CIM Foundation Certificate in Marketing Books

These are the recommended course books for the CIM Foundation Certificate in Marketing. They are broken down according to the module that is taken.

Marketing Principles
Blythe, J. (2016) Essentials of marketing. 6th edition. Harlow, Prentice Hall.

Digital Essentials
Recommended Text Book: Chaffey, D. and Ellis-Chadwick, F. (2016) Digital marketing: strategy, implementation and practice. 6th edition. Harlow, Pearson.