Video/RSS/Podcasting

Your 2019 Digital Marketing Journey Starts Here

Marketing Tom has been delivering Digital Marketing training for over 11 years. In this time we have trained well over 1500 students across our CIM and 1-day courses and we would welcome the opportunity to train you or your staff in 2019. These are a selection of our 1-day workshops.

I have done plenty of training courses over the years but the two that I have done recently with Marketing Tom have been by far the best. The Social Media course I did with Alun John was great. I left with so many points I could actually action. It took me weeks to complete everything I wrote down but in one month, my GA stats were massively improved.

Juliet, Cardiff University (December 2018)

WordPress Training Course

Our WordPress course looks at how to build, maintain and write using the WordPress platform. We cover all aspects of this blogging platform from themes, design, posts and pages to comments, sourcing content, mobile blogging and stats.

Social Media Marketing Course

This is our most popular course and is delivered in both London and Cardiff. It covers PR Smith's SOSTAC® Planning Framework, Social Media Themes, Twitter, Facebook, YouTube and Instagram, Business Blogging and LinkedIn.

Google Analytics Course

Our Google Analytics course is interactive and hands-on and looks at the Analytics Interface, Account Structure, Standard Reports, Customised Reports, Goal Creation, Traffic Sources, Filters, Widgets, Advanced Segments, Attribution and much more.

Twitter Course

Our Twitter workshops are ideal for those who are Twitter newbies or with a little understanding of the platform. We explore key areas such as Twitter objectives, account creation and design, all aspects of tweets (replies, hashtags) and much more.

Social Video Course

Our Mobile Video for Social Media course is focused at marketers who wold like to develop their mobile video skills to create better social media posts. If you are involved in developing your company’s social media activities, this course may prove invaluable.

Google Ads Course

This course is delivered in conjunction with Liberty Marketing – a Google AdWords Professional company. This hands-on workshop covers both including campaign set up, keyword analysis, ad group and ad copy creation and bidding techniques.


Social media tips straight from the horse’s mouth

Whenever you decide to write a blog article you always have the theme/idea in mind about what you are going to write and, more often than not, during the course of your research you will end up either going to trusted sources or using Google to discover new ones. If I'm writing a social media article, I often visit sites like Social Media Examiner, Social Media Today or Hubspot, either looking for stats or the latest news or simply to just get ideas. Other sources for ideas would include , Mashable, Wired or Techcrunch.  As you can see these are all news sites/blogs but if you want information from the company's perspective on new products, tips or upgrades, you might be better off taking a look at their blog sections.

So, with this in mind, I thought I'd identify for you some of the blog sections of the most popular social media platforms and also to highlight some articles which you might find of use/interest.

LinkedIn blog

Unlike many of the blogs you may visit the LinkedIn blog is bang-up-to-date - actually appearing to blog on a daily basis. Also, unlike many other blogs of a similar nature, it has a fresh and colourful luck feel about it. The articles are varied and just don't look at the tips and tools of LinkedIn but also, broadly, look at the other aspects of digital marketing. These are some of the articles that caught my eye on LinkedIn blog:

Instagram business blog

Instagram don't blog as frequently as LinkedIn - in fact the last blog article that they wrote was in July. However, it's always worthwhile to check out their blog every so often as they will highlight the latest product announcements and tips on how to use some of their latest product features. What's also pretty useful is that each of the articles includes links to either the business section or help section of LinkedIn, so that you can get more information.

Twitter Business Outlook

Twitter does have a blog on its website, which covers a number of important issues such as user safety and mental health and updates. However, I thought it would be more useful to point you in the direction of Twitter Business Outlook, which offers advice on how to get the most out of twitter for your business. The site is nicely set up in a 'tiled' fashion and articles are broken down according to categories like inspiration, trends & insights and updates.

Facebook for Business

Facebook has a Facebook media blog which has some very interesting articles but they tend to be purely focused on media. If you're looking at the advice, tips, latest information on Facebook, and Then the Facebook Business section is where you want to be headed. Its new stories are categorised according to Ads, Pages, Inspiration and Success Stories and I'm sure it will give you lots of ideas on how to further develop your Facebook business presence. You may want to check out these articles:

Articles of Interest


21 stats to convince your boss that Social Video is worth investing in

Social Video is IMPORTANT and getting even MORE IMPORTANT. And with your Smartphone cameras having ever more advanced hardware and great (free) applications, there is no reason why most organisations can't take advantage of this important medium. Whether it's testimonials, interviews, product demos, how-to's or much more video is the perfect medium and so we have compiled some stats and facts below that should help to convince you or your boss that it's time to invest in it!

  1. Video marketers get 66% more qualified leads per year (Aberdeen Group)
  2. Video marketers achieve a 54% increase in brand awareness (Aberdeen Group)
  3. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text (Insivia)
  4. Social video generates 1200% more shares than text and images combined (SmallBizTrends)
  5. 90% of users say that product videos are helpful in the decision process (HubSpot)
  6. People spend 3 times longer watching a live social video compared to prerecorded video (Social Media Today)
  7. Video posts have 135% greater organic reach than photo posts (Social Media Today)
  8. 83% of those using video think it gives them a good ROI; 82% think it’s a key part of their strategy (2017 State of Video Marketing)
  9. Of those that aren’t using video, 73% have bought a product after watching a video (2017 State of Video Marketing)
  10. 97% of businesses using explainer videos say it helps users understand their business better (2017 State of Video Marketing)
  11. 94% of businesses see video as an effective tool (2017 State of Video Marketing)
  12. 81% saw an increase in sales and 53% said support calls were reduced (2017 State of Video Marketing)
  13. As many as 93% of video views that happen on Twitter happen on a mobile device (Twitter)
  14. Tweets with videos are 6x more likely to be Retweeted than Tweets with photos (Twitter)
  15. Embedded video on Twitter seen as more relevant, less intrusive and drives higher favourability (Twitter)
  16. 78% of businesses that have used Facebook Live, said it was an effective marketing tool (2017 State of Video Marketing)
  17. 62% of B2B marketers have rated video as an effective content marketing tactic (Content Marketing Institute)
  18. One minute of video is worth 1.8 million words (Forrester Research)
  19. 59% of executives say they would rather watch a video than read text (Wordstream)
  20. Facebook videos receive 135% more organic reach on average than a Facebook photo (Socialbakers)
  21. 82% of Twitter users watch video content on Twitter (Twitter)

Related Courses

Social Media Course London (or Cardiff)
Mobile Video For Social Media Course


Social Video Is On The Rise – Are You Ready For It?

Social Video is, without a doubt, making huge steps forward. Regardless of the platform you are using - be it Facebook, Linkedin Twitter, Instagram or Snapchat - you will have seen a big increase in the use of video by brands and organisations over the past year or so. And if you have a good look around the Internet, you are bound to come up with stats like this (from Global Web Index) which show the amazing rise of video and, going hand-in-hand with it, a rise in the viewing rates.

People are increasingly watching video and companies need to get used to it and, potentially, change the type of content they are posting to social media. We have come through text, then video and are now in the era of video.

Last week Marketing Tom, in association with Anna Brees, launched a new course aimed at Social Media users. Our Mobile Video for Social Media course is aimed at those who are using Social Media but are aware of the limitations of their video capabilities. Our new course is designed to give students the basic building blocks from which they can start to create content tailored t the needs of their audience. Our objective in creating this course was to ensure that students could start creating their own content with just a smartphone and an application. We think our first course went well and we look forward to welcoming new people in the months to come.

Mobile Video for Social Media Testimonial from Marketing Tom Media on Vimeo.

Related Courses
Mobile Video for Social Media
Social Media Course Cardiff
Social Media Course London


Social Media Cheat Sheet: Hashtags, Image Sizes and More

I delivered a social media marketing training course in London yesterday to a group of attendees from a diverse range of organisations. As with every social media course run we had a good range of questions regarding Twitter, Facebook, Instagram and blogging. And so I thought I'd share some of the subjects that came up (along with others on recent social media courses) and offer you links to different sources where you will find the answers.

Character Length and Number of Hashtags

As with every social media course the question of the optimal amount of characters for writing blogs, Facebook updates, Twitter updates and the correct number of hashtags for Instagram and Twitter always comes up. In an article I wrote last month - 21 awesome social media hacks - I point out that 2 hashtags or Twitter and 11 for Instagram seem to be acceptable (both stats come from CoSchedule).

If you're looking for a comprehensive guide to write numbers of characters and hashtags for all of the social media the Platforms, can I suggest you take a look at the Know Your Limit: The Ideal Length of Every Social Media Post article from Spout Social. (more…)


12 websites digital marketers should be reading

Photo by Ewan Robertson on UnsplashThe Internet is awash with blogs, news sites, and social media outlets but which websites can give you new insights and help to steal a lead over your competitors? We have compiled a list of 12 sites which we think will give you the competitive advantage. Bookmark them, follow them, Flip them or just visit them!

Wired

Wired has been around since the early 1990's and continues to offer cutting-edge articles on a range of subjects from business to culture. It is well-known for articles on the latest developments in technology. Gotta be one of my favourites!

Sample article: The Blockchain Explained

Harvard Business Review

An excellent read especially if you're looking for articles on strategy, working effectively and HR, to name but a few. Many of the articles are free though sometimes, for more in-depth articles, you will need to subscribe.

Sample article: Why a Gen-X CEO Hired a Millennial to Help Him Keep a Learning Mindset

Fortune

There was a time when Fortune had a pure focus on "C-suite" business news. Like many other publications/websites it now seems to offering wider reading options, though many of its articles are aimed at chief executives, chief financial officers, etc.

Sample article: Here's Why Twitter Won't Suspend or Delete Donald Trump's Account

MIT Sloan Review

Fascinating articles on a range of subjects aimed at "academic researchers, business executives and other influential thought leaders about advances in management practice, particularly those shaped by technology, that are transforming how people lead and innovate." A very good read for those doing level 4 and level 6 CIM qualifications, along with marketing and business under/post graduates.

Sample article: Are You Taking the Wrong Approach to Digital Transformation?

Bloomberg BusinessWeek

Bloomberg produces titles on subject like markets, tech and business. Though quite a lot of the articles are US focused, often on US politics/business, there are still interesting reads to be found here.

Sample article: Facebook Is Still In Denial About Fake News

Entrepreneur

This magazine seems to have a focus on start-ups, franchisees and would-be entrepreneurs. You will find the usual "get rich" and investment articles but you'll also find interesting articles on digital marketing and interview tips, networking and tips on growing your business.

Sample article:  The Face of Intelligent Marketing? Your Customer

Inc.

A quick look at the sections of this American website/magazine will give you an idea of the primary focus of its articles: Startup, Lead, Grow, Innovate and Technology. Articles are often varied, relatively easy and short to read.

Sample Article5 Productivity Tips to Get Your Work Done (Now That It's Dark at 4 P.M.)

AdWeek

Guess what? It's about advertising! Anything and everything to do with advertising. It also has a healthy mix of articles relating to digital marketing which is always of interest to our clients. Stats and case studies make it of interest to students.

Sample articleThese Digital Billboards From McDonald’s Change Depending on How Bad the Traffic Is

Fast Company

This is one of my favourite magazines (alongside Wired) and, as their site says, "Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, world changing ideas, and design". So, there you have it!

Sample article: For Amazon, The Future Of Alexa Is About The End Of The Smartphone Era

Entrepreneurship - NY Times

Entrepreneurs, start-ups, innovation, funding and small business - these are the topics you will find on this website. Like its parent site, the Entrepreneur section offers meaty and interesting articles which are also well-written. Not as frequent as others but worth a read.

Sample articleA Paintbrush in One Hand, and a Drink in the Other

VentureBeat

If Big data, Cloud, Deals, Dev, Enterprise, Entrepreneur, Gaming, Mobile, Security, Small Biz, and Social float your boat then Venture Beat may be the place for you to check out. Definitely worth a read.

Sample article: AI Weekly: Digital assistants are changing business, but they still need human help

TechCrunch

TechCrunch covers the business side of technology. When news breaks about the latest digital innovations/disruptions TechCrunch is often the first to break it. Its Crunchbase offers great insights into people, investments and companies in the tech industry. Another "must-read" publication.

Sample articleTwitter fixes another important problem with support for 50-character usernames


Have you discovered Facebook Video Covers yet?

For a number of years organisations and companies have been using Facebook Cover photos to get their brand message across or to flag up new products, events or values but over the last few months Facebook has introduced Video Covers and since August most accounts can now access them. Consider these stats on video:

  • Video can increase landing page conversion by 80%
  • Videos on Facebook page increase end user engagement by 33%
  • Viewers retain 95% of a message when they watch in a video compared to 10% when reading it in text

Source:  Impact

One of the great things about video is that it immediately grabs a visitor's attention - as your eyes are drawn to it. Now, consider if that video appears at the top of a Facebook page that you have shown an interest in and, hopefully, will decide to 'Like'?

Here are some examples of Facebook Video Covers to whet your appetite:

The British Museum

Harvard University

Riverford

Center Parcs

Leo Burnett

Now get your creative thinking caps on and start thinking about how you could be using them to grab the attention of prospective customers.

Top tips

  • Try and capture people's attention without sound
  • Recommended size of a video is 820 x 462 pixels, however it is required that videos be at least 820 x 312 pixels (Socialfiremedia).
  • Videos should be between 20-90 seconds

Related Courses

Social Media Marketing


Mary Meeker’s Internet Trends 2015

Every year Mary Meeker issues a report on the latest Internet trends. This year you have 196 slides where you can discover the latest trends, stats and innovations. This is great for those involved in digital marketing who may use it to help shape strategy, as an aid to convince the boss of your digital plan or to give presentations. It is also superb as a reference for those who are doing digital marketing qualifications. So, make yourselves a cup of tea, sit back and be prepared to learn LOADS!


Three Apps To Play Around With This Weekend

These are three apps that I have started to use recently and which I'd like to share with you.

The first is Canva, a online graphic design tool which allows you to create great designs, using Canva's resources or even uploading your own. I'm using it a the moment to create enhanced Twitter photos and Twitter cards. The app for iPad is also pretty neat.

Trello is, in their own words, "Trusted by millions of people from all over the world, Trello is the easy, free, flexible, and visual way to manage your projects and organize anything." I have started to use it to create boards for work that I need to get completed. Here's the video for them.

Trello: "The Long-Awaited Trip" from Trello on Vimeo.

And the final one is Slack, which offer great potential within the organisation. This is Slack in one sentence: "Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go." Watch the video and you'll get it (and probably want to start using it!).