Book Recommendations

Autumn Book Competition

This Autumn we are offering two copies of Confident Digital Content by Adam Waters. As we are doing more hands-on courses, like the Mobile Video for Social Media course, we thought it would be a great idea to offer a book which had practical tips on how to create/craft digital content like text, images and video.

Here''s an overview of what to expect from the book:

Confident Digital Content teaches you valuable hard skills, including how to create and upload great video content, graphic design, photography for social media, community management, digital strategy and metrics, and helps you learn them through practical exercises in every chapter. It also provides insightful guidance on how to boost your career and employability by honing your leadership, creativity and entrepreneurial skills in the world of digital. Case studies from inspiring individuals at organizations including CNN International, Mumsnet, Bunster's Hot Sauce, HuffPost UK, and Crocstar Media show you real world examples of excellent digital content in practice.

This book is your ultimate guide to achieving the technical proficiency and confidence to start an inspiring digital career path, whether your ambition is to rise to the top of your chosen industry, be a successful freelancer or become an entrepreneur.

How to enter?

Just fill out your details below and we will enter you into the book completion. The draw takes place on the 26th October at 12.00 pm and the two lucky winners will receive a copy of this book.

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And we have a winner!

Congratulations to Louise Lewis who  has won this month's book draw - Lost and Founder by Rand Fishkin. Hopefully, we will have another book draw next month. Better luck next time to everyone else.


Marketing Tom Book Competition

Our latest book offer is from one of the most well-known faces of SEO, Rand Fishkin, who set up the SEO company Moz, a company that "is the world's most popular provider of inbound marketing software (Crunchbase)."

Everyone knows how a startup story is supposed to go: a young, brilliant entrepreneur has an cool idea, drops out of college, defies the doubters, overcomes all odds, makes billions and becomes the envy of the technology world.

This is not that story.

Rand Fishkin, the founder and former CEO of Moz, is one of the world's leading experts on SEO. Moz is now a $45 million a year business, but Fishkin's business and reputation took 15 years to grow, and his startup began not in a Harvard dorm room but as a mother-and-son family business that fell deeply into debt.

In Lost and Founder Fishkin pulls back the curtain on tech startup mythology, exposing the ups and downs of startup life that most CEOs would rather keep secret. For instance: a minimally viable product can be destructive if you launch at the wrong moment. Growth hacking may be the buzzword du jour, but initiatives to your business can fizzle quickly. Revenue and profitability won't protect you from layoffs. And venture capital always comes with strings attached.

"This book is an honest, generous and useful look at what actually happens when you build a company, including the downs as well as the ups... I wish I had read it thirty years ago" Seth Godin

'Rand Fishkin is like the industry friend we all wish we had - funny, warm, and refreshingly honest about the rollercoaster ride that is founding your own company" Julie Zhou, VP of Product Design at Facebook

Enter the competition

To enter the competition just following out the details below.

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Lost and Founder is published by Penguin and will be released on April 26th, 2018. Our draw will take place on May 4th, 2018 at 12.00 pm and we will announce the winners on this site and by email. Good luck!


Christmas Book Competition

Our Christmas Book Offer this year is Robert Cialdini's fabulous book Pre-Suasion - a must for all marketers. In order to enter this competition for 1 of 2 books, please complete the form below (only open to UK residents). The draw will take place on 21st December, 2017 at 12.00 pm.  Here are some of the reviews of this book:

"An essential tool for anyone serious about science based business strategies. Pre-Suasion is well worth the long wait, and is destined to be an instant classic. The book belongs on the shelf of anyone in business, from the CEO to the newest salesperson." (Forbes)

"A fascinating, fluent and original book from one of the giants of behavioural science." (Tim Harford, author of The Undercover Economist Strikes Back)

"Cialdini is no doubt the godfather of persuasion, and I wouldn't be surprised if Pre-Suasion causes another revolution in the influence arena … it is mind-blowing" (Management Today)

"An utterly fascinating read on how the most important drivers of persuasion aren't the words we choose in the moment, but how we set the stage beforehand. Robert Cialdini is the world's foremost expert on influence, and you will never look at it the same way again." (Adam Grant, author of Originals and Give and Take)

"Cialdini collates an impressive array of studies suitable for academic and general readers." (Books of the Year Times Higher Education)

Enter the book competition

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The draw will take place on 21st December, 2017 at 12.00 pm and we will announce the winners on this site and by email. Good luck!


Autumn Book Draw – 2 Free Books To Give Away

Coinciding with the launch of our Digital Marketing Mentoring service - aimed at supporting and guiding clients with all aspects of digital marketing -  we thought that for our Autumn book competition we would offer a book which was somehow connected with this. And the one that immediately came to mind was Bob Berg's the Go Giver - an awesome book and international bestseller.

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.

This book has been around for almost 10 years but is still hugely relevant,from both a business and personal standpoint.

Nearly a decade since its original publication, the term “go-giver” has become shorthand for a defining set of values embraced by hundreds of thousands of people around the world. Today this timeless story continues to help its readers find fulfillment and greater success in business, in their personal lives and in their communities.

I'm sure you will love it!

Enter the Competition

Full Name (required)

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Marketing Tom Media likes to keep people up-to-date on our newest courses and the latest news on Digital Marketing. We will always respect your privacy and any personal communication between you and ourselves. If you'd like to receive these updates, please tick the box below. And don't forget, you can choose to stop receiving these at any time.

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Please enter the following characters in the box below:
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The draw takes place on the 13th October, 2017. Winners will be notified by email.


Enter Our Spring Competition To Win A Free Book!



'Truly addictive'
Malcolm Gladwell * 'Brilliant' Susan Cain * 'Essential' Charles Duhigg

This Spring we thought we'd offer as a free prize Adam Alter's, Irresistible. You won't believe the number of times we get asked what makes social media and mobile so addictive. There are so many factors at play here and we hope that you'll find the answers in this book.

How many times have you checked your phone today? Why are messaging apps, email and social media so hard to resist? How come we always end up watching another episode?

In recent years, media and technology have perfected the lucrative art of gaining and holding our attention. This extraordinary feat has changed the behaviour of billions of people, and especially the young: by current medical standards, we are experiencing an unprecedented, global pandemic of addiction. But what exactly is an addiction? And what, if anything, might we do about it?

From cliff-hangers to earworms, from religion to pornography, and from the awesome allure of the 'Kim Kardashian: Hollywood' app to the unexpected benefits of the 'butt-brush effect', Irresistible blends fascinating stories with ingenious science to explain how and why we all got hooked. Revealing the surprising causes and sometimes bizarre nature of addiction, this book will equip you with the tools and understanding you need to navigate our irresistible new world.

To enter the competition to win this free book, please complete the form below. The winner will be notified on Thursday, April 13th 2017.


Win a Free Book This November!

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Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer.

This month we are offering two free copies of this book*. All you have to do is enter your name and email address below and we will enter your name into the draw. This draw takes place on November 18th at 12.00 pm.

"If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers."

In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results.

These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo.


Enter Our Christmas Prize Draw For A FREE Book

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'Tis the season to be jolly and we are very pleased to be offering two copies of the excellent new book by David Meerman Scott,  The New Rules of Marketing and PR.  The book is in its 5th edition and offers a step-by-step action plan for harnessing the power of modern marketing and PR to directly communicate with buyers, raise visibility, and increase sales. According to the author,

“The tools of the marketing and PR trade have changed. The skills that worked offline in terms of buying expensive advertisements, begging the media to tell your story or hiring a huge sales staff are now considered the skills of interruption and coercion. What is important today is online success, and it comes from thinking like a journalist and a thought leader”.

(more…)


Books I Am Looking Forward To Reading

Trust_agent_cover I generally do most of my reading on Digital Marketing, mainly Social Media, on the web and at sites like Mashable, Clickz, MarketingProfs, TechCrunch and Silicon Valley Insider but sometimes I do pick up a book! These are a couple of books that I have recently ordered from Amazon and am about to read.

The first book on my 'must-be-read-now' list is Chris Brogan and Julien Smith's "Trust Agents". Chris Brogan is one of the most respected Social Media commentators at the moment and is widely sought after for conferences and consultancy around the world. His Twitter following is huge and many of those people often end up on his popular social media blog, Chrisbrogan.com. I've heard a lot of good reviews about this book and am looking forward to reading it.

Crush itThe other book is from Gary Vaynerchuk of Wine Library fame and popular conference invitee. If you've not seen Gary in action and talking about his passion for both wine and business, you'd better head over to tv.winelibrary.com now. Head over to Amazon.com to get an more of an idea of what this book is about.

If you've read either of these books, please let me know what you think (the comments box is open below).