These are the recommended course books for the CIM Foundation Certificate in Marketing. They are broken down according to the module that is taken.
Blythe, J. (2016) Essentials of marketing. 6th edition. Harlow, Prentice Hall.
Recommended Text Book: Chaffey, D. and Ellis-Chadwick, F. (2016) Digital marketing: strategy, implementation and practice. 6th edition. Harlow, Pearson.