Since 1995 Mary Meeker has presented her Internet Trends report which identifies the top trends and stats across the industry. And this year is no different. We are sure that all students will find this slide deck of interest. Many of our CIM students find that some of the stats prove useful in their assignments to back up what they are discussing. Within the 334 pages you will find data on ecommerce, online advertising, internet usage, freemium and broad areas like work, education and China. Enjoy!
Every year Mary Meeker delivers one of the most anticipated presentations on Internet trends. This year it was delivered at the Code Conference in Rancho Palos Verdes, California. The slides below cover all aspects of Internet trends relating to smartphones, time spent on the Internet, mobile payments, voice-controled applications, e-commerce sales, and offer insights into both companies (like Amazon and Google) and countries (such as China). It runs out to 294 slides and here are some interesting points:
3.6 billion people or half the world is on the Internet
eCommerce revenue was up 16% in 2017 in the U.S. versus 14% the previous year
Often when people start out in eCommerce they go to companies like Shopify and take payments through companies like Square
People's product searches begin either with Amazon (49%) or with search engines like Google (36%)
But discovery is emerging as a way to find products, especially on platforms like Facebook and Instagram
Social media is enabling more efficient product discovery in commerce
eCommerce referrals from social media, are at 6% versus 2% in 2015
45% of Spotify's monthly active users are subscribers versus 0% when they launched the subscription product 10 years ago
79% of US consumers are willing to share 'Personal data' for 'Clear Personal Benefit'
There is a lot of very useful data here which can give you an insight into where the Internet is heading and, possibly, where your focus as an organisation should be. China and AI are worth particular attention on this slide deck.
Here's the video presentation of the Internet Trends:
For all you Internet stat monkeys out there, this is probably the highlight of the year for you - the presentation of Mary Meeker's Internet Trends report. And this year you have an absolute treat as she has packed 355 slides into this slide deck.
Don't forget to register for today's CIM webinar to hear Chris King, Global Marketing Manager at Transitions Optical, and Jens Lundgaard, CEO of Brandworkz, talk about how to give your customers the best and most powerful brand experiences every time they interact with your brands.
What you'll learn:
Why brand experience matters more than ever
Key brand experience challenges facing brands
The principles of delivering outstanding brand experiences to your customers
Three key takeaways
Real examples from Transitions Optical
Presenter: Chris King, Jens Lundgaard Date: Wednesday 05 October Time: 13:00 BST Duration: 1 hour with live Q&A
Regster on the CIM website. And if you can't make it, they'll send you a link to watch later.
Every year we are treated to an overview of the latest Internet Trends from Mary Meeker. The 2016 Internet Trends for 2016 were presented at the Code Conference 2016. In the Slideshare presentation below you will find 213 slides packed with information on the state of the Internet today. It looks at Internet user growth, Internet advertising, Messaging, video and image sharing, transportation and much, much more.
Every year Mary Meeker issues a report on the latest Internet trends. This year you have 196 slides where you can discover the latest trends, stats and innovations. This is great for those involved in digital marketing who may use it to help shape strategy, as an aid to convince the boss of your digital plan or to give presentations. It is also superb as a reference for those who are doing digital marketing qualifications. So, make yourselves a cup of tea, sit back and be prepared to learn LOADS!
Today, and for the next 3 days, you can enjoy listening to some of the greatest minds associated with digital technology at the LeWeb conference. You may have missed the boat in terms of signing up (or just thought that the €1,890 ticket was a bit steep!) but you can still watch the livestream from their website. You'll be able to watch talks on Crowd Economies on the Rise, Wearable Computing, Multi Channel Networks, Silicon Valley Visionaries, The Evolution of Media, Ecommerce, The Reinvention of Healthcare, Digital Diplomacy, Future of Online Education, amongst many. Tim Berners-Lee and speakers from Google, Facebook, Airbnb, Forrester, Lyft, Evernote and many, many more are also in attendance.
If you'd like to know how the Internet looks today - mobile, search, social - check out Mary Meeker's outstanding Slideshare presentation (you'll even get a glimpse of what is around the corner). There are 164 slides of some of the best Internet data available - I often point my students in the direction of these yearly updates.
As many of you are aware I am a huge Apple fanboy and today marks the 30th Anniversary of the Mac. Can you remember the first Mac product that you started using? Mine was the original Apple Macintosh which I discovered in a computer lab in 1985. That sense of wonder at Apple's brilliance of designing amazing products hasn't diminished to this day.
Check out this video - 1.24.14 - which they created using just an iPhone.