then review at the start of the next session.
Your employees can use us as a sounding board for your digital marketing ideas, which can help you make decisions faster and with more certainty. As we have a wealth of experience in Digital Marketing - from design and SEO to Social Media and Analytics you can benefit from our experience and knowledge, and improve your own digital marketing skills. The bottom line is we will help you achieve your full potential in digital marketing.
The costs are very competitive and we can offer special rates depending on the commitment by your organisation. Please call us to discuss.
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