Digital Strategy

We have now moved to Virtual Classrooms!

Our Virtual Classroom Goes Live!

Over the past 12 months we have run a few courses live online - including Social Media, Google Analytics, Twitter and WordPress. In the current climate we have decided to offer most of our courses as Virtual Classrooms. They will be offered as both open courses and private courses. Though we have delivered most of our courses face-to-face, we have experimented with virtual classrooms over the past year. Using platforms like Zoom, Skype and Google Hangouts allows us to deliver to groups of up to 4 or 5 very effectively.

So, how does it work?

It is pretty simple really. Here's what you need:

  1. a laptop, desktop or tablet device
  2. an Internet connection
  3. the Zoom application.

How much does it cost?

For the next few months we will offer an introductory price of £159* per person and this will include:

  • Course handouts (sent to you)
  • Access to a password-protected area which features videos, articles, podcasts, videocasts, PowerPoint slides, book links and more.
  • 1-hour one-to-one follow-up to see if you have any questions.

What courses are offered through the Virtual Classroom?

We will be offering the following courses to start off with:

What should I do next?

Simply choose the module you want from our training list and book the preferred date. We will send you instructions and even do a test run with you to see that everything is working.

* Please note this price applies to the courses above.


Why is it worth gaining a CIM qualification?

Whether you are looking to convince your boss, or even yourself, of the value of gaining CIM qualification, here are some facts and figures which may well help you take that decisive step. The CIM is the world’s leading professional marketing body with over 30,000 members worldwide, including more than 3,000 Chartered Marketers. It offers a professionally recognised range of Marketing and Digital Marketing qualifications, designed to develop the core skills you need to succeed as a professional marketer.

Marking Tom Media has been delivering CIM qualifications since it's inception in 2008 and in that time we have taught hundreds of students,  from public and private sector government and the third sector and our pass rate is over 95% across all courses.

CIM Fact #1

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So, if you'd like to know more about the CIM qualifications that we offer, please get in touch on 0292 000 5778.


Mary Meeker’s Internet Trends 2019

Since 1995 Mary Meeker has presented her Internet Trends report which identifies the top trends and stats across the industry. And this year is no different. We are sure that all students will find this slide deck of interest. Many of our CIM students find that some of the stats prove useful in their assignments to back up what they are discussing. Within the 334 pages you will find data on ecommerce, online advertising, internet usage, freemium and broad areas like work, education and China. Enjoy!

 

Internet Trends 2019 by Kate Clark on Scribd


9 Tips to Help SME’s Get More Bang for Their Bucks

Every month I get calls from SME's looking to improve their web presence. A typical call would start off like this, “I have a website [probably built on WordPress] and I'm having having trouble updating it, is this something that you can help you with?”. These types of call are usually from people who are a little bit disgruntled by the fact that they have to pay their web developers to make minor changes or have possibly forgotten how to update their sites themselves.

When you dig a little deeper you find this is not the only issue that they are having. And, more often than not, and after asking a couple questions, you can find out that there are probably a whole raft of tools they could be using and techniques they could be employing to improve their website presence.

So, here are a list of simple tools and techniques that SME's can be employing to maximise their web presence.

1. Website page titles and meta descriptions.

Page titles can be seen in the search results when you do a Google search and the in the tab of your browser:

They are often generated from page/post headlines (especially if you're using WordPress) but can be changed to be more focused for your target audience. Try to make sure the focused keywords for that page appear here. If you want advice on keywords, try Ubersuggest or Google's Keyword Planner. Meta descriptions (which often but not always) appear under the page title can give the searcher more detail about the link they are about to click. It is hard work but it is worth working on Page Titles and Meta Descriptions on your key pages. (more…)


Calling All Social Media Marketers

As many of you know I have been working with companies on Social Media training for over 10 years and in that time I have delivered training to more than 900 people from hundreds of companies.

Everyone who attends will have been introduced to the importance of developing a Social Media plan and will leave with a thorough understanding of the main Social Media channels, techniques and knowledge of Social Media best practice. Delegates fall into two broad camps:

  1. Those who will implement Social Media.
  2.  Those who understand Social Media and will get someone else to implement for them.

We are interested in helping both types of delegates. Either mentoring the first group or developing strategies and 'doing' the Social Media side for clients.

And for that I am looking for a team of consultants who I can work with to help customers plan and implement Social Media.

So, if you're good at Social Media, I would love to hear from you.

Your name (required)

Email address (required)

Telephone *

Please list your Social Media experience?
Industries? Experience in developing strategies? Which social media channels?

Please enter the following characters in the box below:


Gain CIM’s Certificate in Professional Marketing

For just under a year CIM have been offering the new-look CIM Level 4 Certificate in Professional Marketing and since January 2018 Marketing Tom has officered this qualification. The aim of the qualification is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. One of the main draws of CIM qualifications is the ability to bring learning to life through meaningful assessments which embrace the modern marketing industry. We have a achieved a 100% Pass Rate across all CIM/CAM courses since 2015 with 84% achieving A's and B's

Who is it for?

The CIM Level 4 Certificate in Professional Marketing is aimed at the aspiring professional marketer who wishes to gain knowledge and skills to succeed and progress with a career in marketing. Ideal for those working in marketing support roles (e.g. marketing assistants) or whose current job encompasses elements of marketing.

How it will benefit you?


– Get a unique opportunity to blend practical skills with academic understanding
– Improve your global competitive advantage, increase your confidence and employability
– Keep up with the latest trends and stay ahead in your field
– Invaluable opportunity to network with other marketers
– CIM qualifications are recognised by businesses all over the world

What should I do next?

Check out the qualification and each of the modules on the CIM Certificate in Professional Marketing page. You will find the upcoming dates (you can start with any module) and download the brochure from this page.


Mary Meeker’s Internet Trends 2018

Every year Mary Meeker delivers one of the most anticipated presentations on Internet trends. This year it was delivered at the Code Conference in Rancho Palos Verdes, California. The slides below cover all aspects of Internet trends relating to smartphones, time spent on the Internet, mobile payments, voice-controled applications, e-commerce sales, and offer insights into both companies (like Amazon and Google) and countries (such as China). It runs out to 294 slides and here are some interesting points:

  • 3.6 billion people or half the world is on the Internet
  • eCommerce revenue was up 16% in 2017 in the U.S. versus 14% the previous year
  • Often when people start out in eCommerce they go to companies like Shopify and take payments through companies like Square
  • People's product searches begin either with Amazon (49%) or with search engines like Google (36%)
  • But discovery is emerging as a way to find products, especially on platforms like Facebook and Instagram
  • Social media is enabling more efficient product discovery in commerce
  • eCommerce referrals from social media, are at 6% versus 2% in 2015
  • 45% of Spotify's monthly active users are subscribers versus 0% when they launched the subscription product 10 years ago
  • 79% of US consumers are willing to share 'Personal data' for 'Clear Personal Benefit'

There is a lot of very useful data here which can give you an insight into where the Internet is heading and, possibly, where your focus as an organisation should be. China and AI are worth particular attention on this slide deck.

Here's the video presentation of the Internet Trends:

And here is the slide deck:


Launch of the CIM Digital Diploma in Professional Marketing

We are excited to announce that from June of this year Marketing Tom will be offering the new CIM Digital Diploma in Professional Marketing.

This is a new qualification designed to offer progression from a number of digitally focused Level 4 qualifications available within the sector and also links with the existing Level 6 Diploma in Professional Marketing. The aim of the Level 6 Digital Diploma in Professional Marketing is to provide the practicing marketer with relevant, contemporary marketing content to equip them for the current global landscape.

Marketing Tom, as many of you are aware, have delivered the CAM Diploma in Digital Marketing for many years and scores of people have successfully completed this qualification. This qualification will be retired in July 2018 but we are confident that many of our CAM and CIM Level 4 students, along with marketers who may not be familiar with Marketing Tom, will relish the opportunity to study 3 'pure digital' modules at this higher level.

Our approach to delivery will be slightly different to other modules. We plan to deliver courses over two 1-day training days (on consecutive months) and 1 Saturday revision/ assessment planning day. We anticipate that there will be two cohorts per year and numbers will be a limited to a maximum of 12 per course.

Here's an overview of the qualification from the CIM:

If you'd like more information, please visit the CIM Digital Diploma in Professional Marketing page or call us on 02920 005 778.

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12 websites digital marketers should be reading

Photo by Ewan Robertson on UnsplashThe Internet is awash with blogs, news sites, and social media outlets but which websites can give you new insights and help to steal a lead over your competitors? We have compiled a list of 12 sites which we think will give you the competitive advantage. Bookmark them, follow them, Flip them or just visit them!

Wired

Wired has been around since the early 1990's and continues to offer cutting-edge articles on a range of subjects from business to culture. It is well-known for articles on the latest developments in technology. Gotta be one of my favourites!

Sample article: The Blockchain Explained

Harvard Business Review

An excellent read especially if you're looking for articles on strategy, working effectively and HR, to name but a few. Many of the articles are free though sometimes, for more in-depth articles, you will need to subscribe.

Sample article: Why a Gen-X CEO Hired a Millennial to Help Him Keep a Learning Mindset

Fortune

There was a time when Fortune had a pure focus on "C-suite" business news. Like many other publications/websites it now seems to offering wider reading options, though many of its articles are aimed at chief executives, chief financial officers, etc.

Sample article: Here's Why Twitter Won't Suspend or Delete Donald Trump's Account

MIT Sloan Review

Fascinating articles on a range of subjects aimed at "academic researchers, business executives and other influential thought leaders about advances in management practice, particularly those shaped by technology, that are transforming how people lead and innovate." A very good read for those doing level 4 and level 6 CIM qualifications, along with marketing and business under/post graduates.

Sample article: Are You Taking the Wrong Approach to Digital Transformation?

Bloomberg BusinessWeek

Bloomberg produces titles on subject like markets, tech and business. Though quite a lot of the articles are US focused, often on US politics/business, there are still interesting reads to be found here.

Sample article: Facebook Is Still In Denial About Fake News

Entrepreneur

This magazine seems to have a focus on start-ups, franchisees and would-be entrepreneurs. You will find the usual "get rich" and investment articles but you'll also find interesting articles on digital marketing and interview tips, networking and tips on growing your business.

Sample article:  The Face of Intelligent Marketing? Your Customer

Inc.

A quick look at the sections of this American website/magazine will give you an idea of the primary focus of its articles: Startup, Lead, Grow, Innovate and Technology. Articles are often varied, relatively easy and short to read.

Sample Article5 Productivity Tips to Get Your Work Done (Now That It's Dark at 4 P.M.)

AdWeek

Guess what? It's about advertising! Anything and everything to do with advertising. It also has a healthy mix of articles relating to digital marketing which is always of interest to our clients. Stats and case studies make it of interest to students.

Sample articleThese Digital Billboards From McDonald’s Change Depending on How Bad the Traffic Is

Fast Company

This is one of my favourite magazines (alongside Wired) and, as their site says, "Fast Company is the world’s leading progressive business media brand, with a unique editorial focus on innovation in technology, leadership, world changing ideas, and design". So, there you have it!

Sample article: For Amazon, The Future Of Alexa Is About The End Of The Smartphone Era

Entrepreneurship - NY Times

Entrepreneurs, start-ups, innovation, funding and small business - these are the topics you will find on this website. Like its parent site, the Entrepreneur section offers meaty and interesting articles which are also well-written. Not as frequent as others but worth a read.

Sample articleA Paintbrush in One Hand, and a Drink in the Other

VentureBeat

If Big data, Cloud, Deals, Dev, Enterprise, Entrepreneur, Gaming, Mobile, Security, Small Biz, and Social float your boat then Venture Beat may be the place for you to check out. Definitely worth a read.

Sample article: AI Weekly: Digital assistants are changing business, but they still need human help

TechCrunch

TechCrunch covers the business side of technology. When news breaks about the latest digital innovations/disruptions TechCrunch is often the first to break it. Its Crunchbase offers great insights into people, investments and companies in the tech industry. Another "must-read" publication.

Sample articleTwitter fixes another important problem with support for 50-character usernames