Christmas Stocking Filler From Guy Kawasaki

7131UWJun+LGuy Kawasaki, for the uninitiated, is an extremely well-known in Social Media circles - with a huge following on Twitter, Google+ and Facebook. He was Apple's chief evangelist and advisor to CEO of Motorola. He has also written a number of books and is EXTREMELY active on Social Media! His most recent book is called the The Art of Social Media: Power Tips for Power Users, which he co-wrote with Peg Fitzpatrick. It is a neat reference book and is divided into 123 tips on how to master social media, covering broad areas like How To Optimise Your Profile, How To Feed The Content Monster, How To Get More Followers, How To Socialise Events and How To Optimise For Individual Platforms. Here are a few of those tips that I would like to share with you.

Finding The Right Content
I like that Guy Kawasaki breaks content down into two areas which you can use, as he says, "to feed the beast". These areas are content creation, where you generate content using text, image, video, powerpoint, etc and content curation - finding content from other people's sites and sharing it. The latter sits neatly in the "I-haven't-got-much-time-to-blog-this-week" category.

Make a Plan
Guy says that he is not a great fan of cogitating for long periods of time but still believes you need a plan to help you accomplish what you set out to do with social media. Briefly, he says you need to:

  1. Figure out how to make money
  2. Figure out what kind of people you need to attract to make money.
  3. Figure out what those people want to read (which is probably different from what you want them to read).

Use An Editorial Calendar
Though he says that he doesn't subscribe to this approach and prefers a "spray and pray" approach, he says his co-author likes this approach and recognises it can be useful for managing blog posts, alongside Google+, Facebook and LinkedIn updates. Here is an example of the editorial calendar he uses (which interestingly is one we recommend on the Social Media courses we run!). Notice how it details target personas, keywords and calls to action.


Tap Into Good Content By Using List, Circles, Communities and Groups
He recommends using public Twitter Lists to find interesting users around a topic and private ones to track what people are doing and saying (like competitors).  He recommends using Facebook Lists, which allows you to stream updates from Pages or people and Google+ for organising contacts.

Be Valuable
Good 'stuff' (content) comes in four forms:

  • Information
  • Analytics
  • Assistance
  • Entertainment

Be Interesting
Guy advocates discussing topics which, you could say, sometimes go "off topic". He says that people, often mistakenly, assume that others want to hear about a "narrow band of subjects". One example he gives is a restaurant writing an article along the lines of, "Atomic particles help solve wine fraud: the scientific way to cut a cake".

Be Visual
Recent stats show that use of images and video leads to increased engagement, sharing, liking and commenting on social media. Guy cites a stat that says that views of content increased by 94% when accompanied by relevant photograph or infographic. Some examples of how to be more visual included:

  • Including a link on updates like Facebook or Google+ - this automatically brings in images from the story you are referencing 9see Facebook example below).
  • Create a picture from a screenshot

Be Sly
Have you considered using titles for your posts along the lines of:

How to Rock ...
A Complete Guide To ...
Essential Steps to ...
What No One Tells You About ...

The book contains a neat infographic with 74 blog post titles.

Be Active
It probably goes without saying that you need to be fairly active but not too active on Social Media. He includes an interesting couple of charts to define the number of posts "casual" and "hard-core" users will be publishing to various platforms - for Twitter 8-12 tweets were identified for casual and 25 for hard-core! He also explains an experiment whereby he shared 4 identical tweets with different tracking links and saw that instead of getting 1300 clicks (based on tweeting once), he got 7600 clicks (based on tweeting four times). He concludes that would you rather irritate a few people or get 5.8 times more clicks.

There are so many valuable tips that I think those new to social media, and even those already using it, will find useful in this book. I saw quite a few that I'd had not heard of, others that showed I was doing some things correctly and others that have made me look again at the way I do things. One observation though, I bought the hard-cover version and wished I had bought the Kindle version as it does include clickable links to useful sites.

LeWeb 2014 Kicks Off Today

Today, and for the next 3 days, you can enjoy listening to some of the greatest minds associated with digital technology at the LeWeb conference. You may have missed the boat in terms of signing up (or just thought that the €1,890 ticket was a bit steep!) but you can still watch the livestream from their website. You'll be able to watch talks on Crowd Economies on the Rise, Wearable Computing, Multi Channel Networks, Silicon Valley Visionaries, The Evolution of Media, Ecommerce, The Reinvention of Healthcare, Digital Diplomacy, Future of Online Education, amongst many. Tim Berners-Lee and speakers from Google, Facebook, Airbnb, Forrester, Lyft, Evernote and many, many more are also in attendance.

Interesting Tweets from Twitter’s UK SME Account

Struggling for ideas on what to tweet? Then, why not use Twitter's calendar for some inspiration?

 Or how about turning customer conversations into sales? Follow the link above to discover Twitter's Flock to Unlock tool.

Are you using Twitter Analytics? Well, check to see what you're missing.

And finally, if you're looking to promote your products and services you may want to watch this video on how to create Website Cards.

Happy tweeting!

Upcoming Digital Marketing Courses At Marketing Tom

Here is a full list of Marketing Tom Media's upcoming Digital Marketing Courses for the next two months in both Cardiff and London. If you would like more information, please click on the link to the right.For more information on our in-house courses, please get in touch.

CIM Foundation Certificate in Marketing
Marketing Principles + Digital EssentialsNov 1-2, 2018 & Dec 6-7, 2018CardiffMore Dates & Info
CIM Certificate in Professional Marketing
Integrated CommunicationsNov 8-9, 2018CardiffMore Dates & Info
MarketingDec 6-7, 2018CardiffMore Dates & Info
Digital MarketingJan 24-25, 2018CardiffMore Dates & Info
CIM Digital Diploma in Professional Marketing
Digital StrategyNov 1, Nov 2 and Dec 14, 2018CardiffMore Dates & Info
Driving Digital Experience Jan 17, Jan 18 and Feb 22, 2019CardiffMore Dates & Info
Mastering Digital Channels Apr 11, Apr 12 and May 17, 2019CardiffMore Dates & Info
One & Two-Day Courses
Google Ads 101Nov 12, 2018LondonMore Dates & Info
Google Ads 101Nov 16, 2018CardiffMore Dates & Info
Google AnalyticsOct 23, 2018LondonMore Dates & Info
Google AnalyticsOct 26, 2018CardiffMore Dates & Info
Mobile Video for Social MediaOct 17, 2018CardiffMore Dates & Info
Mobile Video for Social MediaNov 14, 2018LondonMore Dates & Info
Social Media MarketingOct 22, 2018LondonMore Dates & Info
Social Media MarketingOct 25, 2018CardiffMore Dates & Info
TwitterNov 5, 2018LondonMore Dates & Info
Twitter Oct 19, 2018CardiffMore Dates & Info
WordPressNov 6, 2018LondonMore Dates & Info
WordPressOct 12, 2018CardiffMore Dates & Info

How To Generate Some Buzz on Twitter

easyjet2As many of you are aware the World Cup is going on in Brazil and things are not going too well for England - played two, lost two. The only hope for England is if Italy beat Costa rica in their second game of the group today. An Italy win is crucial to keeping England in the World Cup - at least until the next round of games!

To this end EasyJet have come up with the idea of trying to get their fan base to show their support for Italy. They are invited to take a selfie of themselves and publish it with the hashtag #shadesofblue on Facebook or on Twitter. Winners will be offered a free trip to Italy.


It's certainly a simple idea which they hope will lead to retweets and increased chatter around this topic.

Are You Ready For Twitter’s New Profile Pages?

Twitter has recently launched its new Twitter profile pages (April 22nd to be exact). The layout profile pages mean that Twitter is now following the same path as Facebook, LinkedIn and others. For those of us who use Twitter from our desktop device (not often in my case) we tend to rarely check our own profiles as we are more interested in tweets from people we follow BUT we do tend to check the profile pages of others -either those we follow or are about to follow. Profiles offer us a glimpse into who the person is, what they do, believe in, look like and tweet about. If you have a business/brand profile, you allow people to view the brand and supply a link to your brand assets (website or other social media channel).

So, let's take a look at what we now have.

Twitter header - the new header allows you to upload an image of 1500 x 500 pixels. It follows a similar approach to that adopted by Facebook, LinkedIn and YouTube. This gives you a chance to display what your brand represents or to display products and services according to cale


The profile photos (see above) have been enlarged to 400 x 400 pixels, which means that you may need to revisit your pic again. You will also notice that we have location and link (as before) but we also have the date you joined Twitter. And underneath is the Tweet to button (same as before).  Editing your core profile details is much simpler now and be done by clicking the 'Edit Profile' button underneath the header. Notice how you can change header and profile pics, bio information and change theme colours. Backgrounds need to be changed in settings and only apply to your viewing space (tweets, notications, ext) but not to your profile page.


Pinned tweets - Twitter now gives you the ability to pin your favourite tweets (or those that teach, inform, sell your product/company/brand/event) to the top of the page - much like Facebook.

First Lady Twitter

— Twitter Support (@Support) April 8, 2014

Filtered Tweets is another new option - which allows you to select two different views - Tweets or Tweets and Replies. This is something that was available for you to view for some accounts under the old profile pages. It could come in handy for your own Twitter management or to explore tweets of other organisations (possibly competitors).
Twitter Profile Filters

Both the "Followers" and "Following" sections have undergone a redesign, which now allows the profile pics and bios of these accounts to be more prominently displayed, which I think is a nice addition and makes it look much more attractive. The Photos/Videos section has undergone s similar makeover and makes it look much more appealing and easier to view.

Beer, Bingo and the Power of User-Generated Content

George Osborne revealed his budget last week and it signalled, amongst other things, a 1p cut in beer duty and a 10% cut (or a having) in bingo duty. Recognising this as an opportunity to spread the good news Grant Schapps, Tory Party Chairman, created an ad with an image of said 'good news' and asked his followers to ReTweet. He obviously wasn't aware of how viral his ad would get and the opportunity this would give to many people to parody the message and spread it far and wide.


Here's one of the parodies from Labour Party activist Duncan Hothersall:


And one from a disgruntled law graduate:


And another from actor, David Schneider:


So, I suppose the simple message is to think very carefully before you publish anything humorous on Social Media platforms. Take a break, have a cup of tea and decide whether it is a good idea to hit the ' Tweet Me' button.

The Benefit of Twitter to SME’s (SMB’s)

I just came across this interesting (August, 2013) infographic that was created by Market Probe International for Twitter. The survey interviewed 500 people over 18 years of age from the US and UK and who currently follow SME's on Twitter. If you're an SME, you may find the results of relevance.

Twitter SME Infographic

Useful Tools for Using Twitter

Twitter is one of the topics we cover in most depth on the Social Media Courses that we run. And there are so many things that you can do with it apart from tweeting! Here are some tools that I think you may find quite useful.

If you're getting annoyed at receiving retweets from the people you follow, just head over to their profiles and turn of retweets from that person.


This is a pretty neat one. If you'd like to search the tweets of a particular user for certain time periods, try typing this into the search box on Twitter: "from:username since:2009-08-09 until:2009-08-31"from-and-to

If there are certain tweets you like and would like to embed into a blog article, news piece or pretty much any web media, you can click on the 'more' button underneath the tweet and select 'embed tweet'. Copy the code and paste it where you wish (it's also clickable) embed-tweet

Whenever you wish to embed all tweets from a particular user and have them appearing on your website (possibly as a sidebar item), you just head over to the user's profile and select 'embed profile'.

Screen Shot 2013-11-11 at 10.51.55

Customise it the way you would like on Twitter (limited), copy the code and embed it on your own site.widget