Marketing World

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Junk Mail – get your own back

Saturday morning and, like very morning, I get a number of letters asking me if I'd be interested in a new mortgage, a loan, health insurance and a multitude of other unnecessary offers. Up until a few months ago I used to stick them directly in the bin, that was until I heard the story of someone who got so fed up of receiving offers from companies, that they decided to use the prepaid envelope to send a brick back to the company, hoping that the offending company would pay the postage.

Now, I put all their marketing literature back into their pre-paid envelopes, letter and all, and make sure I strike out my name saying "Not Interested". It seems to do the trick and puts a smile on my face every time I do it!! I never asked them to send me this information, and waste natural resources doing so, but I can certainly help them pay for it.