Google Adwords/Adsense

Where Does Google’s Revenue Come From?

You see the ads at the side and top of your Google searches, you find them in Gmail, Amazon and across hundreds of thousands of web pages. Many people admit to not viewing them and others to not clicking on them. However, advertising generated 96% of Google's $37.9 billion revenue last year. This infographic gives you a flavour of the industries, business and keywords that help power Google AdWords.

[Source: Wordstream]


SEO, PPC and Social Media and Lead Generation

A new survey of 500 online marketers by Webmarketing123 seems to indicate that of the following online marketing approaches - SEO, PPC and Social Media - SEO has the bigest impact on lead generation. However, what's really interesting is that over 50% say they will increase their Social Media spend in 2012. The stats indicate that SEO has the biggest impact on lead generation, with 57 percent of B2B marketers saying that SEO is their primary source of generating leads whilst 41% of B2C marketers say its their primary source.

Here are some other interesting stats:

53% of all participants say SEO makes the biggest impact on lead generation, followed by 28% for PPC and 19% for social media.

Here is an interesting infographic generated by Wemarketing123:

Related Article
SEO Beats PPC & Social Media For Generating Leads, New Industry Report Says


Google AdWords For Programme Selection

My wife just asked me to check when a new ITV series, The Jury, was going to start. They obviously know that people are typing these search terms in to Google in order to find the exact time and day and, therefore, they have have created Google ads like this one to help people. Simple and neat!


AdWords Express Opens its Doors in the UK

Back in July Google introduced AdWords Express, a new way to help local advertisers reach out to their target audiences using AdWords. The idea is that it helps you with create your Google Places page and, once set up, will automatically manage your Google AdWords account. These ads appear slightly differently to other Google ads in that they have a blue pin.

Find out more information from the videos below or visit the links directly after it.

And here's another one from a Google Product Manager

Related Links
Making local online advertising easy with Google AdWords Express (Official Google Blog)
Google AdWords Express now available in the UK, Germany (Search Engine Watch)


NEW CAM Diploma Qualifications Being Rolled Out

Marketing Tom Media is pleased to announce that it has been selected as one of only a handful of centres to pilot the new CAM Digital Qualifications. The new qualifications: the CAM Diploma in Mobile Marketing and the CAM Diploma in Digital Metrics and Analytics have been created in consultation with Nokia and Google. They will be rolled out over the summer and the first exam boards will be available in December, 2011. Students with the Diploma in Digital Marketing, will already have an exemption on two of the modules: Marketing & Consumer Behaviour and Digital Marketing Essentials and only need complete one of the modules to achieve the Diploma.

The original CAM Diploma in Digital Marketing is the original CAM Digital qualification and I still see it as the main digital marketing qualification for most marketers. However, these new qualifications mean that people can decide whether they want to focus on Mobile or Metrics.

If you would like to register your interest for these new qualifications, which we are sure will be popular, please get in touch.


CIM Webinars On AdWords and Twitter

Yesterday, I did an online webinar for the Chartered Institute of Marketing (CIM) on the subject of Google Adwords. It consists of a 45-minute presentation, followed by a 15 minute Q & A. From the link below you will also find a Twitter webinar that I did the month before last. Hope you enjoy them.

CIM Webinars


Do You Think of Your Products & Services in Terms of Problems and Solutions?

Two week's ago I delivered a presentation to the CIM Digital Bootcamp at UWIC in Cardiff on Google AdWords. I shared the platform with Gareth Morgan of Liberty Marketing and I spoke about what AdWords were, where you'd find them , what they were used for and calls to action. On one of the slides I asked people to consider their products and services in terms of problems and solutions (this is a copy of that slide).

As marketers, sales people, business owners we often feel that we have a good grasp of what our target market want and the keywords they may use to find us. However, I think that more often than not we are too close to the action to see the real picture. The words and phrases that we use may, and more often than not are, be completely different to what our target audience uses.

Sometimes we see solutions in terms of products and services. And this is where problems often lie. We know how to find our products and services on the web because we are surrounded by them and talk about them day-in-day-out. However, what we need to do is think outside the box and ask what the product or service means to our target audience.

Here's a good exercise. Ask yourselves the following questions and come up with the answers.

Why do people buy aspirin? (there should be a few reasons)

Why do people buy weedkiller?

Why do people buy a bluetooth headset?

Why do people want to join the gym?

Why do people buy Harry Potter books?

By asking ourselves these questions we may approach the buying and selling of our products online in a different way and even be more receptive to the needs of our target audience. Adopting this approach could (should?) also result in information being displayed differently on your website, the creation of newer and better user journeys on your website and even the creation of better AdWords and Social Media campaigns.

Related Courses
Google AdWords Masterclass (London and Cardiff)


New Google AdWords Masterclass Announced

From next month Marketing Tom Media, along with Liberty Marketing, will be delivering a 2-day Google AdWords Masterclass. The course will be run over two days and will cover foundation level AdWords on day 1 and intermediate-level AdWords on day 2. We are restricting numbers to 14-16 max (we already have 5 confirmed) - thus ensuring each participant gets a lot of time. We will be using IT suites so you don't have to worry about bringing your own machines and including an AdWords Genius bar, where you can ask questions on both days (1-to-1) to one of our experts. If you'd like more information, please visit the Google AdWords page.


How To Find AdWords Results From Other Countries

Last week I showed how you can use the Wayback Machine to explore how websites looked in the past. Today, following in the same vein (must be to do with Lent!), I want to share how you can explore what ads from other countries look like in Google AdWords.

Yesterday, I was doing some AdWords consultancy with a client and we were looking for some inspiration for ad copy. If you wanted to find out what the results looked like in the USA, you may be tempted to go to http://www.google.com and think that that would give you the results for the USA. However, because it detects that you are in the UK (or other country) you will more than likely be served up with search results based on your geolocation, which can be guessed from your IP address. You will probably end up with Google ads which are very similar or local (as below).

So, how do we get around this? Well, one answer is to play around with the variables in the search query below:

google.com/search?q=garden+furniture&gl=us

Change "q" for the search query you wish and "gl" is the country.

You can also checkout  Google's very useful Ad Preview Tool, which allows you to specify regions/states and even co-ordinates.

Google Ad Preview Tool

**UPDATE**

This is what the Ad Preview Tool from AdWords looks like now (September 2016). Here are the search options:

adwords-1

and the results:

adwords2

Related Links

How To See Google Results of Another Country or City from Your Location (Digital Inspiration)

Google search results for other country: How to (SE Links)

How to see Google Results for another Country (Latam SEO)

Announcing an improved ad preview tool (Inside AdWords)