Our Christmas Book Offer this year is Robert Cialdini's fabulous book Pre-Suasion - a must for all marketers. In order to enter this competition for 1 of 2 books, please complete the form below (only open to UK residents). The draw will take place on 21st December, 2017 at 12.00 pm. Here are some of the reviews of this book:
"An essential tool for anyone serious about science based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson." (Forbes)
"A fascinating, fluent and original book from one of the giants of behavioural science." (Tim Harford, author of The Undercover Economist Strikes Back)
"Cialdini is no doubt the godfather of persuasion, and I wouldn't be surprised if Pre-Suasion causes another revolution in the influence arena … it is mind-blowing" (Management Today)
"An utterly fascinating read on how the most important drivers of persuasion aren't the words we choose in the moment, but how we set the stage beforehand. Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again." (Adam Grant, author of Originals and Give and Take)
"Cialdini collates an impressive array of studies suitable for academic and general readers." (Books of the Year Times Higher Education)
Enter the book competition
The draw will take place on 21st December, 2017 at 12.00 pm and we will announce the winners on this site and by email. Good luck!