Mobile

21 stats to convince your boss that Social Video is worth investing in

Social Video is IMPORTANT and getting even MORE IMPORTANT. And with your Smartphone cameras having ever more advanced hardware and great (free) applications, there is no reason why most organisations can't take advantage of this important medium. Whether it's testimonials, interviews, product demos, how-to's or much more video is the perfect medium and so we have compiled some stats and facts below that should help to convince you or your boss that it's time to invest in it!

  1. Video marketers get 66% more qualified leads per year (Aberdeen Group)
  2. Video marketers achieve a 54% increase in brand awareness (Aberdeen Group)
  3. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text (Insivia)
  4. Social video generates 1200% more shares than text and images combined (SmallBizTrends)
  5. 90% of users say that product videos are helpful in the decision process (HubSpot)
  6. People spend 3 times longer watching a live social video compared to prerecorded video (Social Media Today)
  7. Video posts have 135% greater organic reach than photo posts (Social Media Today)
  8. 83% of those using video think it gives them a good ROI; 82% think it’s a key part of their strategy (2017 State of Video Marketing)
  9. Of those that aren’t using video, 73% have bought a product after watching a video (2017 State of Video Marketing)
  10. 97% of businesses using explainer videos say it helps users understand their business better (2017 State of Video Marketing)
  11. 94% of businesses see video as an effective tool (2017 State of Video Marketing)
  12. 81% saw an increase in sales and 53% said support calls were reduced (2017 State of Video Marketing)
  13. As many as 93% of video views that happen on Twitter happen on a mobile device (Twitter)
  14. Tweets with videos are 6x more likely to be Retweeted than Tweets with photos (Twitter)
  15. Embedded video on Twitter seen as more relevant, less intrusive and drives higher favourability (Twitter)
  16. 78% of businesses that have used Facebook Live, said it was an effective marketing tool (2017 State of Video Marketing)
  17. 62% of B2B marketers have rated video as an effective content marketing tactic (Content Marketing Institute)
  18. One minute of video is worth 1.8 million words (Forrester Research)
  19. 59% of executives say they would rather watch a video than read text (Wordstream)
  20. Facebook videos receive 135% more organic reach on average than a Facebook photo (Socialbakers)
  21. 82% of Twitter users watch video content on Twitter (Twitter)

Related Courses

Social Media Course London (or Cardiff)
Mobile Video For Social Media Course


Mobile Video for Social Media Workshops

We are REALLY excited to announce that from July we are are going to be running a Mobile Video for Social Media Marketing Workshop. Marketing Tom has teamed up with experienced mobile video trainer, Anna Brees, whose cv includes being a successful Broadcast Journalist working as a reporter and presenter for ITV and the BBC, a facilitator with the National Union of Journalists and who has been successfully running training courses for the past 9 months.

>> Check out dates and booking information <<


We plan to deliver these workshops on a regular basis from September. However, before that we are looking to run a ‘pilot’ session (or two) to see the dynamics of Anna's delivery mixed with some of our own digital marketing/social media approaches (Anna has already delivered around 30 workshops and worked with Arriva Trains and Admiral). It will very much be hands-on with plenty of time for creating and editing your own videos and will focus on creating video for social media through your mobile phone be it an iPhone, Samsung or pretty much any mobile/tablet device.

Workshop Overview

You will learn the following:

  • Advanced filming and editing skills using the native camera app and KineMaster
  • Simple animation graphic apps like Animoto and Flyr
  • Where to find free to use music, video and images
  • How to turn your phone into an autocue so you never forget what to say
  • Apps that create timelapse footage
  • How to do chroma key, green screen

The plan is to have a mixed group of people of - probably no more than 10.

Cost

We are going to slash the price from our usual £195 to £115 per delegate or 2 for £185 for this pilot course. London prices will be £215 and £345 for 2 delegates.

>> Check out dates and booking information <<


Mary Meeker’s Internet Trends 2018

Every year Mary Meeker delivers one of the most anticipated presentations on Internet trends. This year it was delivered at the Code Conference in Rancho Palos Verdes, California. The slides below cover all aspects of Internet trends relating to smartphones, time spent on the Internet, mobile payments, voice-controled applications, e-commerce sales, and offer insights into both companies (like Amazon and Google) and countries (such as China). It runs out to 294 slides and here are some interesting points:

  • 3.6 billion people or half the world is on the Internet
  • eCommerce revenue was up 16% in 2017 in the U.S. versus 14% the previous year
  • Often when people start out in eCommerce they go to companies like Shopify and take payments through companies like Square
  • People's product searches begin either with Amazon (49%) or with search engines like Google (36%)
  • But discovery is emerging as a way to find products, especially on platforms like Facebook and Instagram
  • Social media is enabling more efficient product discovery in commerce
  • eCommerce referrals from social media, are at 6% versus 2% in 2015
  • 45% of Spotify's monthly active users are subscribers versus 0% when they launched the subscription product 10 years ago
  • 79% of US consumers are willing to share 'Personal data' for 'Clear Personal Benefit'

There is a lot of very useful data here which can give you an insight into where the Internet is heading and, possibly, where your focus as an organisation should be. China and AI are worth particular attention on this slide deck.

Here's the video presentation of the Internet Trends:

And here is the slide deck:


12 websites digital marketers should be reading

Photo by Ewan Robertson on UnsplashThe Internet is awash with blogs, news sites, and social media outlets but which websites can give you new insights and help to steal a lead over your competitors? We have compiled a list of 12 sites which we think will give you the competitive advantage. Bookmark them, follow them, Flip them or just visit them!

Wired

Wired has been around since the early 1990's and continues to offer cutting-edge articles on a range of subjects from business to culture. It is well-known for articles on the latest developments in technology. Gotta be one of my favourites!

Sample article: The Blockchain Explained

Harvard Business Review

An excellent read especially if you're looking for articles on strategy, working effectively and HR, to name but a few. Many of the articles are free though sometimes, for more in-depth articles, you will need to subscribe.

Sample article: Why a Gen-X CEO Hired a Millennial to Help Him Keep a Learning Mindset

Fortune

There was a time when Fortune had a pure focus on "C-suite" business news. Like many other publications/websites it now seems to offering wider reading options, though many of its articles are aimed at chief executives, chief financial officers, etc.

Sample article: Here's Why Twitter Won't Suspend or Delete Donald Trump's Account

MIT Sloan Review

Fascinating articles on a range of subjects aimed at "academic researchers, business executives and other influential thought leaders about advances in management practice, particularly those shaped by technology, that are transforming how people lead and innovate." A very good read for those doing level 4 and level 6 CIM qualifications, along with marketing and business under/post graduates.

Sample article: Are You Taking the Wrong Approach to Digital Transformation?

Bloomberg BusinessWeek

Bloomberg produces titles on subject like markets, tech and business. Though quite a lot of the articles are US focused, often on US politics/business, there are still interesting reads to be found here.

Sample article: Facebook Is Still In Denial About Fake News

Entrepreneur

This magazine seems to have a focus on start-ups, franchisees and would-be entrepreneurs. You will find the usual "get rich" and investment articles but you'll also find interesting articles on digital marketing and interview tips, networking and tips on growing your business.

Sample article:  The Face of Intelligent Marketing? Your Customer

Inc.

A quick look at the sections of this American website/magazine will give you an idea of the primary focus of its articles: Startup, Lead, Grow, Innovate and Technology. Articles are often varied, relatively easy and short to read.

Sample Article5 Productivity Tips to Get Your Work Done (Now That It's Dark at 4 P.M.)

AdWeek

Guess what? It's about advertising! Anything and everything to do with advertising. It also has a healthy mix of articles relating to digital marketing which is always of interest to our clients. Stats and case studies make it of interest to students.

Sample articleThese Digital Billboards From McDonald’s Change Depending on How Bad the Traffic Is

Fast Company

This is one of my favourite magazines (alongside Wired) and, as their site says, "Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, world changing ideas, and design". So, there you have it!

Sample article: For Amazon, The Future Of Alexa Is About The End Of The Smartphone Era

Entrepreneurship - NY Times

Entrepreneurs, start-ups, innovation, funding and small business - these are the topics you will find on this website. Like its parent site, the Entrepreneur section offers meaty and interesting articles which are also well-written. Not as frequent as others but worth a read.

Sample articleA Paintbrush in One Hand, and a Drink in the Other

VentureBeat

If Big data, Cloud, Deals, Dev, Enterprise, Entrepreneur, Gaming, Mobile, Security, Small Biz, and Social float your boat then Venture Beat may be the place for you to check out. Definitely worth a read.

Sample article: AI Weekly: Digital assistants are changing business, but they still need human help

TechCrunch

TechCrunch covers the business side of technology. When news breaks about the latest digital innovations/disruptions TechCrunch is often the first to break it. Its Crunchbase offers great insights into people, investments and companies in the tech industry. Another "must-read" publication.

Sample articleTwitter fixes another important problem with support for 50-character usernames


Is the CIM Foundation Certificate for you?

Marketing Tom will soon be delivering to its 3rd cohort of Foundation Certificate in Marketing students. We are pleased to say that so far, students who have sat the course, have all passed - most with A's and B's.

So, is the course for you? The aim of the CIM Level 3 Foundation Certifcate in Marketing is to equip you with the skills, knowledge and understanding to perform professionally when you are new to marketing. The great thing about this, and many other CIM qualifications, is that they bring learning to life through meaningful assessments which refect the demands of the modern industry. As a result, you will develop a good understanding of the wider role of marketing and learn practical skills which can be applied to future career progression.

And, who is it aimed at? The CIM Level 3 Foundation Certifcate in Marketing is aimed at those either in a job that already involves marketing or those who wish to fnd out about marketing with the intention of starting out on a marketing career. It is ideal for people at all stages of their career, especially managers in a non-marketing function, entrepreneurs, apprentices and those starting out in their marketing careers.

What should you do next? Head over to our CIM Foundation Certificate in Marketing page where you can book on to the course, download a brochure or just enquire for more information.


Mary Meeker’s Internet Trends 2017

For all you Internet stat monkeys out there, this is probably the highlight of the year for you - the presentation of Mary Meeker's Internet Trends report.  And this year you have an absolute treat as she has packed 355 slides into this slide deck. 

Here's what some of the folks on Twitter have learnt/are saying about it:

And this one on newspapers:

And here's one on mobile usage - over 3 hours per day in USA

Someone identified that 69 of the 355 slides were dedicated to online advertising.

Whilst these guys found it interesting that Marketing topped the cloud services used.


Enter Our Spring Competition To Win A Free Book!



'Truly addictive'
Malcolm Gladwell * 'Brilliant' Susan Cain * 'Essential' Charles Duhigg

This Spring we thought we'd offer as a free prize Adam Alter's, Irresistible. You won't believe the number of times we get asked what makes social media and mobile so addictive. There are so many factors at play here and we hope that you'll find the answers in this book.

How many times have you checked your phone today? Why are messaging apps, email and social media so hard to resist? How come we always end up watching another episode?

In recent years, media and technology have perfected the lucrative art of gaining and holding our attention. This extraordinary feat has changed the behaviour of billions of people, and especially the young: by current medical standards, we are experiencing an unprecedented, global pandemic of addiction. But what exactly is an addiction? And what, if anything, might we do about it?

From cliff-hangers to earworms, from religion to pornography, and from the awesome allure of the 'Kim Kardashian: Hollywood' app to the unexpected benefits of the 'butt-brush effect', Irresistible blends fascinating stories with ingenious science to explain how and why we all got hooked. Revealing the surprising causes and sometimes bizarre nature of addiction, this book will equip you with the tools and understanding you need to navigate our irresistible new world.

To enter the competition to win this free book, please complete the form below. The winner will be notified on Thursday, April 13th 2017.


11 Benefits of Using the WordPress Platform

wordpress-logo-stacked-rgbWe have been involved in blogging since around 2003 and have been offering blogging courses for many years (starting in 2005). Over the last year or so we have been delivering WordPress courses. We think that WordPress is one of the most powerful blogging platforms out there and with its relative ease of use it is an ideal solution for those who have limited html experience. Here are some of the reasons why we think WordPress is such a great platform.

  1. It's free - WordPress.com is free and even downloading the 'kit' to develop yourself is free (hosting is something you will have to sort out).
  2. Scalable - both in terms of what you want to achieve and in terms of your knowledge. If you want basic functionality, why not start out with WordPress' hosted solution? Want more functionality? Host in on your own server (but you my need html knowledge unless you use a pricier like GoDaddy).
  3. Easy to use - understand how to use Gmail, Yahoo! or Hotmail? Then WordPress should come easy to you. This is one, very intuitive platform.
  4. Up-to-date - if you're using the hosted version of WordPress, you will be prompted to update to the latest version. If it's hosted by someone like GoDaddy or some other hosting company it's straightforward to update. These updates mean that you can always take advantage of the very latest advances from this platform.
  5. Browser not desktop based - you can access WordPress from any browser, desktop or laptop regardless of where you are.
  6. Search Engines love it - it's structured so well for search engines. Headlines become page titles and URL's and the underlying architecture is solid. Just notice how your pages start appearing for myriad searches on google, et al. But don't forget YOU still have to understand how SEO works to help. There are some plugins such as Yoast SEO for WordPress and All in One SEO Pack, which will AID you in your SEO efforts.
  7. 3rd party themes and plugins - both the hosted and self-hosted versions offer a wide variety of website themes and plugins to give the look and functionality of your site/blog. Check these WordPress themes and these WordPress plugins for starters.
  8. It's a blog and a website - WordPress has two key parts: pages and posts which allow you not just to write blog articles (posts) but also pages which can help to flag up products, services, contact us and about us pages.
  9. Mobile ready - we know that Google is a 'mobile first' company but WordPress also lets you create sites which are responsive and designed for both desktop and laptop viewing.
  10. Social media friendly - whether you want to connect up your channels on your blog or just allow visitors to share your content on their favourite platforms, WordPress already has this functionality built in. You can place your social media channel buttons where you wish on your template and add the most suitable social plugins to your blog articles or posts.
  11. Great administration - WordPress lets you add users, with different privileges, who can create, adminster or edit different elements of the site.

Related Course

WordPress Training Course (London and Cardiff)


Mary Meeker’s Internet Trends 2015

Every year Mary Meeker issues a report on the latest Internet trends. This year you have 196 slides where you can discover the latest trends, stats and innovations. This is great for those involved in digital marketing who may use it to help shape strategy, as an aid to convince the boss of your digital plan or to give presentations. It is also superb as a reference for those who are doing digital marketing qualifications. So, make yourselves a cup of tea, sit back and be prepared to learn LOADS!