If you're blogging, this caption should be your mantra. All the best blogs are written with a passion for what they write. Be passionate about your subject and let that passion come out on your blog.
Why is it that whenever you go to the Dell website the prices are never quite what they seem? Every time I come to select a laptop that I think might be of interest the price always seems to go up by a couple of hundred quid! In the example below I was looking at a Dell Inspiron 6000 model (priced at £691), which on clicking the "Select" button,suddenly jumped up in price to £844! So, how do I get to buy the £691 model, then?
Interestingly, the Independent newspaper hand a Dell leaflet this morning which actually did offer me the same machine for £691. I must cehck to see if this sort of thing happens Dell's oher regional sites.
March 11, 2004. Ten bombs exploded on four trains during the
rush hour in Madrid. More than 190 people died, almost two thousand
were injured. It was one of the most devastating terrorist attacks in
Europe in recent history. As in the United States of America on
September 11 2001, it was an attack on freedom and democracy by an
international network of terrorists. One year on, Madrid will be the
setting for a unique conference, the International Summit on Democracy, Terrorism and Security under the High Patronage of His Majesty the King of Spain.
One year on Madrid is holding the International Summit on Democracy, Terrorism and Security (March 8th-11th). Aside from the King of Spain, its Prime Minister, Kofi Annan, Bill Clinton and other illustrious former world leaders, some well-known bloggers will also be taking part - people like Dan Gillmor, Joi Ito and David Isenberg.
On March 11th, people across Madrid and other Spanish cities will be marching to remember those who died.
The organisers of the event are also inviting people to hold meetings:
"Sit down with friends, family or colleagues, and reflect on what happened at Atocha station, what happened in New York, and in Bali, and in Baghdad."
If you hold an event, you are asked to take notes and send them through to the event organisers.
"After your meeting, we want to hear from you about what you talked about, what you think is really important in opposing terrorism and what you think of the Madrid Agenda. You can send us an email or fill in the form on our website. We will present those views to the Club de Madrid as part of the process of refining the Agenda over the coming months. Doing this will help make the Agenda relevant to people’s lives, and it will also make it clear to political leaders that the Madrid process matters and that the principles expressed have to be taken seriously."
Their downloadable pdf document offres quite a few suggestions as to what you should discuss and how to go about organising a meeting.
Why don't you get involved? Simply, go to the website and fill in the registration forms. Alternatively, let all your friends and peers know about the event .
Here are some thoughts: set up a blog, Skype friends and family, have a chat on Yahoo! or MSN Messenger, even do a podcast of the meeting you hold. Feel free to add your thoughts and should anyone wish to arrange a meeting, where people from Madrid could be present, please let me know.
Copy is one of the key elements in turning visitors to your site into buyers. It also makes a hell of a lot of sense from a search engine perspective. Jonathan Kranz, in an article in Marketing Profs - Three Ways to Turn Vague Attributes Into Compelling Copy - talks about how big attributes have little credibility and how they end up diluting your message. He tells people to focus on the following 3 techniques for "transforming vague attributes into compelling copy":
1. Look for the "objective correlative" (Read the article for more on this!)
2. Learn from your customers
"Sometimes they send letters, sometimes you solicit their endorsements. Sometimes you find their comments buried in the back pages of an otherwise tedious and misleading market research report under the rubric "unprompted remarks." Mine this material, because nothing you can say for yourself (or for your client) is as valuable as what real customers have to say about you."
3. Speak from the attribute
"Truly smart people don't go around telling other people they're smart; otherwise, we'd assume they were idiots. Instead, they do and say things that reflect their intelligence—and by doing so, inspire respect."
However, more often than not corporate sites will list down their products, services, data specifications and FAQ's but forget to tell the story from the perspective of their most important asset, the client. A good case study should achieve the following broad objectives:
- It should outline what the client company does.
- It should discuss the role that your product/service played and
- It should identify the benefits that have arisen from its use.
The case studies section for the project management tool, Basecamp (see image), ticks all the right boxes in this respect. Visitors to the site can see view how a cross-section of their clients have used the product - they invited them to answer a questionnaire about the product. The case studies, which are easy and interesting to read, also throw up some ideas for use of the tool that people may not have thought about, too. Simple, yet so effective.