Digital marketers who attend our courses tend to either opt for our accredited CIM courses or go for one of our one-day courses. The CIM route means that students do either two or three modules of the level 3, level 4 or level 6 the Qualifications; these are either assessment or exam-based. These obviously involved some time commitment and can be more expensive. Traditionally, students have wanted to do the full certificates or diploma.
However, we are increasingly seeing that students are requesting bite- sized qualifications which, in turn lead to awards. Why? It could be due to budget or time commitment or just that students want to focus on specific awards like digital marketing. The beauty of doing a bite-sized award is that you still end up with a recognised, relevant qualification - from CIM.
To this end we have come up with a set of packages focused on different people's skills sets and needs, which include a mixture of CIM qualifications and hands-on practical courses.