Social Media

Discover what’s happening with Twitter, Facebook, Social Bookmarking, Blogging and more.

Mobile Video for Social Media Workshops

We are REALLY excited to announce that from July we are are going to be running a Mobile Video for Social Media Marketing Workshop. Marketing Tom has teamed up with experienced mobile video trainer, Anna Brees, whose cv includes being a successful Broadcast Journalist working as a reporter and presenter for ITV and the BBC, a facilitator with the National Union of Journalists and who has been successfully running training courses for the past 9 months.

>> Check out dates and booking information <<


We plan to deliver these workshops on a regular basis from September. However, before that we are looking to run a ‘pilot’ session (or two) to see the dynamics of Anna's delivery mixed with some of our own digital marketing/social media approaches (Anna has already delivered around 30 workshops and worked with Arriva Trains and Admiral). It will very much be hands-on with plenty of time for creating and editing your own videos and will focus on creating video for social media through your mobile phone be it an iPhone, Samsung or pretty much any mobile/tablet device.

Workshop Overview

You will learn the following:

  • Advanced filming and editing skills using the native camera app and KineMaster
  • Simple animation graphic apps like Animoto and Flyr
  • Where to find free to use music, video and images
  • How to turn your phone into an autocue so you never forget what to say
  • Apps that create timelapse footage
  • How to do chroma key, green screen

The plan is to have a mixed group of people of - probably no more than 10.

Cost

We are going to slash the price from our usual £195 to £115 per delegate or 2 for £185 for this pilot course. London prices will be £215 and £345 for 2 delegates.

>> Check out dates and booking information <<


Mary Meeker’s Internet Trends 2018

Every year Mary Meeker delivers one of the most anticipated presentations on Internet trends. This year it was delivered at the Code Conference in Rancho Palos Verdes, California. The slides below cover all aspects of Internet trends relating to smartphones, time spent on the Internet, mobile payments, voice-controled applications, e-commerce sales, and offer insights into both companies (like Amazon and Google) and countries (such as China). It runs out to 294 slides and here are some interesting points:

  • 3.6 billion people or half the world is on the Internet
  • eCommerce revenue was up 16% in 2017 in the U.S. versus 14% the previous year
  • Often when people start out in eCommerce they go to companies like Shopify and take payments through companies like Square
  • People's product searches begin either with Amazon (49%) or with search engines like Google (36%)
  • But discovery is emerging as a way to find products, especially on platforms like Facebook and Instagram
  • Social media is enabling more efficient product discovery in commerce
  • eCommerce referrals from social media, are at 6% versus 2% in 2015
  • 45% of Spotify's monthly active users are subscribers versus 0% when they launched the subscription product 10 years ago
  • 79% of US consumers are willing to share 'Personal data' for 'Clear Personal Benefit'

There is a lot of very useful data here which can give you an insight into where the Internet is heading and, possibly, where your focus as an organisation should be. China and AI are worth particular attention on this slide deck.

Here's the video presentation of the Internet Trends:

And here is the slide deck:


Social Media Cheat Sheet: Hashtags, Image Sizes and More

I delivered a social media marketing training course in London yesterday to a group of attendees from a diverse range of organisations. As with every social media course run we had a good range of questions regarding Twitter, Facebook, Instagram and blogging. And so I thought I'd share some of the subjects that came up (along with others on recent social media courses) and offer you links to different sources where you will find the answers.

Character Length and Number of Hashtags

As with every social media course the question of the optimal amount of characters for writing blogs, Facebook updates, Twitter updates and the correct number of hashtags for Instagram and Twitter always comes up. In an article I wrote last month - 21 awesome social media hacks - I point out that 2 hashtags or Twitter and 11 for Instagram seem to be acceptable (both stats come from CoSchedule).

If you're looking for a comprehensive guide to write numbers of characters and hashtags for all of the social media the Platforms, can I suggest you take a look at the Know Your Limit: The Ideal Length of Every Social Media Post article from Spout Social. (more…)


21 Awesome Social Media Hacks for Digital Marketers

Before looking at some of the hacks you can use within social media, it is worth considering some of the stats. Did you know there are 3.03 billion active social media across the globe. 91% of retail brands use 2 or more social media channels, whilst 81% of all small and medium businesses use some kind of social platform. And according to Social Media Today Customers Spend 20-40% More On Companies Who Engage With Them On Social Media? So, with all of this going on, it is so critical that you are armed with the tools to help you succeed. And, with that in mind, here are 21 Social Media hacks you can implement today! (more…)


How many Social Media examples are used on our courses?

When you run a Social Media course you need to give trainees an idea of how other organisations use Social Media. This is the number of examples we use on our 1-day course. Check out course details over here.


Launch of the CIM Digital Diploma in Professional Marketing

We are excited to announce that from June of this year Marketing Tom will be offering the new CIM Digital Diploma in Professional Marketing.

This is a new qualification designed to offer progression from a number of digitally focused Level 4 qualifications available within the sector and also links with the existing Level 6 Diploma in Professional Marketing. The aim of the Level 6 Digital Diploma in Professional Marketing is to provide the practicing marketer with relevant, contemporary marketing content to equip them for the current global landscape.

Marketing Tom, as many of you are aware, have delivered the CAM Diploma in Digital Marketing for many years and scores of people have successfully completed this qualification. This qualification will be retired in July 2018 but we are confident that many of our CAM and CIM Level 4 students, along with marketers who may not be familiar with Marketing Tom, will relish the opportunity to study 3 'pure digital' modules at this higher level.

Our approach to delivery will be slightly different to other modules. We plan to deliver courses over two 1-day training days (on consecutive months) and 1 Saturday revision/ assessment planning day. We anticipate that there will be two cohorts per year and numbers will be a limited to a maximum of 12 per course.

Here's an overview of the qualification from the CIM:

If you'd like more information, please visit the CIM Digital Diploma in Professional Marketing page or call us on 02920 005 778.

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A Selection of Whiteboard Friday Videos From MOZ

In February of this year Rand Fishkin stepped down as the CEO of the company he founded 17 years' ago after  he " dropped out of college to work with my mom, Gillian, on the business that became Moz. For 7 years (from 2007-2014), I was that company’s CEO." For those who are not familiar with the company, Moz started out as a blog written by Fishkin, developed into a community for SEO folks, then became a SEO consultancy and finally ended up selling SEO tools to folks from around the world.

During this time Rand began filming a series of videos, called Whiteboard Friday, which attempted to demystify the subject of Search Marketing and offer practitioners some great insights into how they could improve their Search efforts. A quick look at this section of their site indicates that there are 41 pages of top tips, with around 14 videos on each! Boy, do I wish that this sort of information, in this format, had been around when I first delved into the world of SEO all those years ago.

Though Rand Fishkin will be stepping down, he will still be contributing videos for Whiteboard Friday. Make sure you bookmark the page!

Here are a selection of the most recent videos which I think are worth taking a close look at. I'm pretty sure that our CIM students and many of those who attend our 1-day workshops will find this resource of interest (that's assuming that I haven't told you before -unlikely!).

What Does It Mean to "Write for SEO" in 2018?

View Post (more…)


Social Media Spotlight on: Waterstones

On our Social Media courses we cover channels such as Twitter, Facebook, LinkedIn and blogging and we try to make sure that we keep content as up-to-date as possible. This means keeping an eye out, and making changes, to all sections of our presentation as and when required. So, when Facebook adds video capability to Facebook covers or when Twitter expands the character count to 280, we make sure that this is reflected in our course materials. On top of this, we also try to make sure that we present our students with as broad an array of social media examples as possible. We show them what Marks & Spencer, Foster and partners, Riverford, Imperial College, Maersk, the British Museum, General Electric, Square and many more are using social media channels.

One company that I have used over the years, and whose social media presence has caught my attention again recently, is Waterstones. This is a company that uses a number of different social media channels to reach out to it's target audience. We can see that they use it for customer acquisition, retention and conversion. With channels such as blogging, we can also see that they are also considering content marketing/search engine optimisation. As I have done with both Starbucks and Flavourly, I would now like to highlight how they are using the social media platforms. (more…)


30 Tips To Improve Your Twitter Account

So, you've to a Twitter account and, yes, you've got some Tweets but are you using Twitter to its full potential? Here are 30 relatively straightforward, and easy to implement, tips for giving your account a facelift, from header to bio and then tweets.

Twitter Header

Your Twitter header is the first thing that people see when they visit your Twitter account. Many organisations tend to use image which reflect the company's corporate image. Now, whilst this is fine you shouldn't feel that you have to adopt this approach. Just take a look at what Adidas, Fitbit, Tesco, Starbucks, Marks and Spencer, Foster and Partners, the Guggenheim, and Waterstones are doing today.

1. Change your Twitter header to reflect events, products, staff, new promotions. exhibitions, conferences or just for the season.

2. Use a free tool, with pre-set dimensions, like Canva to change it.

3. Why not use [Free] images from Unsplash or Pixabay?

4. Get some inspiration from Hubspot and Canva and Shutterstock

Twitter Bio

Your Twitter bio offers potential followers the ability to get an overview of you, the brand, campaign or company. It makes sense to clearly demonstrate to followers the reasons that they should follow you. Here are some ideas on what you could do:

5. Tell them who you are and what you do

6. Consider telling them what they may get out of following you - free tips, advice, offers, insights, knowledge, etc.

7. Consider using product/company features & benefits in your bio.

8. Make sure you add a link to your company profile.

9. BUT did you know you can add more links to your bio. Campaign links? Products links? Instagram?

10. Create Bitly links to your services/products.

11. Add your own custom shortened URLs (like mktom.com/twtrcourse).

12. Emojis are flavour of the month - and visual - use them.

13. Use pipes “|” to separate information.

14. Use relevant hashtags for discovery.

15. Add links to related Twitter accounts. This is how Dell does it:

Tweets

Tweets? Where do we start? Your Twitter updates have changed over the last month and Twitter now lets you write up to 280 characters. Surprisingly, it is quite enough especially if, like me, you have been tweeting for many years. So, what can you be doing to add some zing to your tweets. Here goes:

16. Use images where possible. Check out Riverford.

17. Use images which are local & relevant to your audience.

18. Consider using image collages (they are built in and all you need do is upload images). Look at this fabulous set of images from Visit Portugal.

19. You can add up to 4 images. Go ahead try them out.

20. You can tag up to 10 people in a tweet (make them count). Do you know any journalists or influencers who might like your tweets?

21. You have 280 characters to play with - be creative! Check out these great examples from Grammarly, this from Social Media Today and this from Mashable.

22. Use the white space. There's plenty of it, though many of us like to cram words in to long paragraphs/sentences.

23. Consider emojis. Starbucks love them!

24. Use custom shortened URLs - they can cost under £5.

25. Pin tweets to the top of your profile. Think about events, products, seasons, etc. Here's one from John Lewis.

26. Use hashtags for discovery. They are a great way for people to find you. And, with your 280 characters, and white space, you can even place them toward the end of your character count.

27. Think about broad hashtags and granular (or niche) hashtags. Notice the 2 types in this tweet: #impfringe is granular, whereas #engineering is broad - designed to pull a wider audience in.

28. Mention people (relevant & interested) in your tweets. You never know you may get retweets, likes or followers.

29. Start thinking about video. It's the future and it doesn't have to be complicated or costly.

30. Have you discovered animated GIF's? They can be aded to any tweet. Just click the tweet button in Twitter and then click "GIF". Just like Pizza Express did.

This is just a quick overview of some of the tweaks you can make. I know, and use, many more but please feel free to add your own ideas. That would be brilliant.

Related Articles

Tweet length increases from 140 to 280 characters
Social Media Spotlight On: Starbucks
Are You Making Digital Marketing Waves or Ripples?

Related Courses

Twitter Course
Social Media Marketing Course (London and Cardiff)