Social Media

Discover what’s happening with Twitter, Facebook, Social Bookmarking, Blogging and more.

Register for our Social Media Advertising Course

Master new skills in Social Media Advertising in 1 DAY!

Social Media Advertising spend is expected to top  $93 billion by the end of 2019 and 53% of businesses use Social Advertising to reach their customers. By 2020 Social Media Advertising will overtake tv advertising spend. So, isn't time you mastered it?

Marketing Tom, in collaboration with Liberty Marketing, has developed a great new course - Social Media Advertising. It will be delivered as a public course from April and the special-rate cost will be £245 (+VAT). If you would like to register your interest, please fill out the form below.

Learning Outcomes

By the end of the day you will have mastered the skills to create high-performing Social Media Advertising campaigns. The main focus is on Facebook (Instagram) as this is the most popular and given that there are so many similarities between Facebook and Twitter and Linkedin. It is split into two areas: theory and practice.

Your Tutor

Our Paid Social Media specialist has a number of years' experience in this field at both agency and client level and will give you the right balance of theory and practice to help you master on Paid Social Media advertising.

Social Media Advertising Theory

The first part of the day is spent going through set up, campaign structure, the all-important Facebook Funnel, creation of ads and audiences, budgets and ad types. We then offer attendees a master class on creating ads, give you tips on how to manage your account before exploring Twitter and LinkedIn.

Social Media Advertising Practice

The second part of the day is spent doing a hands-on session. Guided by your tutor will go through campaign creation, audience selection, ad creation and many more fundamentals on how to maximise your use of Facebook. All the time you will be offered great advice by your tutor.

Testimonial

We delivered our first course at the start of March. Here's what our client had to say:

Marketing Tom organised a two-day course of intensive training on Google and social media ads, for me and 10 colleagues with varying degrees of online advertising experience. They were a pleasure to work with from start to finish. Our training leader was exceptionally knowledgeable and able to answer every question we threw his way. We left the training feeling fully informed and - most importantly - able to tackle our online advertising campaigns with confidence.

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Course: Social Media Advertising

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9 Tips to Help SME’s Get More Bang for Their Bucks

Every month I get calls from SME's looking to improve their web presence. A typical call would start off like this, “I have a website [probably built on WordPress] and I'm having having trouble updating it, is this something that you can help you with?”. These types of call are usually from people who are a little bit disgruntled by the fact that they have to pay their web developers to make minor changes or have possibly forgotten how to update their sites themselves.

When you dig a little deeper you find this is not the only issue that they are having. And, more often than not, and after asking a couple questions, you can find out that there are probably a whole raft of tools they could be using and techniques they could be employing to improve their website presence.

So, here are a list of simple tools and techniques that SME's can be employing to maximise their web presence.

1. Website page titles and meta descriptions.

Page titles can be seen in the search results when you do a Google search and the in the tab of your browser:

They are often generated from page/post headlines (especially if you're using WordPress) but can be changed to be more focused for your target audience. Try to make sure the focused keywords for that page appear here. If you want advice on keywords, try Ubersuggest or Google's Keyword Planner. Meta descriptions (which often but not always) appear under the page title can give the searcher more detail about the link they are about to click. It is hard work but it is worth working on Page Titles and Meta Descriptions on your key pages. (more…)


As seen on Social Media this week

As you can imagine we get a see a lot of social media during the week and get to see some really good (and some not very good) examples of how organisations are crafting organic and paid updates and generally how the social networks are evolving. Here are just three examples that caught my attention last week and which I wanted t share with you.

Example 1: As seen on Facebook

Here's a very simple example which takes images from Instagram and adds them to Animoto.

Example 2: As seen on LinkedIn

Images get much more engagement than plain text updates. Why not consider creating a collage which helps highlight Products and services? Or processes? Or even tells a story?

Example 3: Mine competitor ads on Facebook.

Facebook transparency means that you can now go to the Facebook Page of any organisation to get a clearer picture of the approach that organisation takes to Paid Facebook ads.

Related Articles

Check out the new Twitter Interface

Related Courses

Social Media Course London

Social Media Course Cardiff

Social Video (Mobile) Course


Check out the New Twitter Desktop

We have been using Twitter for 10 years and run Twitter Courses every month. Therefore, we always excited to learn about the latest Twitter developments. On a couple of our accounts we have started to the Twitter Sneak Peek' invite - offering you the chance to take a sneak peek at the new Twitter interface. If you do happen to see it, click it! Within an instant you will be able to see how the Twitter website may probably look in the future.

Straightaway you will see that we have gone from 2 Sidebars down to 1 - which now appears on the right-hand side. Your Feed now appears on the left. And , as you can see below, Trends has now moved to the right along with Media.

What's happening still appears at the top of the feed but notice how the Twitter quill  has now moved from top right to the bottom right.

If we look at the Compose element we can see that the Location  button has now been removed and we are left with image, gif and polls as additional options for composing. The other change within this section is that the circle icon (don't you just hate it?) has now been placed below the compose box.

So, how does a typical Twitter interface look? Here are 2 different examples. They are definitely simpler and cleaner-looking.

Question Time

Decathlon

The Header which ran across the top of the page has now been replaced with a shorter one, though Photos and images have been promoted to a prime position at the of the page. Is that a nod towards our increased use of media?  One thing you will notice if you visit someone else's Twitter account is that the Tweet to button is no longer available, though clicking on the Tweet button in the bottom right has the same function. The Message button has moved above the the bio to just undertake Header. Followers and Following has now been moved to just below the bio and Lists have been hidden away under the Settings button (next to Direct message).

All in all I like the decluttering that Twitter has done to the Desktop interface. It's going to take some time to get used to it but it is certainly an improvement.

 


2019 Digital Marketing Predictions

It's that time of year again when magazines and newspapers come up with their top 5 or top 10 predictions for the coming year. Fast Company invited Ryan Holmes, CEO of Hootsuite to offer his Social media predictions for 2019 and they do make for very interesting reading:

  • He quotes a Edelman Report which says that 60% of people no longer trusts social media companies. We have become distrustful of influencers and he thinks that we will revert back to "immediate friends and and family and close acquaintances on social media". He thinks that companies will focus less on reach (through ads possibly)  and more on "generating transparent and meaningful engagement".
  • Standard updates will become less relevant and stories more relevant. Apparently, stories are growing 15 times faster than feed-based sharing. In an oft-quoted HootSuite survey, Holmes says that respondents have either implemented Instagram stories or plan to next year. And he reckons that the Guardian newspaper is a pioneer in this area.
  • And I do like this one: 'The rise of LinkedIn'. He points to the fact that over a 100,00 articles are published per week, LinkedIn groups have improved, you can now naively publish video and integrations with 3rd part apps show that it is no "far from just a place to warehouse your resume" and it has accelerated user growth. On our Social Media courses, we now focus more on LinkedIn. One area where we have seen big changes are within the timeline where content has got more engaging and people are experimenting more with native video. Long may it continue!
  • One area which is worth further observation, and which Holmes mentions, is Facebook Groups. Facebook Groups were around well before Pages but as brands moved over to Pages Groups were less used. Not anymore! According to Holmes Facebook group Membership was up 40% last year. And it is not surprising. Brands and companies have started to discover that offering clients/members exclusive access to closed groups can be hugely beneficial though he does caution that active moderation and restraint are important when it comes to those who want to sell more than they want to add value.
  • Most of us (and our families) are using messaging platforms like Messenger and WhatsApp (let's not forget that like Instagram they all belong to the Facebook family) to communicate with family, friends, work colleagues, political groups or sports clubs we belong to. Holmes believes that these apps will ever more find their way into customer service. Interestingly he points out that 9 out f 10 consumers want to use messaging to communicate with businesses but only half of business responding to a Hootsuite survey had implement it.

There are some really interesting predictions above and it will be interesting to see how they develop over the course of the year. My hunch is that they are all 'bankers' to succeed.


Your 2019 Digital Marketing Journey Starts Here

Marketing Tom has been delivering Digital Marketing training for over 11 years. In this time we have trained well over 1500 students across our CIM and 1-day courses and we would welcome the opportunity to train you or your staff in 2019. These are a selection of our 1-day workshops.

I have done plenty of training courses over the years but the two that I have done recently with Marketing Tom have been by far the best. The Social Media course I did with Alun John was great. I left with so many points I could actually action. It took me weeks to complete everything I wrote down but in one month, my GA stats were massively improved.

Juliet, Cardiff University (December 2018)

WordPress Training Course

Our WordPress course looks at how to build, maintain and write using the WordPress platform. We cover all aspects of this blogging platform from themes, design, posts and pages to comments, sourcing content, mobile blogging and stats.

Social Media Marketing Course

This is our most popular course and is delivered in both London and Cardiff. It covers PR Smith's SOSTAC® Planning Framework, Social Media Themes, Twitter, Facebook, YouTube and Instagram, Business Blogging and LinkedIn.

Google Analytics Course

Our Google Analytics course is interactive and hands-on and looks at the Analytics Interface, Account Structure, Standard Reports, Customised Reports, Goal Creation, Traffic Sources, Filters, Widgets, Advanced Segments, Attribution and much more.

Twitter Course

Our Twitter workshops are ideal for those who are Twitter newbies or with a little understanding of the platform. We explore key areas such as Twitter objectives, account creation and design, all aspects of tweets (replies, hashtags) and much more.

Social Video Course

Our Mobile Video for Social Media course is focused at marketers who wold like to develop their mobile video skills to create better social media posts. If you are involved in developing your company’s social media activities, this course may prove invaluable.

Google Ads Course

This course is delivered in conjunction with Liberty Marketing – a Google AdWords Professional company. This hands-on workshop covers both including campaign set up, keyword analysis, ad group and ad copy creation and bidding techniques.


Calling All Social Media Marketers

As many of you know I have been working with companies on Social Media training for over 10 years and in that time I have delivered training to more than 900 people from hundreds of companies.

Everyone who attends will have been introduced to the importance of developing a Social Media plan and will leave with a thorough understanding of the main Social Media channels, techniques and knowledge of Social Media best practice. Delegates fall into two broad camps:

  1. Those who will implement Social Media.
  2.  Those who understand Social Media and will get someone else to implement for them.

We are interested in helping both types of delegates. Either mentoring the first group or developing strategies and 'doing' the Social Media side for clients.

And for that I am looking for a team of consultants who I can work with to help customers plan and implement Social Media.

So, if you're good at Social Media, I would love to hear from you.

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Industries? Experience in developing strategies? Which social media channels?

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Autumn Book Competition

This Autumn we are offering two copies of Confident Digital Content by Adam Waters. As we are doing more hands-on courses, like the Mobile Video for Social Media course, we thought it would be a great idea to offer a book which had practical tips on how to create/craft digital content like text, images and video.

Here''s an overview of what to expect from the book:

Confident Digital Content teaches you valuable hard skills, including how to create and upload great video content, graphic design, photography for social media, community management, digital strategy and metrics, and helps you learn them through practical exercises in every chapter. It also provides insightful guidance on how to boost your career and employability by honing your leadership, creativity and entrepreneurial skills in the world of digital. Case studies from inspiring individuals at organizations including CNN International, Mumsnet, Bunster's Hot Sauce, HuffPost UK, and Crocstar Media show you real world examples of excellent digital content in practice.

This book is your ultimate guide to achieving the technical proficiency and confidence to start an inspiring digital career path, whether your ambition is to rise to the top of your chosen industry, be a successful freelancer or become an entrepreneur.

How to enter?

Just fill out your details below and we will enter you into the book completion. The draw takes place on the 26th October at 12.00 pm and the two lucky winners will receive a copy of this book.

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Social media tips straight from the horse’s mouth

Whenever you decide to write a blog article you always have the theme/idea in mind about what you are going to write and, more often than not, during the course of your research you will end up either going to trusted sources or using Google to discover new ones. If I'm writing a social media article, I often visit sites like Social Media Examiner, Social Media Today or Hubspot, either looking for stats or the latest news or simply to just get ideas. Other sources for ideas would include , Mashable, Wired or Techcrunch.  As you can see these are all news sites/blogs but if you want information from the company's perspective on new products, tips or upgrades, you might be better off taking a look at their blog sections.

So, with this in mind, I thought I'd identify for you some of the blog sections of the most popular social media platforms and also to highlight some articles which you might find of use/interest.

LinkedIn blog

Unlike many of the blogs you may visit the LinkedIn blog is bang-up-to-date - actually appearing to blog on a daily basis. Also, unlike many other blogs of a similar nature, it has a fresh and colourful luck feel about it. The articles are varied and just don't look at the tips and tools of LinkedIn but also, broadly, look at the other aspects of digital marketing. These are some of the articles that caught my eye on LinkedIn blog:

Instagram business blog

Instagram don't blog as frequently as LinkedIn - in fact the last blog article that they wrote was in July. However, it's always worthwhile to check out their blog every so often as they will highlight the latest product announcements and tips on how to use some of their latest product features. What's also pretty useful is that each of the articles includes links to either the business section or help section of LinkedIn, so that you can get more information.

Twitter Business Outlook

Twitter does have a blog on its website, which covers a number of important issues such as user safety and mental health and updates. However, I thought it would be more useful to point you in the direction of Twitter Business Outlook, which offers advice on how to get the most out of twitter for your business. The site is nicely set up in a 'tiled' fashion and articles are broken down according to categories like inspiration, trends & insights and updates.

Facebook for Business

Facebook has a Facebook media blog which has some very interesting articles but they tend to be purely focused on media. If you're looking at the advice, tips, latest information on Facebook, and Then the Facebook Business section is where you want to be headed. Its new stories are categorised according to Ads, Pages, Inspiration and Success Stories and I'm sure it will give you lots of ideas on how to further develop your Facebook business presence. You may want to check out these articles:

Articles of Interest