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6 Great Business Articles to Read This Weekend

Stuck for things to read this weekend? Check these articles out.

In Times of Crisis, Digital Businesses Need to Think About ‘Technology Laggards’ (MIT Sloan). The digital divide is something that probably you haven't heard much about during the COVID-19 pandemic but it is an issue and is addressed in this article.

As WeWorks lie empty, coworking spaces face their day of reckoning (Wired). What is the future of co-working after the pandemic?

Seth Godin Wants You to Act Like a Human (Inc.). I'm sure there are many Seth Godin fans out there and so I'm sure you'll love this 58-minute talk by the man himself on a wide range of marketing subjects.

Why companies shouldn’t track everything their remote workers do online (Fast Company). Is your company monitoring your remote home-working activity or are you, as an employer, considering this? Well, you might want to read this.

Let's go through Trump's terrible Internet censorship order, line by line (The Verge) -You've heard a lot about the Trump Twitter spat but what's actually going on here? This detailed article will explain all (pretty much!).

Keeping Clients Fit During the Pandemic by Going Virtual (New York Times). You've no doubt heard the word Pivot over the last few months and this is exactly what this article is about. Read about Personal Trainer Matt Sulam who became a Virtual Trainer and only lost one of his clients.


Social Media and the ‘New Normal’

These are indeed challenging times for people in all walks of life and business is no different. Many are saying that the way we used to conduct business has now changed and we are now living in the 'new normal'. But what does this 'new normal' look like and are there any best practice examples that we can take from companies and apply to our own? Of course there are and here are some examples I've found.

Education

MIT

Here's a neat example from MIT to show that, even in times of a pandemic, what might seem as a huge problem can easily be overcome.  Even defending your doctoral thesis can be done online. There's video is compiled nicely and we can learn something from concept, to presentation and to the fact that not even borders act as a barrier.

Cornell University

Many people have graduated from your university and, this can provide you with a lot of content ideas. Here, Cornell University invites entrepreneur and ex student Steve Hindy for a talk and live beer tasting. What could be better?

University of Manchester

During lockdown we have seen a huge increase in the number of people using video platforms like Zoom, Microsoft teams and Google hangouts. The University of Manchester has just started a series of videos titled "lockdown lectures" and the first one is with renowned physicist Brian Cox. Consider how you could be using this idea of lockdown lectures/diaries/exercises for your own organisation.

Harvard University

If the customer can't go the business/university/school, why not take it to the customer? Even though you can't hear Harvard University's bells they decided to put those bells online. This is a great example of where organisations which have venues or locations – think parks, universities, wildlife parks, farms or even entertainment and sporting venues – can film the location and post it up on to the Internet. Some of them, like Harvard, can fall back on digital media assets which they have created in the past.

Social Media tip - hardwire Social Media into your brain and document what happens in your working day. You never know when you might use it.

Lowell Bells

Since we can’t be on campus to hear the bells of Lowell House ring each Sunday, we are bringing the bells to you.(Video footage was recorded earlier this year.)

Posted by Harvard University on Friday, 24 April 2020

How about giving your followers an insight into what your employees have been up to during this time? Harvard University has selected 40 students from around the world and created 40 'lockdown updates'.

Food and Drink

Costa Coffee

You might not be able to go to Costa and order one of their lattes but that doesn't stop them promoting their coffee packs so that you can enjoy your it at home. In this example they are teaching you how to make the perfect coffee using your cafetiere. The video series is titled 'From our home to yours' and features (from their homes) top tips from Costa's baristas.

Cotswold Cheese Company

Even though shops and restaurants are largely closed (but starting to slowly reopen) many companies have seen a boom in online sales. However, what is surprising is the number of food and drink companies that have been quite inactive during the lockdown period. Folks, this is precisely the time that they should be more active, especially if they have e-commerce capability. I like this example which announces winners from a recent online competition from Cotswold Cheese Company as 1. the picture is taken in the shop to remind you they are open 2. it shows the hampers which people can buy online. Business continuity is so important in this time.

We were so overwhelmed with giveaway entries that we have decided to pick two winners! The lucky hamper prize will go to...

Posted by The Cotswold Cheese Company on Tuesday, 5 May 2020

Riverford

As many of you will know Riverford is a favourite of mine when delivering social media courses. This simple video highlights all the steps that they are taking to ensure a safe and supportive environment for their staff and customers. I'm sure there are many lessons for all of us in business to learn from this. Boots and B and Q also have some good examples of showing the steps they are putting in place to look after staff and customers.

Supporting co-owner wellbeing through Coronavirus

As an employee-owned business, supporting co-owner wellbeing through Coronavirus is really important to us. These are the steps we have taken to make the Riverford working environment a safe and supportive one...

Posted by Riverford on Friday, 15 May 2020

Retail

Waterstones

Waterstones is another of my favourite Social Media favourites. They are SO good on Social Media and though they don't have the budget of Amazon they certainly deliver a far better social media experience. In this example we can see that they have used one of the popular video conferencing applications to record an interview with not just the stars and director of Normal People but also from some Waterstones staff. It's worth watching if you're looking for great tips on how to conduct video interviews or even webinars.

Square

Square is a payments company that serves both individual and businesses. More often than not you will come across them when you swipe your card at the local coffee shop. They have always promoted their customers and customer use of their products/services on Social Media and through the pandemic they have sought to highlight customer stories through the use, amongst other techniques, of short podcast stories. I must say I really like the format of these within Twitter.

Joules

Fashion clothing company Joules invite you to see how their staff are coping with lockdown. In this video one of the fashion designers talks about what she gets up to at the weekends - painting plants and flowers from her garden! I do like this approach where people within the company step outside of their working life and show us other aspects of life or even new skills they have learnt during lockdown.

https://www.instagram.com/tv/CAcZitSgFrp/?utm_source=ig_web_copy_link

So, as we can see, even though most of us are unable to work from an office this does not mean that our social media efforts have to stop; on the contrary this is especially the time where companies need to double up and think in a different way about how to keep in touch and engage with their customers. The examples above, I hope, will give you inspiration and ideas as to how your company can approach the task of using social media in the 'new normal'.


We have now moved to Virtual Classrooms!

Our Virtual Classroom Goes Live!

Over the past 12 months we have run a few courses live online - including Social Media, Google Analytics, Twitter and WordPress. In the current climate we have decided to offer most of our courses as Virtual Classrooms. They will be offered as both open courses and private courses. Though we have delivered most of our courses face-to-face, we have experimented with virtual classrooms over the past year. Using platforms like Zoom, Skype and Google Hangouts allows us to deliver to groups of up to 4 or 5 very effectively.

So, how does it work?

It is pretty simple really. Here's what you need:

  1. a laptop, desktop or tablet device
  2. an Internet connection
  3. the Zoom application.

How much does it cost?

For the next few months we will offer an introductory price of £159* per person and this will include:

  • Course handouts (sent to you)
  • Access to a password-protected area which features videos, articles, podcasts, videocasts, PowerPoint slides, book links and more.
  • 1-hour one-to-one follow-up to see if you have any questions.

What courses are offered through the Virtual Classroom?

We will be offering the following courses to start off with:

What should I do next?

Simply choose the module you want from our training list and book the preferred date. We will send you instructions and even do a test run with you to see that everything is working.

* Please note this price applies to the courses above.


Why is it worth gaining a CIM qualification?

Whether you are looking to convince your boss, or even yourself, of the value of gaining CIM qualification, here are some facts and figures which may well help you take that decisive step. The CIM is the world’s leading professional marketing body with over 30,000 members worldwide, including more than 3,000 Chartered Marketers. It offers a professionally recognised range of Marketing and Digital Marketing qualifications, designed to develop the core skills you need to succeed as a professional marketer.

Marking Tom Media has been delivering CIM qualifications since it's inception in 2008 and in that time we have taught hundreds of students,  from public and private sector government and the third sector and our pass rate is over 95% across all courses.

CIM Fact #1

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CIM Fact #5

So, if you'd like to know more about the CIM qualifications that we offer, please get in touch on 0292 000 5778.


Tips, Stats and Tricks From Social Media

You've seen the poll button in your Twitter dialogue box but do you know how to create a successful poll? Read on...

If you know me, you will know that I bang on quite a lot about the importance of Video in Social Media! And, I also like to share statistics to help you prove to the powers that be the importance of video in your social media strategy. Well, here's a grat infographic for you.

And here's some great information for all you Instagrammers. It includes top tips on images vs carousels videos, word count and emojis.

Here's another interesting tweet from the folks over at LinkedIn on how to improve your video ads.


Mary Meeker’s Internet Trends 2019

Since 1995 Mary Meeker has presented her Internet Trends report which identifies the top trends and stats across the industry. And this year is no different. We are sure that all students will find this slide deck of interest. Many of our CIM students find that some of the stats prove useful in their assignments to back up what they are discussing. Within the 334 pages you will find data on ecommerce, online advertising, internet usage, freemium and broad areas like work, education and China. Enjoy!

 

Internet Trends 2019 by Kate Clark on Scribd


Congratulations to all our CIM Students

Once again our CIM students have done us proud. For both the CIM level 3 and CIM level 4 assessments all of our students passed; the majority of them achieving A's and B's. For the past four years we have achieved an almost 100% pass rate for all modules at these levels. If you would like more information on our CIM courses, please check out our CIM page.


Find out about the Graduate Gateway Programme

If you're a recent graduate or have graduated in the last 3 years, we have a great opportunity for you to study just 1 module and gain a qualification from the world’s leading professional marketing body, the CIM (Chartered Institute of Marketing). CIM have been supporting, representing and developing marketers for over 100 years, and their mission is to create marketing advantage for the benefit of professionals, business and society.

So, if you would like to find out more, please take a look at our Graduate Gateway page and then get in touch with us.


Register for our Facebook Advertising Course

Master new skills in Social Media Advertising in 1 DAY!

Social Media Advertising spend is expected to top  $93 billion by the end of 2019 and 53% of businesses use Social Advertising to reach their customers. By 2020 Social Media Advertising will overtake tv advertising spend. So, isn't time you mastered it?

Marketing Tom, in collaboration with Liberty Marketing, has developed a great new course - Facebook Advertising. It will be delivered as a public course from April and the special-rate cost will be £245 (+VAT). If you would like to book a place, please take a look at our Facebook Ads Training Course page.

Learning Outcomes

By the end of the day you will have mastered the skills to create high-performing Social Media Advertising campaigns. The main focus is on Facebook (Instagram) as this is the most popular and given that there are so many similarities between Facebook and Twitter and Linkedin. It is split into two areas: theory and practice.

Your Tutor

Our Facebook (Paid Social) Ads specialist has a number of years' experience in this field at both agency and client level and will give you the right balance of theory and practice to help you master Facebook (Paid Social) Media advertising.

Facebook Advertising Theory

The first part of the day is spent going through set up, campaign structure, the all-important Facebook Funnel, creation of ads and audiences, budgets and ad types. We then offer attendees a master class on creating ads, give you tips on how to manage your account before exploring Twitter and LinkedIn.

Facebook Advertising Practice

The second part of the day is spent doing a hands-on session. Guided by your tutor will go through campaign creation, audience selection, ad creation and many more fundamentals on how to maximise your use of Facebook. All the time you will be offered great advice by your tutor.

Testimonial

We delivered our first course at the start of March. Here's what our client had to say:

Marketing Tom organised a two-day course of intensive training on Google and social media ads, for me and 10 colleagues with varying degrees of online advertising experience. They were a pleasure to work with from start to finish. Our training leader was exceptionally knowledgeable and able to answer every question we threw his way. We left the training feeling fully informed and - most importantly - able to tackle our online advertising campaigns with confidence.

What To Do Next

If you would like to book a place, please take a look at our Facebook Ads Training Course page.