SEO World

From Search Engine News to SEO tips and advice. It’s all in here.

Giving Search Engine Optimization a Bad Name

How often do you get spam email which claims to get you number 1 in the search engines? Well, I got one today and thought that I would share it with readers:

"Nobody knows where your website is, unless you do the right things. We stay current with search engine criteria to make sure your website gets listed in the top 3 spots for Google, Yahoo!, MSN, Alta Vista, etc..
If you want a no obligation quote for our services, with examples, reply to this email or visit us on the web
at: www.finishline-solutions.com

If we don't perform....you don't pay."

For a firm that purported to get people "top spots" on the search engines, I thought I would check to see how they ranked. Here are the results:
Google: No Rankings
Yahoo: 1 Page listed
MSN: No Rankings
Ask: No Rankings

This is not surprising as they only had one web page and this was poorly optimized.

I often tell clients that the first step in selecting a web developer or web optimization firm is to check where they are actually ranked on the search engines. Poor rankings will invariably equate to poor service. However, you may need to look a little further afield as many companies come up with the excuse that they are too busy to update their own sites. My suggestion would be to either ask them for examples of client sites they have worked on, or to check out the portfolio on their website. Once you have identified these companies, telephone them and ask how happy they are with the service they received from the web developers/internet marketers (happy should equate to how their work mad a difference to the "bottom line").

And yes, I did add this company to the spam filter!


Rollyo – Your Own Personal Search Engine

Rollyo

Rollyo is a brand new search engine tool which allows you to create your own 'mini' search engine. Rolyo is powered by Yahoo! and only displays the results from websites that you have already specified. Rollyo allows you to create a 'Searchroll' :

"A Searchroll is a personalized search engine that provides results from a hand
selected collection of trusted sites on any given topic.
"

Searchrolls can consist of up to 25 web domains and Rollyo allows you to create multiple searchrolls for subjects that interest you. One that I created earlier - Internet Marketing - only provides results from selected internet marketing and blogging sites. So, imagine you would like to display sports results from online newspapers, you would probably create a mini search engine that included: the The Times, El Mundo, The New York Times, Wall Street Journal, Figaro and Le Monde. Here is the pitch from the people at Rollyo:

"Ever wish you could narrow your search to sites you already know and trust? With Rollyo, you can easily create your own custom search engines, and explore and save those created by others.

Rollyo puts the power of Yahoo! Search in your hands, by giving you the tools to create your own personal search engines - with no programming required. All you have to do is pick the sites you want to search, and we'll create a custom search engine for you."

I can see quite a lot of value in Rollyo as it could actually allow me to point supply visitors with search engine results that they are interested in, from sites that I have already pre-screened. I must check to see if there is a Rollyo script that I can bolt in to my own site.


Marketing Tools – Keyword Density Analyzer

Search Engine World has got a neat little tool for analyzing the keyword density on your website. It reports on the most frequently used 1, 2 and 3-word phrases on a given web page and is ideal for giving you a quick idea of whether you're using your keywords effectively.


How to Use Wordtracker To Conduct Keyword Research

I just picked up an interesting article at Future Now's A Day in the Life of a Persuasion Architect, which talks about a report done at Wordtracker. The report - Keyword Research Guide - offers an insight into how experts use Wordtracker to carry out their online keyword research. With a foreword by Andy and Mike Mindel, creators of Wordtracker, and with 'analysis' carried out by some of the key names in search engine marketing it makes for very good reading. Here's how it goes - Word Tracker decided to create a fictitional company:

We created a story around Virginia Veg, a fictional vegetable processing
company that wants to sell vegetarian dog food online, and asked experts
to tell us how they would use Wordtracker to offer advice to Susan Webster,
the CEO of our fictional company.

and they then asked the search engine marketing experts to come up with some solutions for this fictitious CEO. Here were their tasks:

  • Bryan Eisenberg - Convert more traffic using Wordtracker
  • B. L. Ochman - Understand your customer's real motivations
  • Kevin Lee - Combine thousands of phrases for an effective PPC campaign
  • Stephen Mahaney - Use Wordtracker to find the size of the market
  • Ken McGaffin - Discover the most important sites in your marketplace
  • John Alexander - Find inspiration in Wordtracker's top 1000 words report
  • Neil Davidson - Learn how an Ad Agency uses keyword research to position a client
  • Robin Good - Use Wordtracker to identify niche opportunities
  • Nick Usborne - Incorporate keywords into your content and copy

This FREE, 75-page pdf document offers some great advice for the selection of keywords for an online campaign. Here are some words of wisdom from Bryan Eisenberg:

Behind every search is a person.

The terms typed into search engines reveal a surprising amount about visitor intent. Know as much as you can about your potential customers, and use keywords that reveal intent to purchase your dog food products.

Related Site
Keyword Discovery - which according to their site: "KeywordDiscovery compiles keyword search statistics from over 180 search engines world wide,
to create the most powerful Keyword Research tool".

Related Article
Keyword Research (Suggestion) Tools

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Search Engine Strategies in San José

If you couldn't get to the Search Engine Strategies Conference in San José, or if you would just like to look at a resumen of the events (to prove to your boss that you actually did attend some seminars!), Search Engine Rountable has done an excellent job of making notes of practically every event that went on. You may be interested in the following:

Search Engine Q&A On Links - Tim Mayer from Yahoo, Matt Cutts from Google and Kaushal Kurapti from Ask Jeeves
Usability Clinic - Shari Thurow and Matthew Bailey
Why Using A Static IP Address is Benefical... Google Engineer Explains
Indexing Summit 2: Redirects, Titles & Descriptions

Landing Page Testing & Tuning


Ask Jeeves CEO to be Keynote Speaker at SE Strategies in San José

According to SE Roundtable, Danny Sullivan has managed to get Steve Berkowitz, of Ask Jeeves, to be the keynote speaker at the Search Engine Strategies Conference in San José, California. Here's what Danny Sullivan writes up on the Search Engine Strategies blog:

It's not on the agenda yet, but we've just confirmed that Ask Jeeves CEO and director Steve Berkowitz will be doing the keynote for our SES San Jose 2005
show. This will be in our keynote slot on August 9, the second day of the show. It's actually
going to be a "keynote conversation," rather than the traditional keynotes that some shows have.

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Some of the Web’s Silliest (Unwritten) Rules

Bryan Eisenberg demonstrates in an article on Clickz - Unwritten Internet Rules - how silly (unwritten) laws are starting to find their ways into the online world. Bryan says that:

Solid rules and best practices are great for managing well-established systems and keep social order. Online, following unwritten rules can be a recipe for rotten conversion.

Here are some of his favourite unwritten Internet rules:


Unwritten Rule 1
: When in doubt, create a link that reads "click here."

Unwritten Rule 2: Use lots of "more info" links.

Unwritten Rule 3: Use as many vague hyperlinks as possible, such as "read more," "continue reading," and "next."

Unwritten Rule 4: Write for search engines.

Unwritten Rule 5: Short copy is better online. Or: Long copy is better online.

Why are they such silly rules? Check out Bryan's article to find out.

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SEO Browser – Discover How Search Engines See your Site

Seo_browser_2

This is a great tool for letting you see how the search engines view your website. Just type in your website URL and Seo Browser will display the text that Google, et al see when spidering your site. For those flash, frames and graphic image-heavy sites, prepare yourself for a surprise.

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Search Engine Marketing Tools

I just came across this neat site - PageRank - with quite a few neat search engine tools.The notes in red are my own observations.

PageRank Checker
Check the PageRank of your website. This is quite neat and allows you to not only check your Page Rank (like the Google Page Rank) but also let's you download the code which will display your site's Page Rank to your visitors.

Keyword Density Analyzer
Analyze the keyword density of your website. Simply type in the URL you want analysed and the keyword density analyzer will let you know which words are used and how often they're used.

Link Popularity Checker
Measure the link popularity of your website. Links in to your site are important and are a critical element in your ranking position on search engines. This tool indicates the number of inbound links to your site across the following search engines Alltheweb, Altavista, Google/ AOL, HotBot, MSN and Yahoo!. This tool can also be used to analyse the links in to your competitors' web sites!

Meta Tag Generator
Create correct meta tags suitable for your website. This tool allows you to create Meta Tag Description and Meta Tag Keywords.

Search Engine Position Tool
Check your website's position for a specific keyword in the search engines. This tool will identify if your site appears in the top 50 search engine positions on Alltheweb, AltaVista, AOL, Google, Yahoo and MSN.

Search Engine Saturation
Check the number of pages a given search engine has in its index for your website. This is one I regularly check to make sure that the search engines are indexing my site and not dropping pages.

Search Engine Simulator
Simulated view of how your website would be 'seen' by the search engines.

Some of the tools are similar (the same?) to those found on Market Leap