New Technologies

Autumn Book Competition

This Autumn we are offering two copies of Confident Digital Content by Adam Waters. As we are doing more hands-on courses, like the Mobile Video for Social Media course, we thought it would be a great idea to offer a book which had practical tips on how to create/craft digital content like text, images and video.

Here''s an overview of what to expect from the book:

Confident Digital Content teaches you valuable hard skills, including how to create and upload great video content, graphic design, photography for social media, community management, digital strategy and metrics, and helps you learn them through practical exercises in every chapter. It also provides insightful guidance on how to boost your career and employability by honing your leadership, creativity and entrepreneurial skills in the world of digital. Case studies from inspiring individuals at organizations including CNN International, Mumsnet, Bunster's Hot Sauce, HuffPost UK, and Crocstar Media show you real world examples of excellent digital content in practice.

This book is your ultimate guide to achieving the technical proficiency and confidence to start an inspiring digital career path, whether your ambition is to rise to the top of your chosen industry, be a successful freelancer or become an entrepreneur.

How to enter?

Just fill out your details below and we will enter you into the book completion. The draw takes place on the 26th October at 12.00 pm and the two lucky winners will receive a copy of this book.

Full Name (required)

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21 stats to convince your boss that Social Video is worth investing in

Social Video is IMPORTANT and getting even MORE IMPORTANT. And with your Smartphone cameras having ever more advanced hardware and great (free) applications, there is no reason why most organisations can't take advantage of this important medium. Whether it's testimonials, interviews, product demos, how-to's or much more video is the perfect medium and so we have compiled some stats and facts below that should help to convince you or your boss that it's time to invest in it!

  1. Video marketers get 66% more qualified leads per year (Aberdeen Group)
  2. Video marketers achieve a 54% increase in brand awareness (Aberdeen Group)
  3. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text (Insivia)
  4. Social video generates 1200% more shares than text and images combined (SmallBizTrends)
  5. 90% of users say that product videos are helpful in the decision process (HubSpot)
  6. People spend 3 times longer watching a live social video compared to prerecorded video (Social Media Today)
  7. Video posts have 135% greater organic reach than photo posts (Social Media Today)
  8. 83% of those using video think it gives them a good ROI; 82% think it’s a key part of their strategy (2017 State of Video Marketing)
  9. Of those that aren’t using video, 73% have bought a product after watching a video (2017 State of Video Marketing)
  10. 97% of businesses using explainer videos say it helps users understand their business better (2017 State of Video Marketing)
  11. 94% of businesses see video as an effective tool (2017 State of Video Marketing)
  12. 81% saw an increase in sales and 53% said support calls were reduced (2017 State of Video Marketing)
  13. As many as 93% of video views that happen on Twitter happen on a mobile device (Twitter)
  14. Tweets with videos are 6x more likely to be Retweeted than Tweets with photos (Twitter)
  15. Embedded video on Twitter seen as more relevant, less intrusive and drives higher favourability (Twitter)
  16. 78% of businesses that have used Facebook Live, said it was an effective marketing tool (2017 State of Video Marketing)
  17. 62% of B2B marketers have rated video as an effective content marketing tactic (Content Marketing Institute)
  18. One minute of video is worth 1.8 million words (Forrester Research)
  19. 59% of executives say they would rather watch a video than read text (Wordstream)
  20. Facebook videos receive 135% more organic reach on average than a Facebook photo (Socialbakers)
  21. 82% of Twitter users watch video content on Twitter (Twitter)

Related Courses

Social Media Course London (or Cardiff)
Mobile Video For Social Media Course


Social Media Spotlight on Fitbit

With the summer holidays over there's a good chance that you will want to shed all those excess pounds that you have gained over the last couple months. And this means, undoubtedly, that you will start looking for fitness accessories: trainers, shorts, tops and, quite possibly, a fitness tracker. If you're looking for a fitness tracker, there is every chance that you will evaluate one of the top 3 in terms of sales volume - Fitbit. So, what is this company doing in terms of social media activity?

In terms of social media Fitbit uses a number of platforms. As we can see below they are using Facebook, Twitter, Instagram, Pinterest, YouTube and a blog. The first two even have dedicated UK accounts. What I aim to do now this offer an overview of how Fitbit is using each of these platforms hopefully this will give you some ideas and inspiration for managing and maintaining your own social media channels.

Fitbit Blog

As you can see from the headers at the top of the screenshot, blog articles are categorised according to whether they fall into the topics of Get Moving, Eat Well, Feel Good, Be Inspired or Fitbit News. You could say the first four sections are focused on your health and well-being, whilst the last section offers you a glimpse of the latest products and apps, events and media coverage of Fitbit. A rudimentary search on Google indicates that there are over 3000 articles written on this blog (the blog has been around product launched in 2007).

(more…)


Mary Meeker’s Internet Trends 2018

Every year Mary Meeker delivers one of the most anticipated presentations on Internet trends. This year it was delivered at the Code Conference in Rancho Palos Verdes, California. The slides below cover all aspects of Internet trends relating to smartphones, time spent on the Internet, mobile payments, voice-controled applications, e-commerce sales, and offer insights into both companies (like Amazon and Google) and countries (such as China). It runs out to 294 slides and here are some interesting points:

  • 3.6 billion people or half the world is on the Internet
  • eCommerce revenue was up 16% in 2017 in the U.S. versus 14% the previous year
  • Often when people start out in eCommerce they go to companies like Shopify and take payments through companies like Square
  • People's product searches begin either with Amazon (49%) or with search engines like Google (36%)
  • But discovery is emerging as a way to find products, especially on platforms like Facebook and Instagram
  • Social media is enabling more efficient product discovery in commerce
  • eCommerce referrals from social media, are at 6% versus 2% in 2015
  • 45% of Spotify's monthly active users are subscribers versus 0% when they launched the subscription product 10 years ago
  • 79% of US consumers are willing to share 'Personal data' for 'Clear Personal Benefit'

There is a lot of very useful data here which can give you an insight into where the Internet is heading and, possibly, where your focus as an organisation should be. China and AI are worth particular attention on this slide deck.

Here's the video presentation of the Internet Trends:

And here is the slide deck:


12 websites digital marketers should be reading

Photo by Ewan Robertson on UnsplashThe Internet is awash with blogs, news sites, and social media outlets but which websites can give you new insights and help to steal a lead over your competitors? We have compiled a list of 12 sites which we think will give you the competitive advantage. Bookmark them, follow them, Flip them or just visit them!

Wired

Wired has been around since the early 1990's and continues to offer cutting-edge articles on a range of subjects from business to culture. It is well-known for articles on the latest developments in technology. Gotta be one of my favourites!

Sample article: The Blockchain Explained

Harvard Business Review

An excellent read especially if you're looking for articles on strategy, working effectively and HR, to name but a few. Many of the articles are free though sometimes, for more in-depth articles, you will need to subscribe.

Sample article: Why a Gen-X CEO Hired a Millennial to Help Him Keep a Learning Mindset

Fortune

There was a time when Fortune had a pure focus on "C-suite" business news. Like many other publications/websites it now seems to offering wider reading options, though many of its articles are aimed at chief executives, chief financial officers, etc.

Sample article: Here's Why Twitter Won't Suspend or Delete Donald Trump's Account

MIT Sloan Review

Fascinating articles on a range of subjects aimed at "academic researchers, business executives and other influential thought leaders about advances in management practice, particularly those shaped by technology, that are transforming how people lead and innovate." A very good read for those doing level 4 and level 6 CIM qualifications, along with marketing and business under/post graduates.

Sample article: Are You Taking the Wrong Approach to Digital Transformation?

Bloomberg BusinessWeek

Bloomberg produces titles on subject like markets, tech and business. Though quite a lot of the articles are US focused, often on US politics/business, there are still interesting reads to be found here.

Sample article: Facebook Is Still In Denial About Fake News

Entrepreneur

This magazine seems to have a focus on start-ups, franchisees and would-be entrepreneurs. You will find the usual "get rich" and investment articles but you'll also find interesting articles on digital marketing and interview tips, networking and tips on growing your business.

Sample article:  The Face of Intelligent Marketing? Your Customer

Inc.

A quick look at the sections of this American website/magazine will give you an idea of the primary focus of its articles: Startup, Lead, Grow, Innovate and Technology. Articles are often varied, relatively easy and short to read.

Sample Article5 Productivity Tips to Get Your Work Done (Now That It's Dark at 4 P.M.)

AdWeek

Guess what? It's about advertising! Anything and everything to do with advertising. It also has a healthy mix of articles relating to digital marketing which is always of interest to our clients. Stats and case studies make it of interest to students.

Sample articleThese Digital Billboards From McDonald’s Change Depending on How Bad the Traffic Is

Fast Company

This is one of my favourite magazines (alongside Wired) and, as their site says, "Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, world changing ideas, and design". So, there you have it!

Sample article: For Amazon, The Future Of Alexa Is About The End Of The Smartphone Era

Entrepreneurship - NY Times

Entrepreneurs, start-ups, innovation, funding and small business - these are the topics you will find on this website. Like its parent site, the Entrepreneur section offers meaty and interesting articles which are also well-written. Not as frequent as others but worth a read.

Sample articleA Paintbrush in One Hand, and a Drink in the Other

VentureBeat

If Big data, Cloud, Deals, Dev, Enterprise, Entrepreneur, Gaming, Mobile, Security, Small Biz, and Social float your boat then Venture Beat may be the place for you to check out. Definitely worth a read.

Sample article: AI Weekly: Digital assistants are changing business, but they still need human help

TechCrunch

TechCrunch covers the business side of technology. When news breaks about the latest digital innovations/disruptions TechCrunch is often the first to break it. Its Crunchbase offers great insights into people, investments and companies in the tech industry. Another "must-read" publication.

Sample articleTwitter fixes another important problem with support for 50-character usernames


Mary Meeker’s Internet Trends 2017

For all you Internet stat monkeys out there, this is probably the highlight of the year for you - the presentation of Mary Meeker's Internet Trends report.  And this year you have an absolute treat as she has packed 355 slides into this slide deck. 

Here's what some of the folks on Twitter have learnt/are saying about it:

And this one on newspapers:

And here's one on mobile usage - over 3 hours per day in USA

Someone identified that 69 of the 355 slides were dedicated to online advertising.

Whilst these guys found it interesting that Marketing topped the cloud services used.


Enter Our Spring Competition To Win A Free Book!



'Truly addictive'
Malcolm Gladwell * 'Brilliant' Susan Cain * 'Essential' Charles Duhigg

This Spring we thought we'd offer as a free prize Adam Alter's, Irresistible. You won't believe the number of times we get asked what makes social media and mobile so addictive. There are so many factors at play here and we hope that you'll find the answers in this book.

How many times have you checked your phone today? Why are messaging apps, email and social media so hard to resist? How come we always end up watching another episode?

In recent years, media and technology have perfected the lucrative art of gaining and holding our attention. This extraordinary feat has changed the behaviour of billions of people, and especially the young: by current medical standards, we are experiencing an unprecedented, global pandemic of addiction. But what exactly is an addiction? And what, if anything, might we do about it?

From cliff-hangers to earworms, from religion to pornography, and from the awesome allure of the 'Kim Kardashian: Hollywood' app to the unexpected benefits of the 'butt-brush effect', Irresistible blends fascinating stories with ingenious science to explain how and why we all got hooked. Revealing the surprising causes and sometimes bizarre nature of addiction, this book will equip you with the tools and understanding you need to navigate our irresistible new world.

To enter the competition to win this free book, please complete the form below. The winner will be notified on Thursday, April 13th 2017.


Pinterest -To Show Off Your Clients

Pinterest is a great app for collecting and displaying images, in the form of boards, that you have discovered around the Internet. If you're a home decorator, you may use it to display interesting projects you have doen or work you admire; if you involved in manufacturing, you may use it to to display end-products, processes or staff; universities can use it to aggregate images from multiple social media platforms and websites. There are hundreds upon hundreds of decent uses of Pinterest. Here's one way that we are using Pinterest on the Marketing Tom website - flagging up companies who have have sent staff on our social media courses. At the moment we have simply created the image using PhotoShop - one day soon I look forward to seeing the Pinterest API coming out.


Revolutionising Mobile Payments

This Autumn, Marketing Tom Media will start rolling out its latest course - the CAM Diploma in Mobile Marketing. We have been successfully delivering the CAM Diploma in Digital Marketing for over two years now and are really excited to offer this new course. Whilst developing the course material we have come across some really neat apps and we plan to share them with readers over the coming months. Here's one that you may not be too familiar with in the UK - Mobile payments. Mobile Payments have been around for a little while but now companies like Square, PayPal and Google Wallet are really starting to ratchet up their marketing push on these exciting new products. We have identified a few videos from some of the big players to give you a flavour of what is on the horizon for UK retailers and shoppers in the months to come. We're sure you will start seeing a big increase in shops and other businesses who employ these services.

Here's Google Wallet

and here's Square:

And this is the UK's new kid on the block, Mpowa:

Useful links
Starbucks backs Square for mobile payments in shops