Marketing World

Find out what’s happening in marketing & how it may effect you.

Christmas Book Competition

Our Christmas Book Offer this year is Robert Cialdini's fabulous book Pre-Suasion - a must for all marketers. In order to enter this competition for 1 of 2 books, please complete the form below (only open to UK residents). The draw will take place on 21st December, 2017 at 12.00 pm.  Here are some of the reviews of this book:

"An essential tool for anyone serious about science based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson." (Forbes)

"A fascinating, fluent and original book from one of the giants of behavioural science." (Tim Harford, author of The Undercover Economist Strikes Back)

"Cialdini is no doubt the godfather of persuasion, and I wouldn't be surprised if Pre-Suasion causes another revolution in the influence arena … it is mind-blowing" (Management Today)

"An utterly fascinating read on how the most important drivers of persuasion aren't the words we choose in the moment, but how we set the stage beforehand. Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again." (Adam Grant, author of Originals and Give and Take)

"Cialdini collates an impressive array of studies suitable for academic and general readers." (Books of the Year Times Higher Education)

Enter the book competition

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The draw will take place on 21st December, 2017 at 12.00 pm and we will announce the winners on this site and by email. Good luck!


12 websites digital marketers should be reading

Photo by Ewan Robertson on UnsplashThe Internet is awash with blogs, news sites, and social media outlets but which websites can give you new insights and help to steal a lead over your competitors? We have compiled a list of 12 sites which we think will give you the competitive advantage. Bookmark them, follow them, Flip them or just visit them!

Wired

Wired has been around since the early 1990's and continues to offer cutting-edge articles on a range of subjects from business to culture. It is well-known for articles on the latest developments in technology. Gotta be one of my favourites!

Sample article: The Blockchain Explained

Harvard Business Review

An excellent read especially if you're looking for articles on strategy, working effectively and HR, to name but a few. Many of the articles are free though sometimes, for more in-depth articles, you will need to subscribe.

Sample article: Why a Gen-X CEO Hired a Millennial to Help Him Keep a Learning Mindset

Fortune

There was a time when Fortune had a pure focus on "C-suite" business news. Like many other publications/websites it now seems to offering wider reading options, though many of its articles are aimed at chief executives, chief financial officers, etc.

Sample article: Here's Why Twitter Won't Suspend or Delete Donald Trump's Account

MIT Sloan Review

Fascinating articles on a range of subjects aimed at "academic researchers, business executives and other influential thought leaders about advances in management practice, particularly those shaped by technology, that are transforming how people lead and innovate." A very good read for those doing level 4 and level 6 CIM qualifications, along with marketing and business under/post graduates.

Sample article: Are You Taking the Wrong Approach to Digital Transformation?

Bloomberg BusinessWeek

Bloomberg produces titles on subject like markets, tech and business. Though quite a lot of the articles are US focused, often on US politics/business, there are still interesting reads to be found here.

Sample article: Facebook Is Still In Denial About Fake News

Entrepreneur

This magazine seems to have a focus on start-ups, franchisees and would-be entrepreneurs. You will find the usual "get rich" and investment articles but you'll also find interesting articles on digital marketing and interview tips, networking and tips on growing your business.

Sample article:  The Face of Intelligent Marketing? Your Customer

Inc.

A quick look at the sections of this American website/magazine will give you an idea of the primary focus of its articles: Startup, Lead, Grow, Innovate and Technology. Articles are often varied, relatively easy and short to read.

Sample Article5 Productivity Tips to Get Your Work Done (Now That It's Dark at 4 P.M.)

AdWeek

Guess what? It's about advertising! Anything and everything to do with advertising. It also has a healthy mix of articles relating to digital marketing which is always of interest to our clients. Stats and case studies make it of interest to students.

Sample articleThese Digital Billboards From McDonald’s Change Depending on How Bad the Traffic Is

Fast Company

This is one of my favourite magazines (alongside Wired) and, as their site says, "Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, world changing ideas, and design". So, there you have it!

Sample article: For Amazon, The Future Of Alexa Is About The End Of The Smartphone Era

Entrepreneurship - NY Times

Entrepreneurs, start-ups, innovation, funding and small business - these are the topics you will find on this website. Like its parent site, the Entrepreneur section offers meaty and interesting articles which are also well-written. Not as frequent as others but worth a read.

Sample articleA Paintbrush in One Hand, and a Drink in the Other

VentureBeat

If Big data, Cloud, Deals, Dev, Enterprise, Entrepreneur, Gaming, Mobile, Security, Small Biz, and Social float your boat then Venture Beat may be the place for you to check out. Definitely worth a read.

Sample article: AI Weekly: Digital assistants are changing business, but they still need human help

TechCrunch

TechCrunch covers the business side of technology. When news breaks about the latest digital innovations/disruptions TechCrunch is often the first to break it. Its Crunchbase offers great insights into people, investments and companies in the tech industry. Another "must-read" publication.

Sample articleTwitter fixes another important problem with support for 50-character usernames


Autumn Book Draw – 2 Free Books To Give Away

Coinciding with the launch of our Digital Marketing Mentoring service - aimed at supporting and guiding clients with all aspects of digital marketing -  we thought that for our Autumn book competition we would offer a book which was somehow connected with this. And the one that immediately came to mind was Bob Berg's the Go Giver - an awesome book and international bestseller.

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.

This book has been around for almost 10 years but is still hugely relevant,from both a business and personal standpoint.

Nearly a decade since its original publication, the term “go-giver” has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.

I'm sure you will love it!

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Marketing Tom Media likes to keep people up-to-date on our newest courses and the latest news on Digital Marketing. We will always respect your privacy and any personal communication between you and ourselves. If you'd like to receive these updates, please tick the box below. And don't forget, you can choose to stop receiving these at any time.

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The draw takes place on the 13th October, 2017. Winners will be notified by email.


Delivering a consistent brand experience for our customers

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Don't forget to register for today's CIM webinar to hear Chris King, Global Marketing Manager at Transitions Optical, and Jens Lundgaard, CEO of Brandworkz, talk about how to give your customers the best and most powerful brand experiences every time they interact with your brands.

What you'll learn:

  1. Why brand experience matters more than ever
  2. Key brand experience challenges facing brands
  3. The principles of delivering outstanding brand experiences to your customers
  4. Three key takeaways
  5. Real examples from Transitions Optical

Presenter: Chris King, Jens Lundgaard
Date: Wednesday 05 October
Time: 13:00 BST
Duration: 1 hour with live Q&A

Regster on the CIM website. And if you can't make it, they'll send you a link to watch later.


Wales/Cymru Marketing Awards 2016

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It's that time of the year again when the Chartered Institute of Marketing recognises and rewards excellence and celebrates achievements of marketing professionals in Wales giving individuals, teams and organisations the recognition they deserve. The event takes place on 23rd November but before that a panel of judges will decide who gets nominated and, ultimately, who will win the prestigious prizes. Nominations are open for the following categories and will close on the 30th September.

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Entry fees are £40 per entry and may be paid by credit card or invoice and you are eligible to enter more than one category. If you would like to nominate an individual or organisation, please head over to the CIM website.


LeWeb 2014 Kicks Off Today

Today, and for the next 3 days, you can enjoy listening to some of the greatest minds associated with digital technology at the LeWeb conference. You may have missed the boat in terms of signing up (or just thought that the €1,890 ticket was a bit steep!) but you can still watch the livestream from their website. You'll be able to watch talks on Crowd Economies on the Rise, Wearable Computing, Multi Channel Networks, Silicon Valley Visionaries, The Evolution of Media, Ecommerce, The Reinvention of Healthcare, Digital Diplomacy, Future of Online Education, amongst many. Tim Berners-Lee and speakers from Google, Facebook, Airbnb, Forrester, Lyft, Evernote and many, many more are also in attendance.


Apple Mac..It Was 30 Years Ago Today!

apple-at-30As many of you are aware I am a huge Apple fanboy and today marks the 30th Anniversary of the Mac. Can you remember the first Mac product that you started using? Mine was the original Apple Macintosh which I discovered in a computer lab in 1985. That sense of wonder at Apple's brilliance of designing amazing products hasn't diminished to this day.

Check out this video - 1.24.14 - which they created using just an iPhone.


Apple Tribute to Steve Jobs


Foursquare + Gap + Banner Advertising = Social Commerce?

There's been a lot of hype surrounding Foursquare, Gowalla and Facebook Places lately and it does seem that some smart marketing tactics are starting to come to the fore. Increasingly we are moving towards these location-based social networks and becoming 'mayors' of our favourite coffee shop and receiving free coffees or discounts. Yesterday, I saw a Gap advert on Mashable that takes location-based marketing to another level by 'mashing up' banner ads with links to Foursquare. A series of rotating ads, with pictures of garments appears on the site (for males and females) and you are invited to add the garment to your Foursquare 'to do' list. But not just that. The ads are also location aware and bring up a selection of your nearest stores. When you're out shopping and select the 'Places' button on Foursquare you will be reminded of this and on entering the store you can receive 30% off the garment.

I've got to say this is such a neat idea and makes it easier for us to connect with products and services we see online in an offline world. I've got a feeling that the banner blindness may be disappearing and we will start to see these advertising spaces in a whole new light in the future. Another advantage for retailers/businesses is that once you generate a little buzz or your customers have particpated in a promotion, they are quite likely to broadcast this outcome to friends using social media apps.

Related Articles
Gap Wants You to “Add to Foursquare” in New Online Ad Campaign (Mashable)
Social Media Shopping Ads (Trendhunter)
Gap Campaign Integrates 'Add to Foursquare' Button (Ad Rants)
Gap Integrates ‘Add To Foursquare’ Button In Online Campaign (PSFK)