Social Media

Discover what’s happening with Twitter, Facebook, Social Bookmarking, Blogging and more.

Mary Meeker’s Internet Trends 2015

Every year Mary Meeker issues a report on the latest Internet trends. This year you have 196 slides where you can discover the latest trends, stats and innovations. This is great for those involved in digital marketing who may use it to help shape strategy, as an aid to convince the boss of your digital plan or to give presentations. It is also superb as a reference for those who are doing digital marketing qualifications. So, make yourselves a cup of tea, sit back and be prepared to learn LOADS!


What Are The Right Image Sizes For Social Media Posts?

According to Bufferapp Tweets with images receive 18% more clicks, 89% more favorites and 150% more retweets. Socialbakers, who looked at the top 10% of posts made by more than 30,000 Facebook brand pages, discovered that posts with photos saw the most interactions 87% of the total.

I use the following two Social Media apps fairly often - Facebook and Twitter, for both business and personal accounts. Quite often I will need to find the right image for a Facebook update, change a cover or profile photo, add event images or even do some Facebook advertising. These days most of the posts that I add to Twitter will have some form of image and the same applies to Twitter advertising. One of my preferred apps for creating these Social Media images is Canva and before I start creating these images I often find myself typing keywords into Google along the lines of, "what is the image size of a Facebook cover photo".

The other day, whilst trying to find the "ultimate guide", I came across a very useful resource. Buffer have created The Mega Guide to Ideal Image Sizes for Your Social Media Posts: Guidelines for All 6 Major Social Networks, a resource that looks at the top 6 Social Media networks and offers up a cheat sheet on the optimum sizes for your Social Media images. They reckon that they will return to this page to update it as and when required. So, head over there now, bookmark the page and start creating optimum images on your Social Media channels.

Here are some tips from the Social Media channels themselves:

Twitter
Customizing your profile
Facebook
Fb pages: Sizes & Dimensions
What size should my ad image be? (Ad Images)
YouTube
Create or edit channel art


Related Posts
Photos are Still King on Facebook
How Twitter’s Expanded Images Increase Clicks, Retweets and Favorites
Omnicore’s Social Media Size Cheat Sheet
Social Media Design Blueprint by Covershub


What Was Your First Ever Tweet?

Do you know what your first ever Tweet was? I was just modifying my Twitter Training Course web page and was curious to find out when my first tweet was. Well, it was tweeted 8 years and 3 months' ago. In this tweet I am talking about preparing for a Web 2.0 workshop; today I say "Social Media Marketing" workshops.

 

And here is the first ever Tweet, from Twitter's Jack Dorsey:

These are some tweets from other well-known people:

Bill Gates

Ellen DeGeneres

Pope Francis

Barack Obama

Cristiano Ronaldo

To discover your first tweet, head over to Twitter.


4 Facebook Page Features You May Find of Interest

Facebook Pages has been a phenomenon for businesses for a few years now. Brands, local government, charities and SME's are all using it and each one is trying to figure out how to maximise it's potential for their organisation. Well, here are some features which we think may be of interest to you.

Facebook is trialling a new feature with Messenger for Business that allows customers to connect with businesses once an order has been placed. Imagine having the ability to reach out directly to head of sales once you place an order? fb1

Did you know that you can create a call to action from within your Facebook header? It can be anything along the lines of what you see in the following image

fb2

When you like a Facebook page, there is a chance that you may miss out on events that they publish - possibly due to quirks of the Facebook Algorithm. But now you can increase visibility for your events by inviting your Facebook fans to subscribe to your Events page.Once an event is posted they will receive notification.fb-events

According to Fortune magazine, in an article titled 'How Facebook's video-traffic explosion is shaking up the advertising world', Facebook's video traffic is now reaching 4 billion views a day! And check this out - 70% of all videos on Facebook are uploaded directly to Facebook and not through YouTube (last year it was 75% for YouTube). With Facebook users totalling 1.4 billion and Facebook/Instagram accounting for 1 in every 5 minutes spent on smartphones (in US), we can see that video is VERY important. So, is it time to rethink your online video strategy?

fbvids


Analyse Twitter Accounts Using Riffle

Here's a neat tool that you can use explore the Twitter accounts of other users. Say, you're following a client and want to get to know the numbers of retweets they tend to get, their followers, top hashtags, and other interesting metrics, you would need to visit their Twitter account and do some research. However, with Riffle  (Chrome plugin) you simply click on an icon next to their Twitter account and, hey presto, the information appears in a neat sidebar.

Here's an example of how the Riffle icon appears in your Twitter timeline. Notice that it appears next to each Twitter name.

riff3

Simply clicking on the icon brings in this inserting snapshot of that Twitter account, which includes 'retweets/tweet', 'favorites/tweet', top hashtags, mentions and URL's and even tells you which is their preferred platform.

nypl2

Riffle reckons that this tool is useful for the following roles: marketers, customer service, agencies and sales and can be used for competitor analysis, finding influencers (it also includes a Klout score),  insights on leads and customers and improving customer experience.

Related Link
Get Chrome Plugin
Twitter Training Course (London and Cardiff)


Tweeting With Comments Comes To Twitter

One of the main complaints that people have with Twitter is that, unlike third party or mobile apps such as Tweetdeck or Twitter for Mobile, you can't add a comment to your retweets (unless you do them manually). Well, no more! Early last week Twitter FINALLY launched its "ReTweet with Comment" feature on the desktop version of Twitter. Today, if you click on the Retweet button you will get this:

tweet-1

It allows you to click either Auto Retweet (where you have nothing to add):

autoretweet

or to add your own comment:

Screen Shot 2015-04-18 at 07.55.54

One thing to bear in mind is that the comment section of this new feature allows you up to 116 characters. This is certainly very beneficial as prior to this (on other apps/platforms) your comments on retweets had to make do with whatever characters were left over from the original tweet.

Thanks Twitter!

Related Course
Social Media Course - Cardiff and London
Twitter Training Course


Using Twitter Ads To Target Specific Twitter Audiences

The other day I came across a website called Squared which is:

the award-winning digital marketing course for ambitious marketing managers, bright grads and professionals looking to enter the industry. Built by the best practitioners and delivered online, we are a new movement in career learning.

Curious as to what this new offering was, as with most things related to digital marketing training or otherwise, I decided to sign up. However, I didn't complete the application as they were asking for a £250 deposit and full payment of £1449 - at that point I lost interest.  The following day I started to see promoted ads, such as the one below, appearing in my Twitter timeline.

squared

For all users of Twitter I'm sure that you've seen these Promoted Tweets and there's a good chance they are relevant to yourself. So, what is going here and how did this ad appear? Is it because of my interests or a word I mentioned in my tweets? Or could it have been because I was identified and my Twitter handle added to Twitter Ads?

Well, one thing that might have happened is they typed in my name in to the 'Add Followers' section of the Twitter Campaign dashboard and, hey presto, discovered my name. They may also have gone one step further (see below) and identified similar people from this search query and added them to their list.

followers

This is perfectly feasible, though the company in question Squared would have had to search for "Alun John" and then make sure that they selected the right one - in this case it might have been relatively easy, though a little too mechanical.

Or did they use one of the following Twitter features, which are really quite something?

  • Website Tag for Remarketing
  • Tailored Audiences
  • TV Targeting
  • Device, carrier, and new mobile user targeting

Website Tag for Remarketing allows you to place code on your website and once this is in place it collects cookie ID's of users and matches them to Twitter ID's; this data once collected then allows you to display ads to your visitors when they visit their Twitter timeline.

twitter-remarkting

Tailored Audiences is a great feature which allows you to upload information from your own audiences (think lists - email lists or mobile phone numbers) and again Twitter identifies which of these data entries corresponds to a Twitter user; then your ads can be placed on these user's timelines. Let's just assume that you wanted to upload customer email list you would export one of your lists, from Mailchimp for example, and import it into Twitter; your Mailchimp users would then see ads tailored to them and created within a Twitter campaign. The sort of lists you can create are the following:

tailored

The other element within Tailored Audiences that people might find of interest relates to Mobile Apps. It allows you to tailor campaigns to (or exclude) to your audience who signed up or installed an app.

TV Targeting is available to those views in certain countries (the UK, SA and Spain most others) and lets you target people according to TV show targeting: There are two options to reach people engaged with specific TV programming, TV network targeting and TV genre targeting. Device, geo-targeting and language can also be added as features.

The final option for targeting comes from Device, carrier, and new mobile user targeting. There are many options available for advertisers here including the option to focus on OS and whether people are wifi users. So as we can see the options for targeting on Twitter are varied and very exciting. Let me know if you've used any of them and did you achieve the objectives you set to achieve.

In the case of Squared, I assume that the way they targeted me was probably from an email list of new enquiries but from those who hadn't quite gone through to payment!

Related Articles
Twitter ads: The beginner’s guide to Tailored Audiences
Twitter Advertising
TwitterAcademy Webinar - Ads Audience Targeting

Related Course
Social Media Marketing Course


12 Tools To Help You Analyse Competitors Online

Very often when asked to conduct consultancy for clients I will begin by looking at how effective their competitors are online. It is important to understand how you compare with your competitors and to learn and evaluate how well they are using digital tools. This is also something that the students on our CAM Diploma in Digital Marketing are asked to review as part of their digital marketing audits. So, let's take a look at some of the tools and techniques that can be used to analyse your competitors.

Using Google

It is useful to know how many pages of your competitors are being indexed by Google. We can get a detailed picture of our own pages when we use Webmaster Tools but let's see how to go about looking for this information from Google. The command for this is: "site:" for example [www.innocentdrinks.co.uk] and it indicates the numbers of pages

innocent

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Three Apps To Play Around With This Weekend

These are three apps that I have started to use recently and which I'd like to share with you.

The first is Canva, a online graphic design tool which allows you to create great designs, using Canva's resources or even uploading your own. I'm using it a the moment to create enhanced Twitter photos and Twitter cards. The app for iPad is also pretty neat.

Trello is, in their own words, "Trusted by millions of people from all over the world, Trello is the easy, free, flexible, and visual way to manage your projects and organize anything." I have started to use it to create boards for work that I need to get completed. Here's the video for them.

Trello: "The Long-Awaited Trip" from Trello on Vimeo.

And the final one is Slack, which offer great potential within the organisation. This is Slack in one sentence: "Slack is a platform for team communication: everything in one place, instantly searchable, available wherever you go." Watch the video and you'll get it (and probably want to start using it!).