Yesterday, I did an online webinar for the Chartered Institute of Marketing (CIM) on the subject of Google Adwords. It consists of a 45-minute presentation, followed by a 15 minute Q & A. From the link below you will also find a Twitter webinar that I did the month before last. Hope you enjoy them.
Here's a quick video from the folks at Twitter which explains how some [celebrity] tweeters are using Twitter.
On Thursday, 9th March at 1pm I will be giving a webinar for the Chartered Institute of Marketing. The subject is Twitter, how can organisations use this powerful tool? . So, if you'd like to get more bit of a handle on how organisation can use Twitter, sign up now! Here is what we hope to cover:
- How can orgnisations use this powerful tool?
- What is the correct etiquette for using Twitter?
- What do ‘mentions’, ‘retweets’, ‘hashtags’ mean?
- What are Twitter lists and tiny URL’s?
- How can it be used for updating, tracking, monitoring, engaging, broadcasting and looking after customers?
- Who are the companies to watch out for and how are they using Twitter?
- What about the third party apps that can take your tweeting to another level?
The BBC has just launched an fascinating series on Radio 4, called the Secret History of Social Networking. In part 1 Rory Cellan-Jones
traces the roots of social networking from the counterculture of the 1970s through early bulletin board systems such as California's The WELL and the first networks on the World Wide Web, finding out how a geeky hobby became a mass phenomenon.
It lasts for half an hour and makes for very interesting listening. Here's a 'making of the movie'.
Recently, I was updating the slides on the Social Media Marketing workshop and was looking for some interesting uses of Twitter by companies. One in particular that caught my eye was from Zappos, the large US shoe retailer. This Twitter account has a lot of activity and lots of chat going on between Zappos customer care and their customers. Notice how Twitter followers are confident enough to ask questions of the team at Zappos:
And the team at Zappos are more than happy to help the customer out:
With more and more companies setting up listening posts on Twitter and actively responding to visitor questions I thought I'd try out and see how some companies in the UK responded to certain types of request from me. Here are a selection:
I must admit that when I fired off these tweets I thought it more likely that they would be ignored. However, I did receive fast (and relevant) replies from two of the companies within an hour - that was BA and Waterstones. I am still waiting to hear from M and S but don't doubt that they are listening and responding to customers (though on this occasion not to me!).
I think that this interactivity between client and customer and customer to customer will grow quite dramatically over the next year. And what we are seeing is a shift from Google searches to Social searches and queries. Like many aspects of social media we will see that it will take quite a bit of time for these sorts of queries to go mainstream as people are not used to this sort of interaction with companies.
Towards the end of last year Digital Surgeons came up with a really neat infographic to compare how the top Socia Media apps Facebook and Twitter compare. The graphic is below but here are some interesting things that I would like to highlight:
- the awareness of both brands is pretty much the same - 87% and 88%
- 41% of Facebook users compared to 27% of Twitter users login every day
- Twitter has slightly more people logging in via a mobile device than Facebook 37% to 30%
- 40% of Facebook users follow a brand compared to 27% on Twitter; however
- 67% of TWitter users compared to 51% of Facebook users will purchase that brand
- 52% of Twitter logins update their status every day, whilst on Facebook its 12%
- 28% of Twitter users are college grads, whereas 21% of Facebook users area
This is what some of the top Social Media and Digital sites are saying will be the top trends of 2011.
ReadWriteWeb reckon that Companies will integrate social feedback into their decision making process. They will move from using Social Media to raise awareness and offer support and start using social media data to inform strategic decisions.
They also reckon that Mobile will become our gateway to the world. With sales of Smartphones starting to overtake that of desktops and laptops and much more use of email through mobile devices and they say that we are at a tipping point where: "Mobile device users will interact with content, companies and the Web more on their phones and iPads than on their computers, and IT and service providers will create solutions that are defined by our mobile consumption and use behaviors."
Clickz believes that Social search will flex its muscle and Social commerce will flex its muscle. They also see geo location tools being used more extensively and see this on the horizon:
We will see more practical use of geo-location tools. For example, if you go to Starbucks every morning, as soon as you are in the car and 10 minutes away from the store, your coffee order will be placed and ready when you arrive.
Entrepreneur also sees us using location-based marketing more and being "comfortable with checking in to a business." They also see us using For Cause Tweet-a-thons, which are basically the use of Twitter to promote and encourage followers to donate to certain causes. Aside from the move towards WordPress-Based Websites, they also see the growth in Review Sites and believed they would dominate the social media landscape.
Mashable has as 1 of its 6 trends Social Networking Trend of 2011: Mobile Photos. They say that though
social photography is nothing new (Flickr and Facebook dominate), mobile photography is just beginning to blossom, thanks to apps like Instagram, PicPlz, Path, and Dailybooth.
Jeremiah Owyang sees it this way 2011 The Year of Integration. He sees 2011 being the year when we'll be able to sign it directly to corporate sites and get customised information.
VentureBeat sees the following playing out:
Social marketing will move beyond Facebook and LinkedIn. What this means is that marketers will stop thinking in terms of putting "limited information" on Facebook and LinkedIn and try and work out how to:
influence and encourage the transmission of information across the vastly larger real social networks their customers inhabit.
Like other people they see that Social customer service will drive revenue and that Social will penetrate deeper into company structures. Here's an interesting one, though - Go live or go home. They see that as we now have more power with Social Media communication, companies should be reacting to customers issues in real-time.
What do you see as the 2011 Social Media or Digital Trends?
You may have seen modern interpretations of the Nativity story but I bet you haven't seen a Web 2.0 version of it. We hope you enjoy!
This past month the snow has caused one hell of a lot of disruption. People missing work, parcels not delivered, meetings cancelled and even worse. If you're like me, you have probably given sites like BBC Weather, the Met Office or Metcheck. You may also have asked why they under or over-estimated the power of the snowfall.
All of these sites offer predictions about how the weather may pan out and can never be 100% accurate. So, what if you could harness the power of thousands of people across the UK? Well, Ben Marsh has come up with a novel way of giving people real-time 'snow observations'. His website http://uksnowmap.com/ pulls data from thousands of tweets and displays, in real-time, snowfall across the UK. This site pulls together all tweets with the hastag #uksnow and extracts people's postcodes and people's snow rating. If people have uploaded images to 3rd party apps like Twitpic or YFrog, these images will be displayed on a panel on this site. Once this is done, the uksnowmap shows in what areas snow has fallen across the UK.
Admittedly, this app requires people to interpret snow rating themselves. However, it does show how that harnessing data from thousands of people and creating a mashup can result in great apps.