I have had this Google AdWords voucher lying around for some time now and my 4-year old daughter commented the other day, "papi, that's absolutely disgusting. Why has she got worms in her hands?". I just replied that I didn't know, knowing full well how long it would take me to explain that this woman has a worm farm and sells them to people for composting! (what's composting?)
I was going to post the AdWords voucher up on the site and send the voucher out to the first person who emailed me. However, Google have gone one better and are now offering £30 credit to anyone who signs up for a new account with them. That means that all those who are coming on my Google AdWords course tomorrow can now add £30 (minus £5 activation fee) to their Google accounts.
Request Your AdWords Voucher Now
Yesterday, it was announced that Yahoo! would be supplementing its paid search results with those from Google. A press release from Yahoo! states:
The agreement enables Yahoo! to run ads supplied by Google alongside Yahoo!'s search results and on some of its web properties in the United States and Canada.
And goes on to say:
Under the terms of the agreement, Yahoo! will select the search term queries for which - and the pages on which - Yahoo! may offer Google paid search results. Yahoo! will define its users' experience and will determine the number and placement of the results provided by Google and the mix of paid results provided by Panama, Google or other providers. The agreement applies to paid search and content match and does not apply to algorithmic search. The agreement also applies to current partners in Yahoo's publisher network.
A statement from Google says (like Yahoo!'s) that the agreement is non-exclusive and means that Yahoo! "could enter into similar arrangements with other companies."
It will be interesting to see how this pans out for clients of Yahoo! and Google's PPC technology. Will Google now need to create some new options when selecting ad networks on campaigns? And how long before Yahoo! yields completely to Google and purely displays Google search results?
If I'm doing a Google Search for this:
what is the likelihood that I will click on this:
For those of you who don't know Google AdSense:
is an ad serving program run by Google. Website owners can enroll in this program to enable text, image and, more recently, video advertisements on their sites. These ads are administered by Google and generate revenue on either a per-click or per-thousand-impressions basis.
I use Google AdSense on both this site and my travel blog - Mad About Madrid. Though the revenue is small, it is still consistent and pays for the odd meal, book or DVD. I was interested though to read on the Guy Kawasaki blog about a contest that Google AdSense was running to find out how AdSense has helped them. Guy featured the winner of the contest Dan Vandervort and highlighted how his "home improvement, remodeling, repair, redecorating, and do-it-yourself projects" website (Hometips.com) went from:
paying for coffee to paying for lunches to paying for all salaries, overhead, and business development.
As Guy says in the article he did what many businesses seem to find impossible:
do what you love, focus on a niche, find a viable business model, and work for yourself.
It's quite interesting that the same model that generates revenue for Google works further down the 'long tail' for smaller businesses, too. In fact, it is people just like Dan who make Google what it is today and help generate the vast profits that Google and its shareholders enjoy.
I just came across this on .net magazine and thought I'd share it with those looking to open up a Google AdWords account.
I heard some great news yesterday - one of my clients has just won an eCommerce Award at Wales' most important Business Awards. Dectek is based just outside Cardiff, capital of Wales, and makes resin badges for businesses across the UK.
The work that I have done with them has focused on tuning their Site Structure, Search Engine Optimization and Pay-per-Click campaigns. As recognised by their Marketing Director, Dave Beese, the company now generates more than 90% of new business through their website. Over the past year Dectek Spain has opened, they will shortly be adding new premises and taken on more staff to cope with demand. I am currently working with the business to look at ways that SEO and Pay-per-click can be used try to tap into the North European market.
If you're a beginner or intermediate user of Google AdWords, and you're based in the USA, there are a number of opportunities for you to get on one of the Google AdWords seminars. The seminars are reasonably priced ($249) and over the course of a day it looks like the trainers cover quite a bit of material. It's a pity that they don't run these seminars in other parts of the globe (like the UK!) as I know quite a few people who would benefit immensely from them.
For the past couple of weeks I have been downloading Web 2.0 podcasts onto my iRiver MP3 player. Most of them came from the Web 2.0 conference in San Francisco, where there were some great 'conversations': Eric Schmidt (of Google), Jeff Bezos (Amazon) and Bob Parsons (GoDaddy), to name but a few but the podcast which I remember most is the Mary Meeker: State of the Internet, Part 3 one. The main reason is that she delivered 37 PowerPoint slides in around 10 minutes - I have used a number of them on the eMarketing courses that I deliver.
Here are the downloads:
PowerPoint Presentation Slides
Whilst in Search Engine Strategies London a couple of weeks' back people were asking why Google didn't allow Adwords users to see where visitors from the content network came from. Well, it looks like Google may just be about to start doing that. In an article in the New York Times, Google's Kim Malone, director of online sales and operations for Google AdSense, says:
In the next few months, Google’s advertiser reports will begin listing the sites where each ad runs
She went on to add:
that advertisers on the Google networks would soon be able to bid on contextual ads on particular Web sites rather than simply buying keywords that appeared across Google’s entire network.
If you are a an Adwords advertiser this will indeed come as welcome news and should mean, if you're already doing it, that you'll spend less time with your head in the log files.