Today, I received a letter from Sky TV asking me whether I would be interested in upgrading to Sky HD. They also kindly informed me that though I may have a HD-ready TV, that didn't mean that I would get high definition channels. The cost for this enhancement of my TV viewing - a one-off cost of £49, when you take out a HD pack of £9.75 EXTRA a month and stay with Sky TV for another year. This comes after I have just given in to their tempting offer of half price Sky Sports and Movies for 6 months!
- More often than not they have their staple bag of products and services which their clients will buy.They don't consider what else they could be offering their clients.
- In some cases they think locally. But if you've succeeded locally, there's a bloody good chance that you could sell your products and services further afield, even internationally.
- More than likely their clients are not fully aware of the full range of products and services the company can offer. I remember someone telling me that the worst thing a customer could ever say to you is, "I didn't know you did that".
- The company fails to spot new opportunities. These are often in abundance and can be found by checking out your competitors, reading about your industry, visiting conferences and speaking to your customers.
- It takes its eye off the customer life cycle. Your customer may have bought a camera off you but have you tried to sell them accessories, training, new lenses, etc?
I like to think that I try to practice what I preach. I do look at the products that I offer clients and try and work out how I could offer them new, quality products and services in the future. If someone comes on the eMarketing Award, they will be invited to come on a Social Media or Business Blogging workshop. If they have don't have the time or inclination to develop a digital marketing strategy, I can offer them consultancy.